Building a Web Site or What works on the Web?

1. Action-oriented 2. Permissions 3. Viral 4. Uncluttered 5. Prioritize 6. Weight

Actions: Sign up Contact us Provide us Request more Email this Volunteer Donate Buy

Permissions: Opt In Not Opt Out Ask Ask Ask

Viral Worth sharing Easy to share Encourage sharing

Uncluttered: Less is More Even less is much more White space Clean lines

Prioritize: Key goals Mission driven Complimentary

Weight: Visual cues Page placement Shapes & sizes Colors

Choose the Right Tools

1. Web-based 2. Software 3. Consultant 4. Agency

Web-based Webon.com

Software NVu Dreamweaver

Consultant independent virtual team online portfolio

Agency higher budget overhead integrated

1. About Us 2. Products or Services 3. Location(s) or Online Store 4. Actions 5. Contact

Make Time to Monitor

Make Sure You Measure

Track & Analyze: Google Analytics WebTrends Counters?

What's On the Horizon?

Today: 1. Blogs 2. Microblogs 3. Widgets 4. Social Networks 5. Podcasting

Tomorrow: Going Mobile

Change Happens

Aliza Sherman MediaEgg.com [email_address]