7 steps to a social media marketing plan (SMMP)

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7 steps to a social media marketing plan (SMMP) by Aliza Sherman, Conversify.net

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7 steps to a social media marketing plan (SMMP)

  1. Create a Successful Social Media Marketing Plan (SMMP): The Seven-Step Program Presented by: Aliza Sherman
  2.  
  3.  
  4. Why? Who? Where? What? How Much?
  5. Why?
  6.  
  7.  
  8. Loyalty
  9. Feedback
  10. Word-of-Mouth
  11.  
  12. Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket.
  13. Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channes 5. Wrong tactics
  14. Why do you want to use social media?
  15. Who?
  16.  
  17.  
  18.  
  19.  
  20. Demographics suck
  21. Psychographics rule
  22. Who are you trying to reach?
  23. Where?
  24. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
  25. Assets Social Media location people stories images words audio video
  26. Website
  27. Blog
  28. Social Networks
  29. Social Tools
  30. Integration with RSS
  31. Where are you going to reach them?
  32. What?
  33. Grow FFF
  34. Increase WOM
  35. Encourage Sharing
  36. Stimulate Conversations
  37. Drive Actions
  38. What are you going to do with social media tools?
  39. How Much?
  40.  
  41. Numbers Centric
  42. People Centric
  43. “ I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman
  44.  
  45. How are you measuring?
  46. How much is enough?
  47. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
  48. Step 1: Objectives attainable marketing measurable
  49. Step 2: Audience online participation primed
  50. Step 3: Assets locate review integrate
  51. Step 4: Tactics appropriate manageable sustainable
  52. Step 5: Big Ideas risky rewarding repeatable
  53. Step 6: Measurement benchmark monitor reporting
  54. Step 7: Rinse, Repeat leverage augment optimize
  55. Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat
  56. “ Social Media is not a campaign. It is a commitment.” --Jeffrey Hazlett, Kodak
  57. Listen
  58. Interact
  59. Engage
  60. Where in the world is Aliza Sherman? <ul><li>@alizasherman on Twitter </li></ul><ul><li>facebook.com/alizapilarsherman </li></ul><ul><li>linkedin.com/in/alizasherman </li></ul><ul><li>www.conversify.net </li></ul><ul><li>[email_address] </li></ul>

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