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Social media club feb 2011 - Alistair Helm CEO's who Tweet

by Alistair Helm

A perspective from the CEO of a real estate website in NZ on the role and usage of Twitter as a business tool.

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http://unconditional.co.nz	639
http://www.conquer.co.nz	7
http://translate.googleusercontent.com	1

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Today I want to share with you some major changes - changes concerning this website, your website\n\nChanges that I am confident that you will support and embrace to enhance and profit your business in coming year\n\nI have 3 things to leave with you to remember from todays presentation\n
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Social Media Club 8th February 2011
27 March 2008 - 8 February 2011
• Commitment• Good times & Bad• 140 character drives value• Broadcast for marketing / building knowledge leadership
Twitter as ‘word of mouth’Twitter as ‘listening device’
Respected tweeters:•They are not self absorbed•They value conversations•They are the ﬁrst to offer something•They respect their followers interests
• 8 out of 10 CEO’s expect their environment to grow signiﬁcantly more complex.• Less than half believe they know how to deal with it successfully• IBM 2010 Global CEO survey