Practical Ideas For A Winning Business Plan

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    Practical Ideas For A Winning Business Plan - Presentation Transcript

    1. Practical Ideas for a Winning Business Plan Mitchell London Presented to University of Washington MBA Business Plan Competition 2003
    2. "In theory, there is no difference between theory and practice. But, in practice, there is." - Jan L.A. van de Snepscheut
    3. Recognize the utility of having a high quality plan. But also understand the weaknesses and limitations. Plan to maintain and update the document.
    4. Simply Stated... Make your points clearly and crisply.
    5. Style counts…
      • Use bulleted or enumerated points whenever possible.
      • Leave a wide margin.
      • Try to utilize meaningful graphs and diagrams throughout the entire plan .
    6. Basic Structure
      • Executive Summary
      • The Market
      • The Product
      • The Team
      • The Strategy
      • The Forecasts
      • Appendices
    7. Market Analysis
      • It should be as useful for you as it is for the investor.
        • Situation Analysis
        • Market Opportunity
        • Competitive Factors
        • Technical Feasibility
        • Risk/Reward Assessment
    8. The Product
      • Know when “less is more”
      • Readability geared for layman
      • Deep technical points can be reserved for an appendix
      • “ Market Driven Engineering”
    9. The Team
      • OK to have “holes” in management team
      • Present competencies 1 st ; academic or career credentials 2 nd
      • Build a strong Advisory Board ASAP (and really use it)
    10. The Strategy
      • Must be coherent and straightforward
      • Make sure to address all competitive issues
    11. The Forecasts
      • Let’s be realistic!
      • 4 year model
      • Monthly detail only in years #1 and #2
      • Drive data from “unit model”
      • Use ordinal numbers for months
      • Understand your DCF
    12. Executive Summary
      • This may be the only document that gets read; distill the most important points
      • Write it after the rest of the document, but put it 1 st
      • Use same terminology, wording, and images
      • Provide your sense of valuation and likely deal structure
    13. Appendices
      • Stuff you wanted to put in the plan
        • Technical white-paper(s)
        • More detailed financial analysis, DCF, etc.
        • Additional competitive data
        • Additional market data/published reports
        • Articles about the company, product, market, team, etc…
    14. Pictures really do say more than a thousand words.
    15. For example: MovieMachine
      • “ Blockbuster-in-a-box”
      • Vast inventory DVD video rentals
      • To be situated in grocery stores and other retail
      • ATM-like interface
      • Logical evolution toward VoD
    16. Show The Capitalization Strategy
    17. State your goals
      • Expected accomplishments with current funding round
    18. Concluding Remarks
      • Impress the reader with the thoroughness of your understanding of the market.
      • Make it understandable.
      • Value white-space.
      • Develop realistic, flexible financial forecasts

    + Mitchell LondonMitchell London, 2 years ago

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