7 Steps to a Social Media Marketing Plan - Webinar

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7 Steps to a Social Media Marketing Plan - Webinar

  1. 1. 7 Steps to Creating Your Social Media Marketing Plan (SMMP) Presented by: Aliza Sherman
  2. 2. this is social media
  3. 3. this is your brain on social media
  4. 4. Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat 7 Steps to a Social Media Marketing Plan
  5. 5. Step 1: Objectives attainable marketing measurable
  6. 6. Step 2: Audience online participation primed
  7. 7. Step 3: Assets locate review integrate
  8. 8. Step 4: Tactics appropriate manageable sustainable
  9. 9. Step 5: Big Ideas risky rewarding repeatable
  10. 10. Step 6: Measurement benchmark monitor report
  11. 11. Step 7: Rinse, Repeat leverage augment optimize
  12. 12. Why? Who? Where? What? How Much? Ask Yourself
  13. 13. Why do you want to use social media?
  14. 16. Loyalty
  15. 17. Feedback
  16. 18. Word-of-Mouth
  17. 19. Get out of your fishbowl!
  18. 20. Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket.
  19. 21. Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channels 5. Wrong tactics
  20. 22. Who are you trying to reach?
  21. 24. Demographics suck
  22. 25. Psychographics rule
  23. 26. Where are you going to reach them?
  24. 27. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
  25. 28. Assets Social Media location people stories images words audio video
  26. 29. Website
  27. 30. Blog
  28. 31. Social Networks
  29. 32. Social Tools
  30. 33. What do you want to do with social media?
  31. 34. Grow FFF Base
  32. 35. Increase WOM
  33. 36. Encourage Sharing
  34. 37. Stimulate Conversation
  35. 38. Drive Actions
  36. 39. How are you measuring?
  37. 42. Numbers Centric
  38. 43. People Centric
  39. 44. “ I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman
  40. 45. How much is enough?
  41. 46. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
  42. 47. Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat 7 Steps to a Social Media Marketing Plan
  43. 48. “ Social Media is not a campaign. It is a commitment.” --Jeffrey Hazlett, ex-Kodak
  44. 49. Listen
  45. 50. Interact
  46. 51. Engage
  47. 52. Where in the world is Aliza Sherman? <ul><li>@alizasherman on Twitter </li></ul><ul><li>facebook.com/alizapilarsherman </li></ul><ul><li>linkedin.com/in/alizasherman </li></ul><ul><li>www.conversify.net </li></ul><ul><li>[email_address] </li></ul>

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