Bayleys Conference - your online profile Jul 09

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Presentation to Bayleys residential sales team - your online profile, why is it important and how you can build your profile

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Bayleys Conference - your online profile Jul 09

  1. 2. Profiling yourself online
  2. 3. <ul><li>What is an online profile? </li></ul><ul><li>A web page </li></ul><ul><li>A blog </li></ul><ul><li>A social network page – Facebook </li></ul><ul><li>A comment on a blog </li></ul><ul><li>A quote in an online publication </li></ul><ul><li>A property listing </li></ul><ul><li>A YouTube video </li></ul><ul><li>A twitter profile </li></ul><ul><li>An email newsletter </li></ul>?
  3. 4. <ul><li>Why you need an online profile? </li></ul><ul><li>To provide a credible trusted reference check </li></ul><ul><li>To create lead opportunities </li></ul><ul><li>To demonstrate your unique expertise </li></ul><ul><li>To assist you in building a reputation </li></ul>Insert text here
  4. 5. Who can I trust to market my parents house in Tauranga? Who seems to be the local expert in selling city apartments? Before Simon comes round tomorrow to appraise the house - let’s review his profile? Who seems to be the best real estate agent in Kingsland?
  5. 6. <ul><li>1998 : 26,000,000 web pages </li></ul><ul><li>2000: 1,000,000,000 web pages </li></ul><ul><li>2008: 1,000,000,000,000 web pages </li></ul><ul><li>100,000,000,000 clicks per day </li></ul>The W ide W ide online W orld
  6. 7. Don’t get lost on the WWW
  7. 8. Why is an online profile so important for real estate?
  8. 9. Why is your online profile so important?
  9. 10. Insert text here Why Profile yourself? A. Give yourself visibility – the Google view! B. Be the local expert : The first step is to become  the  expert in what you do. Which means micro-specialization.
  10. 11. Insert text here Getting the basics right Your page – you need one – Google needs to find it and show it to prospects / clients Professional – LinkedIn Contextual – real estate : company / industry Dynamic – update it
  11. 12. Find yourself on Google
  12. 13. Insert text here <ul><li>Stepping up a gear - blogging </li></ul><ul><li>Demonstrate your expertise & local knowledge </li></ul><ul><li>Establish or be a part of the conversation </li></ul><ul><li>Become the go-to specialist </li></ul><ul><li>Nurture your profile – value will grow </li></ul><ul><li>Track your profile – Google Alerts </li></ul>
  13. 14. Insert text here <ul><li>So what you must do on Monday? </li></ul><ul><li>Google yourself! </li></ul><ul><li>Ensure you have a profile page </li></ul><ul><li>Reflect on your communication channels – email / blog </li></ul><ul><li>Contribute to discussions </li></ul><ul><li>Reciprocity – be generous with your advice and knowledge </li></ul>
  14. 15. These could be your next clients – but only if they can find you!

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