Television broadcasting and promotion

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Television broadcasting and promotion

  1. 1. Television broadcasting <br />and promotion<br />Presented By<br />Ehtisham Ali<br />
  2. 2. TELEVISION<br />“AN EXCEPTIONALY POWERFUL BROADCASTING MEDIUM OF PROMOTION”.<br />
  3. 3. Television is a medium of promotion and advertisement which provides a unique scope of producing visual, audio and chromatic effects, consequently makes the promotional broadcasts more effective, vibrant and lively.<br />
  4. 4. CHARACTERISTICS OF TELEVISION<br />It is a medium of mass communication.<br />Motion pictures with sound is a distinguished characteristics of television.<br />Television has an ability to give illusionary 3 - Dimensional view.<br />It is a pervasive electronic device i.e. almost every household has a television set irrespective of social class even in developing countries.<br />
  5. 5. 3D<br />TELEVISION IS NOW <br />“Visual appeal of TELEVISIONS are now dramatically improved”<br />
  6. 6. MERITS OF TELEVISION IN PROMOTIONAL BROADCAST<br />It gives a lively effect by producing visual, motion, audio, and color affects.<br />Its penetration into the society (consumer) is very high.<br />High impact.<br />Creativity is high.<br />Flexibility is high in terms of content, duration, timings.<br />Exposure is high.<br />Attention is high.<br />
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  9. 9. LIMITATIONS OF TELEVISION<br /> High cost.<br />Lack of selectivity.<br />Fleeting message.<br />Limited Viewer attention.<br />
  10. 10. THREATS TO TELEVISION BROADCAST PROMOTIONS<br /> PVR (Personal Video Recorder).<br />Growing distrust and negative image of T.V. Commercials.<br />
  11. 11. SOME STATISTICS REGARDING TELEVISON BROADCAST PROMOTION<br /> 32% of all commercials are of 15 seconds spot.<br /> Some companies like General Motors and Ford spend 2/3 rd of their media budget on various forms of promotions by Television Broadcast.<br /> 29% audience stopped viewing television or switched to other channels to avoid commercials.<br /> During prime time more than 100 million people are watching television in the U.S.<br />(SOURCES: ACNELSON MEDIA RESEARCH REPORT 2001)<br />

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