ABOUT MEGraduation : May 2012Degree: Bachelor of Science, Business Marketing Major
ABOUT ME• E-portfolio can be found at www.gypsteradventures.wordpress.com• E-marketing and social media blog can be found at www.alixlaubblog.wodpress.com @alixlaub
ABOUT MEMarketing Experience : School Projects2010 International Marketing class • Constructed a marketing feasibility plan for CamelBak
ABOUT MEMarketing Experience : School Projects2011 Integrated Marketing Communications class • Developed a marketing strategy for Mt. Rose Ski Resort
ABOUT MEMarketing Experience : School Projects2012 E-Marketing class • Team Captain for Google Adword Campaign executed for Sunridge Golf Course (http://www.unr.edu/nevada- today/news/2012/google-adwords)
ABOUT MEMarketing Interests• Marketing solutions• Social media• E-marketing• Market research• Brand imaging and brand awareness• Consumer relationship management• Advertising• Competitive analysis
ABOUT MEOther Professional Interests and abilities• Graphic Design• Management• Business communication• Finance and accounting• Writing• Spanish
ABOUT MEOutside of the marketing world..• I am a born and raised Lake Tahoe local.• I am an outdoor enthusiast • I hike, bike, swim, wakeboard, snowboard, ski, camp, scooter ride, rock climb, and long board.• I am the owner of an awesome Siberian Husky.• I am inspired by music• I am a highly social, energetic, and adventurous Leo.
WHAT YOU WILL FIND ON MYMARKETING BLOG:• A highlight of different effective company marketing strategies• Useful market research websites• Effective online marketing campaigns• Analysis of successful e-marketing strategies• Comparisons of different company’s social media efforts
MAIN FOCUS:• Current effective e-marketing and social media efforts for the Ski Resort Industry
OVERVIEW OF RECENT BLOG POSTS• Social Media Efforts : Vail Resorts versus KSL Resorts• Highway to Heavenly E-marketing campaign• Subaru: Triggering an Experience and a Feeling• Local Ski Resort Social Media Efforts• Website Demographics: A Lake Tahoe Ski Resort Comparison
OVERVIEW OF RECENT BLOGPOSTS• Social Media Efforts: VAIL vs. KSL• Vail Resorts : Heavenly, Kirkwood, Northstar • EpicMix Mobile Application • Leader in social media efforts• KSL Resorts: Alpine Meadows, Squaw Valley • Relatively minimal social media efforts
OVERVIEW OF RECENT BLOGPOSTS• Highway to Heavenly Marketing Campaign • Heavenly utilizes Twitter, Facebook, and YouTube for an awesome, effective, and genius marketing campaign. • Promotes customer-based marketing • Builds brand awareness • Customer loyalty • Effectively reaches target demographic
OVERVIEW OF RECENT BLOGPOSTS• Subaru: Triggering an Experience and a Feeling • Subaru creates an online application to increase social media efforts with use of customer-created viral videos. • Customer-based marketing strategy • Builds customer loyalty • Builds customer interaction • Excellent source of market information • Effectively reaches target demographic
OVERVIEW OF RECENT BLOGPOSTS• Local Ski Resort Social Media Efforts • Online application for the ski industry. The application compares multiple social media fans and influence, for a social media effort analysis. • Compares Facebook, Twitter, and Klout. • Measures Facebook fans • Measures Facebook engagement • Measures Twitter followers • Measures Klout influence• Heavenly is the leader in social media out of any ski resort in the world.
OVERVIEW OF RECENT BLOGPOSTS• Website Demographics: A Lake Tahoe Ski Resort Comparison • Using www.Alexa.com in order to obtain free, and useful market information. • A guide to understanding website traffic, analyzing results, and realizing potential marketing strategies • Comparing website demographics • www.skialpine.com • www.skiHeavenly.com • www.Northstarattahoe.com
THE ENDDon’t forget to check out my e-portfolio!