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Blog post_presentation_ mkt 380

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Transcript

  • 1. ALIX LAUB University of Nevada, RenoGraduating Business Marketing Student
  • 2. ABOUT MEI am a creatively driven marketing andgraphic design student who believes inusing energetic and adventurous ideasas a guide to fulfilling my visions andabilities.
  • 3. ABOUT ME
  • 4. ABOUT MEGraduation : May 2012Degree: Bachelor of Science, Business Marketing Major
  • 5. ABOUT MEOutside of the marketing world..• I am a born and raised Lake Tahoe local.• I am an outdoor enthusiast • I hike, bike, swim, wakeboard, snowboard, ski, camp, scooter ride, rock climb, and long board.• I am the owner of an awesome Siberian Husky.• I am inspired by music• I am a highly social, energetic, and adventurous Leo.
  • 6. ABOUT ME• E-portfolio can be found at www.gypsteradventures.wordpress.com• E-marketing and social media blog can be found at www.alixlaubblog.wodpress.com @alixlaub
  • 7. ABOUT MEMarketing Experience : School Projects2010 International Marketing class • Constructed a marketing feasibility plan for CamelBak
  • 8. ABOUT MEMarketing Experience : School Projects2011 Integrated Marketing Communications class • Developed a marketing strategy for Mt. Rose Ski Resort
  • 9. ABOUT MEMarketing Experience : School Projects2012 E-Marketing class • Team Captain for Google Adword Campaign executed for Sunridge Golf Course (http://www.unr.edu/nevada- today/news/2012/google-adwords)
  • 10. ABOUT MEMarketing Interests• Creating marketing solutions• Utilizing social media• Overall e-marketing strategies• Conducting market research• Creating and restructuring brand image• Increasing brand awareness• Consumer relationship management• Designing and implementing advertisements• Conducting competitive analysis
  • 11. ABOUT MEMy Marketing InterestsCreating marketing solutions Current Trends Company Budget Goals Media Target Platforms Market
  • 12. ABOUT MEMy Marketing InterestsUtilizing social media Pinterest Google + Facebook Twitter Klout
  • 13. ABOUT MEMy Marketing InterestsOverall e-marketing strategies Online videos Online Online market advertisements research Online Company Promotions website
  • 14. ABOUT MEMy Marketing InterestsConducting market research Online Social Review Media Websites Analytical Experience websites Based
  • 15. ABOUT MEMy Marketing InterestsCreating and restructuring brand imageResearch Analyze Plan Implement
  • 16. ABOUT MEMy Marketing InterestsIncreasing brand awareness through social media special events promotions creation of viral advertisements videos
  • 17. ABOUT MEMy Marketing InterestsConsumer relationship management Upholding Maintaining positive social media customer sites experience Effective Increasing Customer customer Service interaction
  • 18. ABOUT MEMy Marketing InterestsDesigning and implementing advertisements Online Radio Newspaper Television Print
  • 19. ABOUT MEMy Marketing InterestsConducting competitive analysis Strengths Weaknesses Threats Opportunities
  • 20. ABOUT MEOther Professional Interests and abilities• Graphic Design• Management• Business communication• Finance and accounting• Writing• Spanish
  • 21. WHAT YOU WILL FIND ON MYMARKETING BLOG:• A highlight of different effective company marketing strategies• Useful market research websites• Effective online marketing campaigns• Analysis of successful e-marketing strategies• Comparisons of different company’s social media efforts
  • 22. MAIN FOCUS:• Current effective e-marketing and social media efforts for the Ski Resort Industry
  • 23. OVERVIEW OF RECENT BLOG POSTS• Social Media Efforts : Vail Resorts versus KSL Resorts• Highway to Heavenly E-marketing campaign• Subaru: Triggering an Experience and a Feeling• Local Ski Resort Social Media Efforts• Website Demographics: A Lake Tahoe Ski Resort Comparison
  • 24. OVERVIEW OF RECENT BLOGPOSTS• Social Media Efforts: VAIL vs. KSL• Vail Resorts : Heavenly, Kirkwood, Northstar • EpicMix Mobile Application • Leader in social media efforts• KSL Resorts: Alpine Meadows, Squaw Valley • Relatively minimal social media efforts
  • 25. OVERVIEW OF RECENT BLOGPOSTS• Highway to Heavenly Marketing Campaign • Heavenly utilizes Twitter, Facebook, and YouTube for an awesome, effective, and genius marketing campaign. • Promotes customer-based marketing • Builds brand awareness • Customer loyalty • Effectively reaches target demographic
  • 26. OVERVIEW OF RECENT BLOGPOSTS• Subaru: Triggering an Experience and a Feeling • Subaru creates an online application to increase social media efforts with use of customer-created viral videos. • Customer-based marketing strategy • Builds customer loyalty • Builds customer interaction • Excellent source of market information • Effectively reaches target demographic
  • 27. OVERVIEW OF RECENT BLOGPOSTS• Local Ski Resort Social Media Efforts • Online application for the ski industry. The application compares multiple social media fans and influence, for a social media effort analysis. • Compares Facebook, Twitter, and Klout. • Measures Facebook fans • Measures Facebook engagement • Measures Twitter followers • Measures Klout influence• Heavenly is the leader in social media out of any ski resort in the world.
  • 28. OVERVIEW OF RECENT BLOGPOSTS• Website Demographics: A Lake Tahoe Ski Resort Comparison • Using www.Alexa.com in order to obtain free, and useful market information. • A guide to understanding website traffic, analyzing results, and realizing potential marketing strategies • Comparing website demographics • www.skialpine.com • www.skiHeavenly.com • www.Northstarattahoe.com
  • 29. THE ENDDon’t forget to check out my e-portfolio! www.gypsteradventures.wordpress.com