Queenstown - Nov 18 2009

  • 390 views
Uploaded on

Presentation to real estate agents in Queenstown on the impact the web is having on real estate and the many opportunities it opens up. Providing insight and services to the industry from the industry …

Presentation to real estate agents in Queenstown on the impact the web is having on real estate and the many opportunities it opens up. Providing insight and services to the industry from the industry owned website of realestate.co.nz

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
390
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
12
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How the internet is transforming real estate Queenstown – November 2009
  • 2.
    • The marketplace – current state of the market
    • Trends in online real estate
    • Understanding buyer behaviour
    • Realestate.co.nz
    • Getting the basics right - listings
    • Your profile – your future!
    The internet is transforming real estate
  • 3. Well past the bottom into a boom??
  • 4. Property Prices – Comparison to UK
  • 5. Property Prices - rebounding
  • 6. Sales volumes still subdued – not a boom
  • 7. Information is key – but property is not just an investment Access to accurate, timely and comprehensive data is critical
  • 8. Sep Oct Nov Dec Jan Listed 27 Sep Protracted release of property data Conditional offer 21 Oct Unconditional offer 16 Nov Settlement 13 Dec
  • 9. New monthly report
  • 10. Otago Lakes new listings - steady
  • 11. Supply – true inventory receeding from peak
  • 12. Property Prices – growth in price expectation
  • 13. Demand – web traffic as a surrogate of consumer confidence
  • 14.
    • The marketplace – current state of the market
    • Trends in online real estate
    • Understanding buyer behaviour
    • Realestate.co.nz
    • Getting the basics right - listings
    • Your profile – your future!
    The internet is transforming real estate
  • 15. Why you need to understand the web? Today more than 1.2 billion people are online viewing over 1,000,000,000,000 web pages Why?
  • 16. A transformation in 10 years
  • 17. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008
  • 18. The web is the first and only choice Choice of media for real estate search in the past week – NZ 2009  9%  12%  9%
  • 19.
    • The marketplace – current state of the market
    • Trends in online real estate
    • Understanding buyer behaviour
    • Realestate.co.nz
    • Getting the basics right - listings
    • Your profile – your future!
    The internet is transforming real estate
  • 20. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth
  • 21. The online search experience is evolving Searching for property
  • 22. Clearer role for websites Searching for property buy Searching for someone to help me sell my property
  • 23.
    • The marketplace – current state of the market
    • Trends in online real estate
    • Understanding buyer behaviour
    • Realestate.co.nz
    • Getting the basics right - listings
    • Your profile – your future!
    The internet is transforming real estate
  • 24. 3 years of growth – 27% per annum vs. market 17%
  • 25. Now delivering over 25,000 email enquiries per month
  • 26. Realestate.co.nz is the market leader for international visitors searching for NZ real estate... + 43% more traffic than trade me property International visitor traffic to NZ real estate listings – Oct 2009 124,521 87,278 20,311
  • 27. Realestate.co.nz – the most comprehensive Trade Me residential property listings - 56,019 includes an estimated 6,000 private listings
  • 28. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 43,107 100,000 / week 10,503 15,000 / week 16,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 112,000 listings – 168,000 sessions per week
  • 29. What we are doing to help you
  • 30. New – market leading website
  • 31. Rich / easy browsing & searching
  • 32. Large images - easy to use
  • 33. Specialised site for commercial property
  • 34. Specialised site for business brokers
  • 35. Specialised site for farms
  • 36. Making it easy for offices
  • 37. Property information at your finger tips
  • 38. Providing information – 24hrs a day
  • 39. Every property has a web page – 1,528,453 properties
  • 40. Property Information
  • 41. Context of aerial images
  • 42. Community information – where to live
  • 43.
    • The marketplace – current state of the market
    • Trends in online real estate
    • Understanding buyer behaviour
    • Realestate.co.nz
    • Getting the basics right - listings
    • Your profile – your future!
    The internet is transforming real estate
  • 44. What are they looking for?
  • 45. Get the basics right – help buyers!
    • No limit on photos
    • Avoid abbreviations
    • No limit on words
    • Sell the benefits
    • Create emotional connections
  • 46. What not to do!!
  • 47. What not to do!!
  • 48. Email alerts – first impressions count!
  • 49. No substitute to comprehensive information
  • 50. Photos are so important!
  • 51. The web provides so much information... enough to replace an agent??
  • 52. Richer and richer information
  • 53. New functionality
    • Search filter
    • Email schedule
  • 54. How can you stand out from the masses?
  • 55. Featured listings
  • 56. Featured listings
  • 57. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers Call us 0800 732 536
  • 58. Some examples 3 bedroom Onerahi $500k
  • 59. Some examples
  • 60. Buyers - call to action
  • 61.
    • Telephone
    • Website
    • Email
    • Open home
    • Office visit
    Enquiry leads come in many forms
  • 62. How do you rate – responding to emails? Response timing is improving – but 12% never respond!
  • 63.
    • The marketplace – current state of the market
    • Trends in online real estate
    • Understanding buyer behaviour
    • Realestate.co.nz
    • Getting the basics right - listings
    • Your profile – your future!
    The internet is transforming real estate
  • 64. How to use the web to build you profile and network? How?
  • 65.  
  • 66.
    • 1998 : 26,000,000 web pages
    • 2000: 1,000,000,000 web pages
    • 2008: 1,000,000,000,000 web pages
    • 100,000,000,000 clicks per day
  • 67. ? How to be found on Google!
  • 68. The power of links
  • 69. Online reputation is key
  • 70.
    • Prediction:
    • 90% of your sales will come from word of mouth or digital promotion by 2011.
    • How do you change what you're doing today to be ready for that?
    Online reputation is your future
  • 71. If you are not found on Google ......
  • 72. Part 1: Find yourself on Google
  • 73. Login / sign up / profile yourself
  • 74. Build your profile – free of charge
  • 75. Part 2 : Create a place on the web
  • 76. Part 3 : Drive traffic to that place
  • 77. Part 3 : Drive traffic to that place www.twitter.com
  • 78. Part 3 : Drive traffic to that place www.youtube.com
  • 79. Part 3 : Drive traffic to that place www.linkedin.com
  • 80. Part 3 : Drive traffic to that place www.facebook.com
  • 81. Part 3 : Drive traffic to that place
  • 82. Links build visibility..
  • 83. Be found when people are looking for you
  • 84. Blogs – hosted on realestate.co.nz
  • 85. Its time to embrace social media / marketing
  • 86. Build networks / referrals / credibility
    • Relevant
    • Authentic
    • Transparent
    • Committed
  • 87. Sell yourself!
  • 88. Promote yourself everyday to over 15,000 people a day
    • Just 3 agents per suburb
    • Oct / Nov
    • $15 / $75 / $150 per month
    • Online ordering and credit card transaction
  • 89. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel Embrace the change and be recognised
  • 90. Enjoyed the presentation? www.tinyurl.com/nzrealestate
  • 91. Proudly supporting the real estate industry