On October 23rd, 2014, we updated our
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onground onair onlineThrough a cross functional team creative ideas
Brands we have helped come to life
Some work we havedone
We won Gold Awardat MENA Cristal for it!
onaironline ongroundGot Saudiwomen tomake a worldrecord for us!
Did it work?
Lipton Tea-bag ConversionObjective: Convert packet tea consumers to Lipton Tea-bagsInsight: Guest moments - my tea!
World’s 1st Arabic Augmented Reality GameObjective: A Sip of Lipton is a Sip of inspirationInsight: My cup of tea helps me get through a creative challenge Put together the verse in the correct order while your cup of tea lasts
Baldies on the loose
Started with flashmobs 25 baldies freezing in placeAs the crowd gathered Clear guys showed up Ofcourse with great hair Have you seen this guy?
Goody Kitchen• An activation platform created and brought to life onground in Malls Not just that...
Digital Activation Facebook 75,000 fans Twitter Youtube Channel Goodykitchen.com.s aInspired... Goody Kitchen Magazine Academy 4 academies Circulation of 300,000University Tie across the in 2 years ups kingdom
Have a cup and stir it up
Saudi Arabia Jeddah, Riyadh & UAE Dammam Dubai, Abu Dhabi QatarOne IdeaKuwait Oman Bahrain
Enter the Suntop fantasy world 5 kids’ dream came true Doubled entries - from 40,000 to 80,000 Made celebrities out of normal kids Amplified across GCC PR Grand Event Wanna see the TVC?
Click on Image below to watch TVC
An activation so cool, even kids stood in line for it!
Amusement parks On-airFreesty Online le Malls Resorts and PicnicSoccer Spots
Busting boredom Onground Hangouts Resorts Sooped up Break Dancer Saudi Rapp Singer Challenger Freestyler
Over 13,700 likes 100,000 hits in the 1st monthWithout any banners at all! Dedicated bloggers And online facebook.com/LiptonChaiLatteArabia
Click on Image below to watch TVCStarted with TV... One of the highest scoring TVCs!
Went to120 locationsOngroundAt the same time!
600 hrs of Interior Designing Workshops UAE Dubai, Abu Dhabi
600 hrs of Interior designing workshops Saudi Arabia Jeddah & Riyadh
We clean toilets...also! Golden Opportunity in mall bathrooms across Saudi
And also arrest consumers! In malls Jeddah Riyadh & Dammam
Surprise and Delight at Iftaar• Guess what recipe the show will demo the next day & we will deliver it to your doorstep, whatever city your are in Facebook app 30 shows, 30 winners, 30 deliveries
RAPP List of services Brand Activation Social Media TV led activations Ambient Guerilla Marketing Buzz Marketing Mass consumer reach Visit facebook.com/RappKSA for more