0
ALIX LAUB     University of Nevada, RenoGraduating Business Marketing Student
ABOUT MEI am a creatively driven marketing andgraphic design student who believes inusing energetic and adventurous ideasa...
ABOUT ME
ABOUT MEGraduation : May 2012Degree: Bachelor of Science, Business Marketing Major
ABOUT ME• E-portfolio can be found at  www.gypsteradventures.wordpress.com• E-marketing and social media blog can be found...
ABOUT MEMarketing Experience : School Projects2010 International Marketing class   • Constructed a marketing feasibility p...
ABOUT MEMarketing Experience : School Projects2011 Integrated Marketing Communications class   • Developed a marketing str...
ABOUT MEMarketing Experience : School Projects2012 E-Marketing class   • Team Captain for Google Adword Campaign executed ...
ABOUT MEMarketing Interests•   Marketing solutions•   Social media•   E-marketing•   Market research•   Brand imaging and ...
ABOUT MEOther Professional Interests and abilities•   Graphic Design•   Management•   Business communication•   Finance an...
ABOUT MEOutside of the marketing world..• I am a born and raised Lake Tahoe local.• I am an outdoor enthusiast   • I     h...
WHAT YOU WILL FIND ON MYMARKETING BLOG:•   A highlight of different effective company marketing strategies•   Useful marke...
MAIN FOCUS:• Current effective e-marketing and social media  efforts for the Ski Resort Industry
OVERVIEW OF RECENT BLOG POSTS•   Social Media Efforts : Vail Resorts versus KSL Resorts•   Highway to Heavenly E-marketing...
OVERVIEW OF RECENT BLOGPOSTS•   Social Media Efforts: VAIL vs. KSL•   Vail Resorts : Heavenly, Kirkwood, Northstar     •  ...
OVERVIEW OF RECENT BLOGPOSTS•   Highway to Heavenly Marketing Campaign     •   Heavenly utilizes Twitter, Facebook, and Yo...
OVERVIEW OF RECENT BLOGPOSTS•   Subaru: Triggering an Experience and a Feeling     •   Subaru creates an online applicatio...
OVERVIEW OF RECENT BLOGPOSTS•   Local Ski Resort Social Media Efforts     •   Online application for the ski industry. The...
OVERVIEW OF RECENT BLOGPOSTS•   Website Demographics: A Lake Tahoe Ski Resort Comparison     •   Using www.Alexa.com in or...
THE ENDDon’t forget to check out my e-portfolio!
Upcoming SlideShare
Loading in...5
×

Blog post mkt 380

626

Published on

Published in: Design, Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
626
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Blog post mkt 380"

  1. 1. ALIX LAUB University of Nevada, RenoGraduating Business Marketing Student
  2. 2. ABOUT MEI am a creatively driven marketing andgraphic design student who believes inusing energetic and adventurous ideasas a guide to fulfilling my visions andabilities.
  3. 3. ABOUT ME
  4. 4. ABOUT MEGraduation : May 2012Degree: Bachelor of Science, Business Marketing Major
  5. 5. ABOUT ME• E-portfolio can be found at www.gypsteradventures.wordpress.com• E-marketing and social media blog can be found at www.alixlaubblog.wodpress.com @alixlaub
  6. 6. ABOUT MEMarketing Experience : School Projects2010 International Marketing class • Constructed a marketing feasibility plan for CamelBak
  7. 7. ABOUT MEMarketing Experience : School Projects2011 Integrated Marketing Communications class • Developed a marketing strategy for Mt. Rose Ski Resort
  8. 8. ABOUT MEMarketing Experience : School Projects2012 E-Marketing class • Team Captain for Google Adword Campaign executed for Sunridge Golf Course (http://www.unr.edu/nevada- today/news/2012/google-adwords)
  9. 9. ABOUT MEMarketing Interests• Marketing solutions• Social media• E-marketing• Market research• Brand imaging and brand awareness• Consumer relationship management• Advertising• Competitive analysis
  10. 10. ABOUT MEOther Professional Interests and abilities• Graphic Design• Management• Business communication• Finance and accounting• Writing• Spanish
  11. 11. ABOUT MEOutside of the marketing world..• I am a born and raised Lake Tahoe local.• I am an outdoor enthusiast • I hike, bike, swim, wakeboard, snowboard, ski, camp, scooter ride, rock climb, and long board.• I am the owner of an awesome Siberian Husky.• I am inspired by music• I am a highly social, energetic, and adventurous Leo.
  12. 12. WHAT YOU WILL FIND ON MYMARKETING BLOG:• A highlight of different effective company marketing strategies• Useful market research websites• Effective online marketing campaigns• Analysis of successful e-marketing strategies• Comparisons of different company’s social media efforts
  13. 13. MAIN FOCUS:• Current effective e-marketing and social media efforts for the Ski Resort Industry
  14. 14. OVERVIEW OF RECENT BLOG POSTS• Social Media Efforts : Vail Resorts versus KSL Resorts• Highway to Heavenly E-marketing campaign• Subaru: Triggering an Experience and a Feeling• Local Ski Resort Social Media Efforts• Website Demographics: A Lake Tahoe Ski Resort Comparison
  15. 15. OVERVIEW OF RECENT BLOGPOSTS• Social Media Efforts: VAIL vs. KSL• Vail Resorts : Heavenly, Kirkwood, Northstar • EpicMix Mobile Application • Leader in social media efforts• KSL Resorts: Alpine Meadows, Squaw Valley • Relatively minimal social media efforts
  16. 16. OVERVIEW OF RECENT BLOGPOSTS• Highway to Heavenly Marketing Campaign • Heavenly utilizes Twitter, Facebook, and YouTube for an awesome, effective, and genius marketing campaign. • Promotes customer-based marketing • Builds brand awareness • Customer loyalty • Effectively reaches target demographic
  17. 17. OVERVIEW OF RECENT BLOGPOSTS• Subaru: Triggering an Experience and a Feeling • Subaru creates an online application to increase social media efforts with use of customer-created viral videos. • Customer-based marketing strategy • Builds customer loyalty • Builds customer interaction • Excellent source of market information • Effectively reaches target demographic
  18. 18. OVERVIEW OF RECENT BLOGPOSTS• Local Ski Resort Social Media Efforts • Online application for the ski industry. The application compares multiple social media fans and influence, for a social media effort analysis. • Compares Facebook, Twitter, and Klout. • Measures Facebook fans • Measures Facebook engagement • Measures Twitter followers • Measures Klout influence• Heavenly is the leader in social media out of any ski resort in the world.
  19. 19. OVERVIEW OF RECENT BLOGPOSTS• Website Demographics: A Lake Tahoe Ski Resort Comparison • Using www.Alexa.com in order to obtain free, and useful market information. • A guide to understanding website traffic, analyzing results, and realizing potential marketing strategies • Comparing website demographics • www.skialpine.com • www.skiHeavenly.com • www.Northstarattahoe.com
  20. 20. THE ENDDon’t forget to check out my e-portfolio!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×