Harcourts regional workshops april 26 27 2010

How to use the internet to become
a top performer

no need to take notes
www.tinyurl.com/nzrealestate

the internet – your path to success
Realestate.co.nz – a background
Use of the internet
Your Online Profile – building trust
Marketing properties online
Stay in touch

Realestate.co.nz - the industry website

vital statistics!
120,000 listings
94% of offices
400,000+ unique visitors
120,000+ unique visitors from overseas
200+ countries
25,000+ emails
300,000 referral links

3x visitor number over 3 years!

driving leads and enquiries

quality enquiries by email

#1 for international property seekers

#1 for content

new for 2010

designed for browsing

larger images

specialised site for commercial property

specialised site for business brokers

specialised site for farms

Use of the internet
Stay in touch

web surpassed print years ago

edging closer to 100% using the web
National Association of Realtors Home Buyer Survey 2008

NZ – dominance of online / decline of print
NZ Real Estate market research - Nielsen Aug 09

new age of social
24hrs of video is uploaded to YouTube every minute
If Facebook was a country, it would be the third
largest in the world with a population of more than
400 million people
There are 50 million tweets per day – an average of
600 tweets per second
Google has only been around for 11 years!!

Use of the internet
Stay in touch

profiling yourself online

what is an online profile?
A web page
A blog
A social network page – Facebook
A comment on a blog
A quote in an online publication
A property listing
A YouTube video
A twitter profile
An email newsletter

why do you need a profile?
To provide a credible trusted reference check
To create lead opportunities
To demonstrate your unique expertise
To assist you in building a reputation

Before Simon comes round tomorrow to appraise the house, let’s review his profile.
Who can I trust to market my parents house in Tauranga?
Who seems to be the local expert in selling city apartments?
be found!
Who seems to be the best real estate agent in Kingsland?

dominate google

facebook

linkedin.com

twitter

step up your online presence!

profile with context / with credibility

advertise in the suburbs you work in
Cost effective marketing
Massive coverage
Targeted audience
Working for you 24/7
Perceived to be the best
Secure more listings

it’s not a case of can you afford to be there…
http://agentpro.co.nz
Advertising opportunities from only $25 per month

…it’s can you afford not to be there?

engaging in conversations
Demonstrate your expertise & local knowledge
Establish or be a part of the conversation
Become the go-to specialist
Nurture your profile – value will grow
Track your profile – Google Alerts

its all about building trust

tell a joke – 1 minute of fame

make a youtube video – lifetime of fame

leave your own permanent mark

VISIBILITY = POWER = LISTINGS = $$$

buyers are in control

relationship with buyers has changed

become the trusted expert

Use of the internet
Stay in touch

rich content

get the basics right
Address
Larger/high quality images
Price
More images
Maps

email alerts – first impressions count!
FAIL!

featured listings - boost your traffic

limited to three per suburb

cost effective advertising – only $250
14 days with a featured
listing delivers an audience of
up to 10 times more
viewings than a regular listing

it really works!
Last 7 days: 482 views
7 days prior to feature:
22 views

impress your vendors
... Get them more buyers!
... Show them how many potential buyers are looking at their home!

Use of the internet
Stay in touch

full presentation online
www.tinyurl.com/nzrealestate

STAY IN TOUCH!
0800 732 536 info@realestate.co.nz
@realestateconz, @realagentpro
www.unconditional.co.nz

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Harcourts regional workshops april 26 27 2010

by Alistair Helm

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Harcourts regional workshops april 26 27 2010 Presentation Transcript