Facebook.govt - GOVIS09

Facebook.govt An engaged, involved and informed New Zealand Alix Vale - User Experience Consultant Lulu Pachuau - User Experience Consultant Provoke Solutions Ltd 1

We are going to talk about... What social media is The changes it brings to communication Identifying the right opportunities through user research What it could be like 2

What IS social media? 3

…content created by people using highly accessible and scalable publishing technologies…. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Wikipedia http://en.wikipedia.org/wiki/Social_media 4

…interacting with other people 5

Sharing Connecting Meeting Recommending Communities Friendship Discussing Collaborating Common interests 6

social search micro blogging social networking wikis social news social content blogging social bookmarking virtual worlds online chat 7

social search Rollyo micro blogging Twitter, Jaiku social networking Facebook, LinkedIn, Bebo wikis PBWorks, Wikipedia social news social content Technorati Flickr, YouTube, Slideshare, Odeo, Last.fm blogging social bookmarking Delicious, Digg, Stumbleupon Blogger, WordPress virtual worlds online chat Skype Second Life 8

Is interacting with government that different? 10

Government 11

Sharing Culture Participating Using services Providing info Getting info Connecting Getting advice Communities Collaborating 12

Government 14

Why does social media matter? 15

150 million members Unique visitors increased from 36 million members Over half use every day 475,000 to 7 million in 1 year It’s BIG and still growing 16

We trust our peers the most 17

…enhance participation and engagement? 18

Examples – online petition, connecting to peers, sharing opinions 19

…to share knowledge, expertise & content? 20

Citizens Examples – tweeting news, local data, sharing experiences 21

Plenty more….. 22

..we are starting to expect transparency, participation and collaboration in our interactions (including government) 23

SM offers the opportunities to .. • to be part of the conversation • increase participation and engagement • share knowledge, expertise & content • change the way you communicate with your audience • redefine your service offerings 24

Thinking about using SM for your organisation? 25

Questions • Do you know your users enough? • What do YOU offer to them? • Are your objectives aligned with your users’ needs? 26

85.6% of New Zealanders use the internet Nielsen Online Broadband Report 2008 27

50% reading blogs 59% sharing links 80% sharing photos 48% visited social networking sites Nielsen Online Broadband Report 2008 28

But it’s NOT about reaching everyone 29

It’s about IDENTIFYING your users & their needs 30

Govt service User Needs provider I want to apply for John, CEO funding for our R&D NZTE project I want to get my Amy, teenager NZTA via AA driving licence IRD Roger, I want to pay my GST IRD via Tax contractor on time Accountant 31

Amy, teenager Is SM Bebo, lots of friends, independent, web savvy appropriate for your users? What (SM) John, CEO experiences LinkedIn & SlideShare, many contacts, time poor are compelling to them? Roger, contractor Are facets of your services Trade me, prefers offline interaction, family-oriented appropriate for SM? 32

…doing research about people - your users and the tools they are currently using... 33

Find out more by… • Listening to conversations • Participating in conversations • Initiating conversations • Research - social interaction, social media, social psychology Wisdom of Crowds Joshua Porter Robert Cialdini James Surowiecki Designing for the social web Influence 34

Are you ready??? 35

Content is created by users 36

Offline to online 40

What next? • Be focused on the goals and users • Share the knowledge and experience • Keep projects small and iterate • Measure success and failure • Don’t be faceless 41

Thanks for all the images to.... • http://www.flickr.com/photos/dav/104349246/ • http://www.flickr.com/photos/remcat/1140469002/ • http://www.flickr.com/photos/clappstar/178050837/ • http://www.flickr.com/photos/piet_musterd/1858568495/ • http://www.flickr.com/photos/lexnger/217954859 • http://www.flickr.com/photos/beija-flor/230554907/ • http://www.flickr.com/photos/paperpariah/2425651754/ • http://www.flickr.com/photos/enggul/2510275926/ • http://www.flickr.com/photos/andyinnyc/2515299236/ • http://www.flickr.com/photos/jeremywilburn/2818259378/ • http://www.flickr.com/photos/joeshlabotnik/305410323 • http://www.flickr.com/photos/visibleducts/3254593834/ • http://www.flickr.com/photos/martintaylor/409644464/ • http://www.flickr.com/photos/bgivens/11131446/ 42

Also huge thanks to... • Jock Phillips (Ministry of Culture & Heritage) • Terry Woods (Archives New Zealand) • Simon Pleasants • All the other people I have questioned, talked to , discussed with and asked for help 43

…thank-you for listening and we’d like to talk so more find us at… www.twitter.com/alixvale www.twitter.com/lulup 44

Facebook.govt - GOVIS09

by Alix Vale on May 21, 2009

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Facebook.govt - GOVIS09 — Presentation Transcript