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Harcourts - Christchurch 24 July 2009
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Harcourts - Christchurch 24 July 2009

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Presentation to Harcourts Canterbury region sales consultants at their quarterly award meeting 24 July 2009

Presentation to Harcourts Canterbury region sales consultants at their quarterly award meeting 24 July 2009


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Transcript

  • 1. How the internet is transforming real estate
  • 2.
    • The web is the home of real estate
    • Understanding the buyer behaviour
    • The web provides rich information
    • Getting the basics right - listings
    • Your profile – your future!
    How to make the most of the web
  • 3. This is real estate 2009!
  • 4. Latest research from USA – the web #1 for search National Association of Realtors Home Buyer Survey 2008
  • 5. The web is central to real estate in 2009!
  • 6. NZ – where do they search for property?
  • 7. Traditional model has changed
  • 8. Buyers in control
  • 9. Relationship with buyers has changed 5 – 10 years ago Today Research / Research / Research
  • 10. “ Traditional agents will not be replaced by technology... ..they will be replaced by agents with technology” Real estate professionals need to change!
  • 11.
    • The web is the home of real estate
    • Understanding the buyer behaviour
    • The web provides rich information
    • Getting the basics right - listings
    • Your profile – your future!
    How to make the most of the web
  • 12. Browse full set of listings in target areas Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration “ Edutainment” “ Serious buyers” Price check & risk reduction Breadth Depth Understanding interest / behaviour
  • 13. Evolving consumer experience Searching for property
  • 14. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property
  • 15. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 110,000 listings – 168,000 sessions per week
  • 16. Understanding interest / behaviour
  • 17.
    • The web is the home of real estate
    • Understanding the buyer behaviour
    • The web provides rich information
    • Getting the basics right - listings
    • Your profile – your future!
    How to make the most of the web
  • 18. >1,000,000 sessions per week 33% up on same period last year
  • 19. Seasonal pick up– the web provides key indicator
  • 20. Supply and demand in the local market
  • 21. Rich / comprehensive property information
  • 22. Property information at your finger tips
  • 23. 1,528,000 properties in NZ
  • 24. Every property has a web page
  • 25.
    • The web is the home of real estate
    • Understanding the buyer behaviour
    • The web provides rich information
    • Getting the basics right - listings
    • Your profile – your future!
    How to make the most of the web
  • 26. What are they looking for?
  • 27. Address Accurate pricing Large images / high quality images Maps Get the basics right!
  • 28. Richer and richer information
  • 29. Information online – StreetView from Google
  • 30. Google Maps – real estate
  • 31. Email alerts – first impressions count!
  • 32. Your listings – for your client and for you
  • 33. Featured listings
  • 34. Featured listings – cost effective advertising Negotiation Auction Listing # UPH10354 PO081104 Price range: $700k - $1m $750k - $850k Listed: 21 Nov 21 Nov 4,114 page views in January with a featured listing 232 page views in January 17 times more views
  • 35. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers
  • 36. Buyers - call to action
  • 37.
    • The web is the home of real estate
    • Understanding the buyer behaviour
    • The web provides rich information
    • Getting the basics right - listings
    • Your profile – your future!
    How to make the most of the web
  • 38.  
  • 39.
    • 1998 : 26,000,000 web pages
    • 2000: 1,000,000,000 web pages
    • 2008: 1,000,000,000,000 web pages
    • 100,000,000,000 clicks per day
  • 40. Courtesy of Business 2.0 How to be found on Google!
  • 41. The power of links
  • 42. To be found you need to be online
  • 43. Part 1: Find yourself on Google
  • 44. Part 2 : Be found on Google
  • 45. Blogging – conversations online
    • Web page
    • Library of articles
    • Profile
    • Authentic / Transparent
    • Requires commitment
    • The most powerful form of marketing
  • 46. Blogs – hosted on realestate.co.nz
  • 47. What buyers want information on?
  • 48. Social Media – building a profile
  • 49. Free profile page – linked to your listings
  • 50. Sell yourself!
  • 51. Promote yourself everyday to over 15,000 people a day
    • Just 3 agents per suburb
    • July / Aug / Sep
    • $15 / $75 / $150 per month
    • Online ordering and credit card transaction
  • 52. Login / sign up / profile yourself
  • 53. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate
  • 54. Enjoyed the presentation? www.tinyurl.com/nzrealestate
  • 55. Proudly supporting the real estate industry