Realestate.co.nz Real Estate Business owners Jun 09

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Presentation to Harcourts Business Owners - central region 9 June 2009

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Realestate.co.nz Real Estate Business owners Jun 09

  1. 1. Real estate 3.0 Going beyond listings websites
  2. 2. <ul><li>The marketplace – current state of the market </li></ul><ul><li>Trends in online real estate </li></ul><ul><li>Realestate.co.nz </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>Real Estate 3.0 – the future
  3. 3. The great housing crash !!??
  4. 4. Beware of media hype! -3.4% -23.1% -31.1%
  5. 5. Continued price declines
  6. 6. 2 very different decades
  7. 7. Market value trebled in 6 years $41 billion $22 billion $13 billion
  8. 8. The highs and the lows – property sales 122,000 53,500 63,000
  9. 9. Edging back to normal levels
  10. 10. Strong start to 2009
  11. 11. Supply and demand – drivers of the market
  12. 12. Significant fall in new listings...
  13. 13. ...bringing inventory levels back
  14. 14. Understanding and interpreting information
  15. 15. <ul><li>The marketplace – current state of the market </li></ul><ul><li>Trends in online real estate </li></ul><ul><li>Realestate.co.nz </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>Real Estate NZ – our industry
  16. 17. Latest research from USA – the web #1 for search National Association of Realtors Home Buyer Survey 2008
  17. 18. More and more people searching online for property – 20 million year to date Over 1,000,000 visitor sessions per week through Feb / Mar / May up 15% Graph represents the aggregation of website visitor sessions across 9 company and portal real estate websites
  18. 19. Strong enquiry levels
  19. 20. <ul><li>The marketplace – current state of the market </li></ul><ul><li>Trends in online real estate </li></ul><ul><li>Realestate.co.nz </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>Real Estate NZ – our industry
  20. 21. Consistent growth – outperforming the market
  21. 22. Driving international viewers
  22. 23. Up to the minute activity in the market - emails
  23. 24. Realestate.co.nz – your site
  24. 25. Trade me showing clear weakness
  25. 26. 2007/8 2008/9 Offices 1,450 1,220 Subscribers 1,300 1,147 Share 90% 94% Subscription $2.93m $2.64m Web traffic 265,000 365,000 Profit Reinvested Reinvested Scorecard to the shareholders
  26. 27. Future for realestate.co.nz <ul><li>The best and most respected marketing tool for real estate professionals </li></ul><ul><li>Most valued online source of property information </li></ul><ul><li>Trusted / authoritative source of real estate information </li></ul><ul><li>Leaders in online marketing – tools and services </li></ul>
  27. 28. Property information at your finger tips
  28. 29. Providing information – 24hrs a day
  29. 30. 1,528,000 properties in NZ
  30. 31. Every property has a web page
  31. 32. Context – where in relation to schools
  32. 33. Context of aerial images
  33. 34. Community information – where to live
  34. 35. Property and lifestyle information
  35. 36. What’s on the market?
  36. 37. Who lives in that suburb?
  37. 38. <ul><li>The marketplace – current state of the market </li></ul><ul><li>Trends in online real estate </li></ul><ul><li>Realestate.co.nz </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>Real Estate NZ – our industry
  38. 39. What are the key sources of property information
  39. 40. Evolving consumer experience Searching for property
  40. 41. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property
  41. 42. Getting inside the minds of buyers?? 6 weeks of researching 2½ hours per week on specialist real estate websites 5 5 %
  42. 43. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property
  43. 44. What are they looking for?
  44. 45. Richer and richer information
  45. 46. Information online – StreetView from Google
  46. 47. Featured listings
  47. 48. Featured listings – cost effective advertising Negotiation Auction Listing # UPH10354 PO081104 Price range: $700k - $1m $750k - $850k Listed: 21 Nov 21 Nov 4,114 page views in January with a featured listing 232 page views in January
  48. 49. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers
  49. 50. Handling enquiries <ul><li>Enquiries from buyers – when they have a question </li></ul><ul><li>Only when they have exhausted their searching </li></ul><ul><li>Responsiveness is critical </li></ul><ul><li>How do you rate your performance? </li></ul>
  50. 51. How do you rate – responding to emails? Response timing is improving – but 12% never respond!
  51. 52. To be found you need to be online
  52. 53. Be responsive!
  53. 54. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property
  54. 55. 1998 : 26,000,000 web pages 2000: 1,000,000,000 2008: 1,000,000,000,000
  55. 56. Business is a conversation!
  56. 57. Blogs – hosted on realestate.co.nz
  57. 58. What buyers want information on?
  58. 59. Social Media – building a profile
  59. 60. Real Estate 3.0 – the future

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