7 steps to a social media marketing plan (SMMP)

Create a Successful Social Media Marketing Plan (SMMP): The Seven-Step Program Presented by: Aliza Sherman

Why? Who? Where? What? How Much?

Loyalty

Feedback

Word-of-Mouth

Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket.

Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channes 5. Wrong tactics

Why do you want to use social media?

Demographics suck

Psychographics rule

Who are you trying to reach?

Where?

Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis

Assets Social Media location people stories images words audio video

Website

Social Networks

Social Tools

Integration with RSS

Where are you going to reach them?

Grow FFF

Increase WOM

Encourage Sharing

Stimulate Conversations

Drive Actions

What are you going to do with social media tools?

How Much?

Numbers Centric

People Centric

“ I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman

How are you measuring?

How much is enough?

Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis

Step 1: Objectives attainable marketing measurable

Step 2: Audience online participation primed

Step 3: Assets locate review integrate

Step 4: Tactics appropriate manageable sustainable

Step 5: Big Ideas risky rewarding repeatable

Step 6: Measurement benchmark monitor reporting

Step 7: Rinse, Repeat leverage augment optimize

Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat

“ Social Media is not a campaign. It is a commitment.” --Jeffrey Hazlett, Kodak

Listen

Interact

Engage

Where in the world is Aliza Sherman?
@alizasherman on Twitter
facebook.com/alizapilarsherman
linkedin.com/in/alizasherman
www.conversify.net
[email_address]

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7 steps to a social media marketing plan (SMMP)

by Aliza Sherman on May 03, 2010

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7 steps to a social media marketing plan (SMMP) — Presentation Transcript