Harcourts Rural presentation 28 Jul 09

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    Harcourts Rural presentation 28 Jul 09 - Presentation Transcript

    1. The web has transformed real estate marketing
      • The web is the home of real estate
      • Understanding the buyer behaviour
      • The web provides rich information
      • Getting the basics right - listings
      • Your profile – your future!
      How to make the most of the web
    3. Real estate is found online!
    4. 25,016 6,000 / week 3,636 4,500 / week 7,810 6,000 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 110,000 listings – 168,000 sessions per week
    5. Growing audience
    6. Broad international audience
    7. Latest research from USA – the web #1 for search National Association of Realtors Home Buyer Survey 2008
    8. The web is central to real estate in 2009!
    9. NZ – where do they search for property?
    10. “ Traditional agents will not be replaced by technology... ..they will be replaced by agents with technology” Real estate professionals need to change!
      • The web is the home of real estate
      • Understanding the buyer behaviour
      • The web provides rich information
      • Getting the basics right - listings
      • Your profile – your future!
      How to make the most of the web
    12. Browse full set of listings in target areas Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration “ Edutainment” “ Serious buyers” Price check & risk reduction Breadth Depth Understanding interest / behaviour
    13. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property
      • The web is the home of real estate
      • Understanding the buyer behaviour
      • The web provides rich information
      • Getting the basics right - listings
      • Your profile – your future!
      How to make the most of the web
    15. >1,000,000 sessions per week 33% up on same period last year
    16. Seasonal pick up– the web provides key indicator
    17. Relevant data for the rural market
      • The web is the home of real estate
      • Understanding the buyer behaviour
      • The web provides rich information
      • Getting the basics right - listings
      • Your profile – your future!
      How to make the most of the web
    19. What are they looking for?
    20. Get the basics right!
    21. Rich information
    22. Viewing information
    23. Richer and richer information
    24. Email alerts – first impressions count!
    25. Your listings – for your client and for you
    26. Featured listings
    27. Featured listings – cost effective advertising
    28. 14 days with a featured listing delivers an enhanced presentation with more viewings than a regular listing $100 inc GST Featured listing for just Vendor paid marketing – that delivers
    29. Buyers - call to action
      • The web is the home of real estate
      • Understanding the buyer behaviour
      • The web provides rich information
      • Getting the basics right - listings
      • Your profile – your future!
      How to make the most of the web
    31.  
      • 1998 : 26,000,000 web pages
      • 2000: 1,000,000,000 web pages
      • 2008: 1,000,000,000,000 web pages
      • 100,000,000,000 clicks per day
    33. The power of links
    34. To be found you need to be online
    35. Part 1: Find yourself on Google
    36. Blogging – conversations online
      • Web page
      • Library of articles
      • Profile
      • Authentic / Transparent
      • Requires commitment
      • The most powerful form of marketing
    37. Blogs – hosted on realestate.co.nz
    38. Social Media – building a profile
    39. Free profile page – linked to your listings
    40. Sell yourself!
    41. Promote yourself everyday to over 15,000 people a day
      • Just 3 agents per suburb
      • July / Aug / Sep
      • $10 / $15 / $25 per month
      • Online ordering and credit card transaction
    42. Login / sign up / profile yourself
    43. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate
    44. Enjoyed the presentation? www.tinyurl.com/nzrealestate
    45. Proudly supporting the real estate industry
    SlideShare Zeitgeist 2009

    + Alistair HelmAlistair Helm Nominate

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