Intro to Rapp
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Intro to Rapp

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Intro to Rapp Presentation Transcript

  • 1. Hello!
  • 2. Over 30 Countries Over 50 Offices WE ARELatin America Australia Europe Africa North America Middle East
  • 3. We’ve got the region covered WE ARE KSAOman Bahrain Kuwait Middle East Qatar UAE
  • 4. We help bring your brand to life
  • 5. By moving…From Exposure o Experience T
  • 6. onground onair onlineThrough a cross functional team creative ideas
  • 7. Brands we have helped come to life
  • 8. Some work we havedone
  • 9. We won Gold Awardat MENA Cristal for it!
  • 10. onaironline ongroundGot Saudiwomen tomake a worldrecord for us!
  • 11. Did it work?
  • 12. Lipton Tea-bag ConversionObjective: Convert packet tea consumers to Lipton Tea-bagsInsight: Guest moments - my tea!
  • 13. World’s 1st Arabic Augmented Reality GameObjective: A Sip of Lipton is a Sip of inspirationInsight: My cup of tea helps me get through a creative challenge Put together the verse in the correct order while your cup of tea lasts
  • 14. Baldies on the loose
  • 15. Started with flashmobs 25 baldies freezing in placeAs the crowd gathered Clear guys showed up Ofcourse with great hair Have you seen this guy?
  • 16. Goody Kitchen
  • 17. Goody Kitchen• An activation platform created and brought to life onground in Malls Not just that...
  • 18. Digital Activation Facebook 75,000 fans Twitter Youtube Channel Goodykitchen.com.s aInspired... Goody Kitchen Magazine Academy 4 academies Circulation of 300,000University Tie across the in 2 years ups kingdom
  • 19. Have a cup and stir it up
  • 20. Saudi Arabia Jeddah, Riyadh & UAE Dammam Dubai, Abu Dhabi QatarOne IdeaKuwait Oman Bahrain
  • 21. Enter the Suntop fantasy world 5 kids’ dream came true Doubled entries - from 40,000 to 80,000 Made celebrities out of normal kids Amplified across GCC PR Grand Event Wanna see the TVC?
  • 22. Click on Image below to watch TVC
  • 23. An activation so cool, even kids stood in line for it!
  • 24. Amusement parks On-airFreesty Online le Malls Resorts and PicnicSoccer Spots
  • 25. GoodbyeBoredom
  • 26. Busting boredom Onground Hangouts Resorts Sooped up Break Dancer Saudi Rapp Singer Challenger Freestyler
  • 27. Over 13,700 likes 100,000 hits in the 1st monthWithout any banners at all! Dedicated bloggers And online facebook.com/LiptonChaiLatteArabia
  • 28. Click on Image below to watch TVCStarted with TV... One of the highest scoring TVCs!
  • 29. Went to120 locationsOngroundAt the same time!
  • 30. 600 hrs of Interior Designing Workshops UAE Dubai, Abu Dhabi
  • 31. 600 hrs of Interior designing workshops Saudi Arabia Jeddah & Riyadh
  • 32. We clean toilets...also! Golden Opportunity in mall bathrooms across Saudi
  • 33. And also arrest consumers! In malls Jeddah Riyadh & Dammam
  • 34. Surprise and Delight at Iftaar• Guess what recipe the show will demo the next day & we will deliver it to your doorstep, whatever city your are in Facebook app 30 shows, 30 winners, 30 deliveries
  • 35. RAPP List of services Brand Activation Social Media TV led activations Ambient Guerilla Marketing Buzz Marketing Mass consumer reach Visit facebook.com/RappKSA for more