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Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
Harcourts - St Heliers 14 Sep 09
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Harcourts - St Heliers 14 Sep 09

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Presentation to sales team at Harcourts - St Heliers 14 Sep 09.

Presentation to sales team at Harcourts - St Heliers 14 Sep 09.

Published in: Real Estate, Travel, Business
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  • 1. How the internet is transforming real estate
  • 2. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  • 3. This is real estate 2009!
  • 4. Latest research from USA – the web #1 for search National Association of Realtors Home Buyer Survey 2008
  • 5. NZ: Media usage – searching for property
  • 6. Traditional model has changed
  • 7. Buyers in control
  • 8. Relationship with buyers has changed 5 – 10 years ago Today Research / Research / Research
  • 9. “ Traditional agents will not be replaced by technology... ..they will be replaced by agents with technology” Real estate professionals need to change!
  • 10. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  • 11. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter &amp; inspiration Price check &amp; risk reduction Depth
  • 12. Evolving consumer experience Searching for property
  • 13. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property
  • 14. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 110,000 listings – 168,000 sessions per week
  • 15. Understanding interest / behaviour
  • 16. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  • 17. &gt;1,000,000 sessions per week 40% up on same period last year
  • 18. Seasonal pick up– the web provides key indicator
  • 19. Supply and demand in the local market
  • 20. Rich / comprehensive property information
  • 21. Property information at your finger tips
  • 22. 1,528,000 properties in NZ
  • 23. Every property has a web page
  • 24. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  • 25. What are they looking for?
  • 26. Address Accurate pricing Large images / high quality images Maps Get the basics right!
  • 27. Richer and richer information
  • 28. Information online – StreetView from Google
  • 29. Google Maps – real estate
  • 30. Email alerts – first impressions count!
  • 31. Your listings – for your client and for you
  • 32. Featured listings
  • 33. Featured listings – cost effective advertising Negotiation Auction Listing # UPH10354 PO081104 Price range: $700k - $1m $750k - $850k Listed: 21 Nov 21 Nov 4,114 page views in January with a featured listing 232 page views in January 17 times more views
  • 34. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers
  • 35. Buyers - call to action
  • 36. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  • 37. &nbsp;
  • 38. <ul><li>1998 : 26,000,000 web pages </li></ul><ul><li>2000: 1,000,000,000 web pages </li></ul><ul><li>2008: 1,000,000,000,000 web pages </li></ul><ul><li>100,000,000,000 clicks per day </li></ul>
  • 39. Courtesy of Business 2.0 How to be found on Google!
  • 40. The power of links
  • 41. To be found you need to be online
  • 42. Part 1: Find yourself on Google
  • 43. Part 2 : Be found on Google
  • 44. Blogging – conversations online <ul><li>Web page </li></ul><ul><li>Library of articles </li></ul><ul><li>Profile </li></ul><ul><li>Authentic / Transparent </li></ul><ul><li>Requires commitment </li></ul><ul><li>The most powerful form of marketing </li></ul>
  • 45. Blogs – hosted on realestate.co.nz
  • 46. Social Media – building a profile
  • 47. Free profile page – linked to your listings
  • 48. Free page – add full profile
  • 49. Sell yourself!
  • 50. Promote yourself everyday to over 15,000 people a day <ul><li>Just 3 agents per suburb </li></ul><ul><li>July / Aug / Sep </li></ul><ul><li>$15 / $75 / $150 per month </li></ul><ul><li>Online ordering and credit card transaction </li></ul>
  • 51. Login / sign up / profile yourself
  • 52. “ Homebuyers &amp; Agents have information overload. Agents must create legitimate value-add services &amp; become the trusted go-to person” Stefan Swanepoel The changing face of real estate
  • 53. Enjoyed the presentation? www.tinyurl.com/nzrealestate
  • 54. Proudly supporting the real estate industry

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