• Like
  • Save
University of Auckland Property Management - realestate.co.nz May 09
Upcoming SlideShare
Loading in...5
×
 

University of Auckland Property Management - realestate.co.nz May 09

on

  • 1,489 views

Presentation to property management students on 7 May 2009 at Auckland University Business School. Presentation of realestate.co.nz and zoodle as well as insight into the NZ real estate market

Presentation to property management students on 7 May 2009 at Auckland University Business School. Presentation of realestate.co.nz and zoodle as well as insight into the NZ real estate market

Statistics

Views

Total Views
1,489
Views on SlideShare
1,488
Embed Views
1

Actions

Likes
0
Downloads
55
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    University of Auckland Property Management - realestate.co.nz May 09 University of Auckland Property Management - realestate.co.nz May 09 Presentation Transcript

    • The changing face of real estate
    • Realestate.co.nz
      • Industry owned website
      • Most comprehensive website for real estate in NZ
      • Significant competitor – Fairfax owned Trade Me
      • “ Content is king” model holds true!
    • Consistent growth – outperforming the market
    • Real Estate Industry
      • The marketplace
      • Online real estate
      • Changing face of real estate
      • Google and its impact on real estate
      • $30 billion industry
      • $1 billion in commissions
      • 11,500 salespeople
      Real Estate Industry
    • The great housing crash !!??
    • Beware of media hype!
    • Continued price declines
    • 2 very different decades
    • Market value trebled in 6 years $41 billion $13 billion $22 billion
    • The highs and the lows – property sales 122,000 54,000 63,000
    • Putting sales volumes into perspective
    • Strong start to 2009
    • Supply and demand in the local market
    • Understanding and interpreting information
    • Latest research from USA – the web #1 for search National Association of Realtors Home Buyer Survey 2008
    • More and more people searching online for property Over 1,000,000 visitor sessions per week through February & March up 22% Graph represents the aggregation of website visitor sessions across 9 company and portal real estate websites
    • Up to the minute activity in the market - emails
    • The changing face of real estate?
    • Traditional model has changed
    • Buyers in control
    • Relationship with buyers has changed 5 – 10 years ago Today Research / Research / Research
    • “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate
    • “ Traditional agents will not be replaced by technology... ..they will be replaced by agents with technology” What’s really happening ?
    • Know your clients
      • Where are they looking?
      • What are they looking at?
      • What are they looking for?
    • Where are they looking?
    • What are they looking at??
    • What are they looking for?
    • Property information at your finger tips
    • Providing information – 24hrs a day
    • 1,528,000 properties in NZ
    • Every property has a web page
    • Context – where in relation to schools
    • Context of aerial images
    • Community information – where to live
    • Property and lifestyle information
    • What’s on the market?
    • Who lives in that suburb?
    • +
    • Real Estate Industry
      • The marketplace
      • Online real estate
      • Changing face of real estate
      • Google and its impact on real estate
    • What drives real estate? immigration Employment House prices Affordability Mortgage rates deposits Consumer confidence Building consents GDP
    • Getting inside the minds of buyers?? 6 weeks of researching 2½ hours per week on specialist real estate websites 5 5 %
    • Real transformation of real estate
    • Reputation Management
    •  
    • Selling opportunity online
      • Competitive arena
      • Grab the attention of homeowners
    • Blogs – hosted on realestate.co.nz
    • Online engagement in real estate
    • Stay informed / stay connected alistairnz