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7 steps to a social media marketing plan (SMMP)

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7 steps to a social media marketing plan (SMMP) by Aliza Sherman, Conversify.net

7 steps to a social media marketing plan (SMMP) by Aliza Sherman, Conversify.net

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  • 1. Create a Successful Social Media Marketing Plan (SMMP): The Seven-Step Program Presented by: Aliza Sherman
  • 2.  
  • 3.  
  • 4. Why? Who? Where? What? How Much?
  • 5. Why?
  • 6.  
  • 7.  
  • 8. Loyalty
  • 9. Feedback
  • 10. Word-of-Mouth
  • 11.  
  • 12. Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket.
  • 13. Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channes 5. Wrong tactics
  • 14. Why do you want to use social media?
  • 15. Who?
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20. Demographics suck
  • 21. Psychographics rule
  • 22. Who are you trying to reach?
  • 23. Where?
  • 24. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
  • 25. Assets Social Media location people stories images words audio video
  • 26. Website
  • 27. Blog
  • 28. Social Networks
  • 29. Social Tools
  • 30. Integration with RSS
  • 31. Where are you going to reach them?
  • 32. What?
  • 33. Grow FFF
  • 34. Increase WOM
  • 35. Encourage Sharing
  • 36. Stimulate Conversations
  • 37. Drive Actions
  • 38. What are you going to do with social media tools?
  • 39. How Much?
  • 40.  
  • 41. Numbers Centric
  • 42. People Centric
  • 43. “ I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman
  • 44.  
  • 45. How are you measuring?
  • 46. How much is enough?
  • 47. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
  • 48. Step 1: Objectives attainable marketing measurable
  • 49. Step 2: Audience online participation primed
  • 50. Step 3: Assets locate review integrate
  • 51. Step 4: Tactics appropriate manageable sustainable
  • 52. Step 5: Big Ideas risky rewarding repeatable
  • 53. Step 6: Measurement benchmark monitor reporting
  • 54. Step 7: Rinse, Repeat leverage augment optimize
  • 55. Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat
  • 56. “ Social Media is not a campaign. It is a commitment.” --Jeffrey Hazlett, Kodak
  • 57. Listen
  • 58. Interact
  • 59. Engage
  • 60. Where in the world is Aliza Sherman?
    • @alizasherman on Twitter
    • facebook.com/alizapilarsherman
    • linkedin.com/in/alizasherman
    • www.conversify.net
    • [email_address]