Intro to Rapp
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Intro to Rapp

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Intro to Rapp Intro to Rapp Presentation Transcript

  • Hello!
  • Over 30 Countries Over 50 Offices WE ARELatin America Australia Europe Africa North America Middle East
  • We’ve got the region covered WE ARE KSAOman Bahrain Kuwait Middle East Qatar UAE
  • We help bring your brand to life
  • By moving…From Exposure o Experience T
  • onground onair onlineThrough a cross functional team creative ideas
  • Brands we have helped come to life
  • Some work we havedone
  • We won Gold Awardat MENA Cristal for it!
  • onaironline ongroundGot Saudiwomen tomake a worldrecord for us!
  • Did it work?
  • Lipton Tea-bag ConversionObjective: Convert packet tea consumers to Lipton Tea-bagsInsight: Guest moments - my tea!
  • World’s 1st Arabic Augmented Reality GameObjective: A Sip of Lipton is a Sip of inspirationInsight: My cup of tea helps me get through a creative challenge Put together the verse in the correct order while your cup of tea lasts
  • Baldies on the loose
  • Started with flashmobs 25 baldies freezing in placeAs the crowd gathered Clear guys showed up Ofcourse with great hair Have you seen this guy?
  • Goody Kitchen
  • Goody Kitchen• An activation platform created and brought to life onground in Malls Not just that...
  • Digital Activation Facebook 75,000 fans Twitter Youtube Channel Goodykitchen.com.s aInspired... Goody Kitchen Magazine Academy 4 academies Circulation of 300,000University Tie across the in 2 years ups kingdom
  • Have a cup and stir it up
  • Saudi Arabia Jeddah, Riyadh & UAE Dammam Dubai, Abu Dhabi QatarOne IdeaKuwait Oman Bahrain
  • Enter the Suntop fantasy world 5 kids’ dream came true Doubled entries - from 40,000 to 80,000 Made celebrities out of normal kids Amplified across GCC PR Grand Event Wanna see the TVC?
  • Click on Image below to watch TVC
  • An activation so cool, even kids stood in line for it!
  • Amusement parks On-airFreesty Online le Malls Resorts and PicnicSoccer Spots
  • GoodbyeBoredom
  • Busting boredom Onground Hangouts Resorts Sooped up Break Dancer Saudi Rapp Singer Challenger Freestyler
  • Over 13,700 likes 100,000 hits in the 1st monthWithout any banners at all! Dedicated bloggers And online facebook.com/LiptonChaiLatteArabia
  • Click on Image below to watch TVCStarted with TV... One of the highest scoring TVCs!
  • Went to120 locationsOngroundAt the same time!
  • 600 hrs of Interior Designing Workshops UAE Dubai, Abu Dhabi
  • 600 hrs of Interior designing workshops Saudi Arabia Jeddah & Riyadh
  • We clean toilets...also! Golden Opportunity in mall bathrooms across Saudi
  • And also arrest consumers! In malls Jeddah Riyadh & Dammam
  • Surprise and Delight at Iftaar• Guess what recipe the show will demo the next day & we will deliver it to your doorstep, whatever city your are in Facebook app 30 shows, 30 winners, 30 deliveries
  • RAPP List of services Brand Activation Social Media TV led activations Ambient Guerilla Marketing Buzz Marketing Mass consumer reach Visit facebook.com/RappKSA for more