Alistair HelmCEO Realesatate.co.nz        @alistairnzalistair@realestate.co.nz
Household   ProductsFood & Beverage Entertainment  Building & Construction  Economic Development  Real Estate
Marketing Principles• Brand   Brand Brand• Data   is key• Take   risks• Broaden    knowledge• Embrace        the digital r...
Data
Risks
Broaden knowledge
Digital Revolution
Location         SocialSearch
Search
Social
Location aware
Mozilla Seabird
Discover
2006
$120million           $9          million
Browse   Investigate          Research                 Enquire                           View                             ...
Buyers / Investors / Browsers   Real estate salespeople      Business owners         Subscription ($)
Property market stats / trends                               Property statistics                             Community inf...
Alistair Helm     CEO Realesatate.co.nz        @alistairnzalistair@realestate.co.nz
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
Marketing association Auckland 7 March 2011
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Marketing association Auckland 7 March 2011

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Presentation to the Marketing Association in Auckland on the 7th March 2011

Published in: Business
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  • The iphone has been a significant success for us. Launched in late November we have already seen over 13,000 people adopt the app with around 150 per day joining that group. These numbers are important for whereas a website may have 100,000 users or a million users the iphone app is not a casual website to\n
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  • Today I want to share with you some major changes - changes concerning this website, your website\n\nChanges that I am confident that you will support and embrace to enhance and profit your business in coming year\n\nI have 3 things to leave with you to remember from todays presentation\n
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  • Marketing association Auckland 7 March 2011

    1. 1. Alistair HelmCEO Realesatate.co.nz @alistairnzalistair@realestate.co.nz
    2. 2. Household ProductsFood & Beverage Entertainment Building & Construction Economic Development Real Estate
    3. 3. Marketing Principles• Brand Brand Brand• Data is key• Take risks• Broaden knowledge• Embrace the digital revolution
    4. 4. Data
    5. 5. Risks
    6. 6. Broaden knowledge
    7. 7. Digital Revolution
    8. 8. Location SocialSearch
    9. 9. Search
    10. 10. Social
    11. 11. Location aware
    12. 12. Mozilla Seabird
    13. 13. Discover
    14. 14. 2006
    15. 15. $120million $9 million
    16. 16. Browse Investigate Research Enquire View Negotiate Buy Move
    17. 17. Buyers / Investors / Browsers Real estate salespeople Business owners Subscription ($)
    18. 18. Property market stats / trends Property statistics Community information Advertising platform ($) Buyers / Investors / Browsers Training Industry Forum Agent Profile Real estate salespeople Social media - free blog Conference ($)Agent adverts ($) Business owners Subscription ($) Premium Property Advertising ($)
    19. 19. Alistair Helm CEO Realesatate.co.nz @alistairnzalistair@realestate.co.nz
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