Create a Successful Social Media Marketing Plan (SMMP):  The Seven-Step Program Presented by:  Aliza Sherman
 
 
Why? Who? Where? What? How Much?
Why?
 
 
Loyalty
Feedback
Word-of-Mouth
 
Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will list...
Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channes 5. Wrong tactics
Why do you want to use  social media?
Who?
 
 
 
 
Demographics suck
Psychographics rule
Who are you trying to reach?
Where?
Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtu...
Assets Social Media location people stories images words audio video
Website
Blog
Social Networks
Social Tools
Integration with RSS
Where are you going to  reach them?
What?
Grow FFF
Increase WOM
Encourage Sharing
Stimulate Conversations
Drive Actions
What are you going to do with social media tools?
How Much?
 
Numbers Centric
People Centric
“ I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman
 
How are you measuring?
How much is enough?
Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtu...
Step 1: Objectives attainable marketing measurable
Step 2: Audience online participation primed
Step 3: Assets locate review integrate
Step 4: Tactics appropriate manageable sustainable
Step 5: Big Ideas risky rewarding repeatable
Step 6: Measurement benchmark monitor reporting
Step 7: Rinse, Repeat leverage augment optimize
Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat
“ Social Media is not  a campaign. It is a commitment.” --Jeffrey Hazlett, Kodak
Listen
Interact
Engage
Where in the world is Aliza Sherman? <ul><li>@alizasherman on Twitter </li></ul><ul><li>facebook.com/alizapilarsherman </l...
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7 steps to a social media marketing plan smmp

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7 steps to a social media marketing plan (SMMPP) by Aliza Sherman, Conversify.net

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7 steps to a social media marketing plan smmp

  1. 1. Create a Successful Social Media Marketing Plan (SMMP): The Seven-Step Program Presented by: Aliza Sherman
  2. 4. Why? Who? Where? What? How Much?
  3. 5. Why?
  4. 8. Loyalty
  5. 9. Feedback
  6. 10. Word-of-Mouth
  7. 12. Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket.
  8. 13. Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channes 5. Wrong tactics
  9. 14. Why do you want to use social media?
  10. 15. Who?
  11. 20. Demographics suck
  12. 21. Psychographics rule
  13. 22. Who are you trying to reach?
  14. 23. Where?
  15. 24. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
  16. 25. Assets Social Media location people stories images words audio video
  17. 26. Website
  18. 27. Blog
  19. 28. Social Networks
  20. 29. Social Tools
  21. 30. Integration with RSS
  22. 31. Where are you going to reach them?
  23. 32. What?
  24. 33. Grow FFF
  25. 34. Increase WOM
  26. 35. Encourage Sharing
  27. 36. Stimulate Conversations
  28. 37. Drive Actions
  29. 38. What are you going to do with social media tools?
  30. 39. How Much?
  31. 41. Numbers Centric
  32. 42. People Centric
  33. 43. “ I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman
  34. 45. How are you measuring?
  35. 46. How much is enough?
  36. 47. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
  37. 48. Step 1: Objectives attainable marketing measurable
  38. 49. Step 2: Audience online participation primed
  39. 50. Step 3: Assets locate review integrate
  40. 51. Step 4: Tactics appropriate manageable sustainable
  41. 52. Step 5: Big Ideas risky rewarding repeatable
  42. 53. Step 6: Measurement benchmark monitor reporting
  43. 54. Step 7: Rinse, Repeat leverage augment optimize
  44. 55. Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat
  45. 56. “ Social Media is not a campaign. It is a commitment.” --Jeffrey Hazlett, Kodak
  46. 57. Listen
  47. 58. Interact
  48. 59. Engage
  49. 60. Where in the world is Aliza Sherman? <ul><li>@alizasherman on Twitter </li></ul><ul><li>facebook.com/alizapilarsherman </li></ul><ul><li>linkedin.com/in/alizasherman </li></ul><ul><li>www.conversify.net </li></ul><ul><li>[email_address] </li></ul>

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