Profiling yourself online

What is an online profile? A web page A blog A social network page – Facebook A comment on a blog A quote in an online publication A property listing A YouTube video A twitter profile An email newsletter ?

What is an online profile?

A web page

A blog

A social network page – Facebook

A comment on a blog

A quote in an online publication

A property listing

A YouTube video

A twitter profile

An email newsletter

Why you need an online profile? To provide a credible trusted reference check To create lead opportunities To demonstrate your unique expertise To assist you in building a reputation Insert text here

Why you need an online profile?

To provide a credible trusted reference check

To create lead opportunities

To demonstrate your unique expertise

To assist you in building a reputation

Who can I trust to market my parents house in Tauranga? Who seems to be the local expert in selling city apartments? Before Simon comes round tomorrow to appraise the house - let’s review his profile? Who seems to be the best real estate agent in Kingsland?

1998 : 26,000,000 web pages 2000: 1,000,000,000 web pages 2008: 1,000,000,000,000 web pages 100,000,000,000 clicks per day The W ide W ide online W orld

1998 : 26,000,000 web pages

2000: 1,000,000,000 web pages

2008: 1,000,000,000,000 web pages

100,000,000,000 clicks per day

Don’t get lost on the WWW

Why is an online profile so important for real estate?

Why is your online profile so important?

Insert text here Why Profile yourself? A. Give yourself visibility – the Google view! B. Be the local expert : The first step is to become the expert in what you do. Which means micro-specialization.

Insert text here Getting the basics right Your page – you need one – Google needs to find it and show it to prospects / clients Professional – LinkedIn Contextual – real estate : company / industry Dynamic – update it

Find yourself on Google

Insert text here Stepping up a gear - blogging Demonstrate your expertise & local knowledge Establish or be a part of the conversation Become the go-to specialist Nurture your profile – value will grow Track your profile – Google Alerts

Stepping up a gear - blogging

Demonstrate your expertise & local knowledge

Establish or be a part of the conversation

Become the go-to specialist

Nurture your profile – value will grow

Track your profile – Google Alerts

Insert text here So what you must do on Monday? Google yourself! Ensure you have a profile page Reflect on your communication channels – email / blog Contribute to discussions Reciprocity – be generous with your advice and knowledge

So what you must do on Monday?

Google yourself!

Ensure you have a profile page

Reflect on your communication channels – email / blog

Contribute to discussions

Reciprocity – be generous with your advice and knowledge

These could be your next clients – but only if they can find you!