Chevrolet Online Appearance Analysis

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

more share options
Embed For WordPress.com

Without related presentations

Basically, this web site represents the US based information where all data will originally come from. Main page mostly will provide some unique features about Chevrolet products and solutions, however, it looks like that the only aim of the company is to compete with Japanese car producers such as Toyota, Honda, etc.! There are too many sections whereby users might find much information and have a deep experience with use of so many interactive features within the site which will provide a real life feeling to the user.Site has been built simple and efficient so that with an average Internet connection speed most of the function will be working smoothly and effective, especially for those who are familiar with the site structure. Information could be found easily if the user knows what he wants meaning that data access could be hard for a novice Chevrolet fan.

Flash…Lightweight

UX… It’s importance…How to use technology to achieve better UX

Unlike many similar web sites, it’s not really easy to explore into the worldwide sites where products are specifically placed based on the regional requirement and needs. Right in the bottom of the main page, it could be possible if the user find the term “Worldwide Sites” by chance and navigate to see what might be there available for a user out of the United States.

Surprisingly, there is no Malaysian site under the main web site and this itself, will keep away too many Malaysian users from being able to access to the local web site which is known as Chevrolet.com.my that is supposed to be a child under the main site. As a matter of fact this is a big negative point about the construction of the site.

Talking about the web technology and appearance itself, Chevrolet and BMW are not very far from each other in comparison. The truth is there might be some radical differences in nature of the companies which will result various perspectives into each of them, though, both are giants in the market with very slight differences in few parts. This is while based on a verbal polling among college students as well as lecturers, majority of the users who have been visited both of the sites were agreed that BMW experience was generally had a better feeling for them.

This is while the use of consistency between various pages will keep the users feeling in the right place, all the time and anywhere.

IE vs FF

The very best thing about the Malaysian site is the ability of customizing the appearance for the user before getting into the job. This simply will help the potential customer to feel respected and important to the company which may keep them tuned with the site itself. Unlike master site, Malaysian site of Chevrolet looks professional and stylish.

Content of the site is designed based on the products available in Malaysia itself though it’s not following the same features which are available in the US based site. In the other words, the contents are informative but not interesting enough due to lack of interactivity with the users using animations, videos, etc. Design had been done in a two dimensional form where images are the only way to have a real life feeling for the user and somehow the site looks like old fashioned.

the color scheme of Malaysian page and many other child sites is simply beautiful and will give the user to have a long lasting desired feeling.

All about Growth

Look @ the numbers

Friendster and Facebook are two main social networking sites in Malaysia where too many of people are sharing their life style with friends and that’s the exact place where Chevrolet must start her appearance in order to reach higher number of fans which will result more sales.

Malaysia is all about celebrations

Channel 8FlyFM

All in all, there are some many things which could be done by Chevrolet Malaysia in order to expand its career in south east of Asia, specifically in Malaysia. Web site itself could be improved by adopting some interaction features from the master site (Chevrolet.com) where there are too many flash animations which might be really helpful to the user. Color scheme would also be change in a powerful and elegant color which is simple and effective at the same time. Black or white could be the best choices. Talking about technology, it is recommended to get use of Microsoft Silverlight instead of Adobe Flash in order to get best use of interactivity as well as ease of development. In addition, it’s a must for the sites to be multi browser compatible, especially with most common ones such as Mozilla Firefox and Apple Safari as well as Microsoft Internet Explorer. In addition, it’s vital for the Malaysian site (Chevrolet.com.my) to have a link in the parent site (Chevrolet.com) and obtain all the cool features such as interactivity from its parent. Finally The use of virtual reality features in the web site and also in online marketing and advertisement would be a bonus, resulting the company more popularity and benefits.

Q&As

Favorites, Groups & Events

Chevrolet Online Appearance Analysis - Presentation Transcript

Chevrolet (MY)
Online appearance analysis
Web Appearance
Main Site (US)
Http://www.chevrolet.com
Malaysian Site
Http://www.chevrolet.com.my
Chevrolet.com
Web Technology
User Experience…
User Experience
Customize it!
Worldwide
What about MY?
Comparison
Site Construction:
Consistency
Compatibility
Color Scheme
Chevrolet Malaysia
Main Page
Look better?
Marketing
Online
Online Ads Growth
Online Ads Spending
Socialization
Ads & Social Networks
Time to start?
Promotions
Alternative?!...
Mobile Networks
There are three major mobile network providers in Malaysia:
Maxis (10.5 Millions)
Celcom (7.9 Millions)
Digi (6.8 Millions)
Alternative?!
Television and Radio
Papers
Demo (VR)
Conclusion (Web)
?
References
Online Advertising Growth Rate - at Least 20% a Year, retrieved on 27/10/2008 fromhttp://www.marketingpilgrim.com/2008/02/online-advertising-growth-rate-at-least-20-a-year.html
US Online ads spending, retrieved on 28/10/2008, from http://digiredo.files.wordpress.com/2008/07/us-online-ad-spending.jpg
List of mobile network operators of the Asia Pacific region, last modified on 25 October 2008, retrieved on 27 October 2008 from http://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_the_Asia_Pacific_region#Malaysia
Ricky Lim 2008, 3 Advantages of Hybrid Cars over Conventional car, retrieved October 7, 2008 from
http://ezinearticles.com/?3-Advantages-Of-Hybrid-Cars-Over-Conventional-Cars&id=240129
Alternative energy 2008, The benefits of Hybrid cars, retrieved October 7, 2008 from http://www.alternative-energy-news.info/benefits-hybrid-cars/
Hybrid car organization 2005, retrieved October 25, 2008 from http://www.hybrid-car.org/
Toyota Prius [Image] 2006, retrieved October 25, 2008 from http://www.lemonfree.com/reviews.php?year=2006&make=Toyota&model=Prius
Lee Sibbald 2008, Toyota Prius-hybrid car, retrieved Oct 26, 2008 from http://www.thegreencarwebsite.co.uk/blog/index.php/toyota-prius-hybrid-cars/
News team 2008, US Hybrid Car Sales For Aug 2008, retrieved Oct 26, 2008 from http://www.hybridcar.com/index.php?option=com_content&task=view&id=680&Itemid=45
KS Kong 2008, new Myvi special edition launched, retrieved Oct 26, 2008 from http://www.autoworld.com.my/emzine/review/viewarticle.asp?awReviewId=2461&awCatId=RT.ATC.CAR.PV
Hybrid car 2008, Prius top 2009 fuel economy ratings, retrieved Oct 25, 2008 from http://www.hybridcars.com/gas-mileage/prius-tops-2009-fuel-economy-ratings-25150.html
Green Car Congress 2008, reported of US sales of hybrids up 10% in March, retrieved Oct 25 from http://www.greencarcongress.com/2008/04/reported-us-sal.html
Reported sales of US hybrids by month [Image] 2006, retrieved October 25, 2008 from http://www.greencarcongress.com/2008/04/reported-us-sal.html
Hybrid sales as a component of brand sales [Image] 2006, retrieved October 25, 2008 from http://www.greencarcongress.com/2008/04/reported-us-sal.html
Marty Padgett 2008, 2008 Toyota Prius bottom line, retrieved Oct 25, 2008 from http://www.thecarconnection.com/bottomline/toyota_prius_2008
J.D Power, Big drop predicted for global car sales Oct 9, 2008, retrieved 19 Oct 2008 from
http://Chevrolet.com
http://Chevrolet.com.my
http://www.bmw.com
http://www.bmw.com.my
http://money.cnn.com/2008/10/09/autos/jdpa_sales_down/index.htm?postversion=2008100913
Top 40 Best selling cars in Malaysia 2007, retrieved 19 Oct 2008 from http://www.motortrader.com.my/NUS/articles/article_1271/page_m.asp