NZ Business Brokers Conference 2009

REINZ Business Broker Conference 2009 Online Marketing Tools

Why you need to use the web?
How to use the web to market your listings?
How to use the web to build you profile and network?
What are we doing to help you?
4 questions – 20 minutes

Everything is online / about online Why?

Why you need to use the web? Why?

Why you need to appreciate the web? Why?

Why you need to understand the web? Today more than 1.2 billion people are online viewing over 1,000,000,000,000 web pages Why?

Why you need to understand the web? Why?

The web is the first and only choice Choice of media for real estate search in the past week – NZ 2009 78%  9% Why? 31%  12% 46%  9%

One-stop shopping wins People tend to gravitate to rich content How?
3,669 listings
15,000 unique visitors per month
#1 website for business broking

Recognise the differing roles online Comprehensive portal websites Searching / researching the market & options Company / individual websites Identifying / evaluating an advisor / consultant How?

No substitute for rich content How?

How to use the web to build you profile and network? How?

Online reputation is key How?

If you are not found on Google ...... How?

.. you are invisible! You need to create a place to be found.. How? ...and then build links to that place

..and people will find you How?

What we are doing to help you What?

A new site – focused / dedicated / comprehensive What?

Realestate.co.nz Supporting Business Brokers Leading online marketing www.tinyurl.com/nzrealestate

NZ Business Brokers Conference 2009

by Alistair Helm on Sep 16, 2009

Accessibility

Categories

Upload Details

Usage Rights

Statistics

NZ Business Brokers Conference 2009 Presentation Transcript