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7 steps to a social media marketing plan (SMMP)
 

7 steps to a social media marketing plan (SMMP)

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7 steps to a social media marketing plan (SMMP) by Aliza Sherman, Conversify.net

7 steps to a social media marketing plan (SMMP) by Aliza Sherman, Conversify.net

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    7 steps to a social media marketing plan (SMMP) 7 steps to a social media marketing plan (SMMP) Presentation Transcript

    • Create a Successful Social Media Marketing Plan (SMMP): The Seven-Step Program Presented by: Aliza Sherman
    •  
    •  
    • Why? Who? Where? What? How Much?
    • Why?
    •  
    •  
    • Loyalty
    • Feedback
    • Word-of-Mouth
    •  
    • Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket.
    • Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channes 5. Wrong tactics
    • Why do you want to use social media?
    • Who?
    •  
    •  
    •  
    •  
    • Demographics suck
    • Psychographics rule
    • Who are you trying to reach?
    • Where?
    • Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
    • Assets Social Media location people stories images words audio video
    • Website
    • Blog
    • Social Networks
    • Social Tools
    • Integration with RSS
    • Where are you going to reach them?
    • What?
    • Grow FFF
    • Increase WOM
    • Encourage Sharing
    • Stimulate Conversations
    • Drive Actions
    • What are you going to do with social media tools?
    • How Much?
    •  
    • Numbers Centric
    • People Centric
    • “ I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman
    •  
    • How are you measuring?
    • How much is enough?
    • Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
    • Step 1: Objectives attainable marketing measurable
    • Step 2: Audience online participation primed
    • Step 3: Assets locate review integrate
    • Step 4: Tactics appropriate manageable sustainable
    • Step 5: Big Ideas risky rewarding repeatable
    • Step 6: Measurement benchmark monitor reporting
    • Step 7: Rinse, Repeat leverage augment optimize
    • Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat
    • “ Social Media is not a campaign. It is a commitment.” --Jeffrey Hazlett, Kodak
    • Listen
    • Interact
    • Engage
    • Where in the world is Aliza Sherman?
      • @alizasherman on Twitter
      • facebook.com/alizapilarsherman
      • linkedin.com/in/alizasherman
      • www.conversify.net
      • [email_address]