7. Information is key – but property is not just an investment Access to accurate, timely and comprehensive data is critical
8. Aug Sep Oct Nov Dec Listed 27 Aug Protracted release of property data Conditional offer 21 Sep Unconditional offer 16 Oct Settlement 13 Nov
9. Turnover Value Pace Better informed decisions based on richer information Demand Supply Sales Price Property sales Valuations Days on the market Inventory Weeks of sale New listings Website traffic Lead generation Asking price
20. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008
21. The web is the first and only choice Choice of media for real estate search in the past week – NZ 2009 Why? 9% 12% 9%
22.
23. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth
53. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers Call us 0800 732 536
89. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel Embrace the change and be recognised