The Future of Digital Marketing - July 2013

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This is a presentation I made in July 2013 to a number of networking groups and business boards on the Future and shape of Digital Marketing, in particular Google and business content engagement and …

This is a presentation I made in July 2013 to a number of networking groups and business boards on the Future and shape of Digital Marketing, in particular Google and business content engagement and marketing online.

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  • 1. Alistair Gleave 15th July
  • 2. • Involved with the Internet since 1999 • Digital Marketeer worked with the likes of VCA, Big Brother 2, Devon Air Ambulance….. • Avid eBayer • Tweeter with a number of accounts 3000+ followers • Personal blog www.alistairgleave.co.uk • I love YouTube! Alistair Gleave
  • 3. This morning we shall cover …….. The future of Digital Marketing – July 2013
  • 4. How have things evolved? Reach Relevancy Driving Conversions Search engine Search Social Search Location Search
  • 5. Search is Social My Blog My Flickr feed My Twitter My LinkedIn
  • 6. Top UK Search Engines 1. Google – 91.57% 2. Microsoft – 3.68% 3. Yahoo – 2.58% 4. Ask – 1.8% Source: Experian Hitwise Dec 2011
  • 7. 4 parts of a search engine crawling indexing ranking Relevant results
  • 8. Google updates in 2013 Jan/March – Panda 24 & 25 May - Phantom May/June – Domain Crowding & Payday Loans May – Penguin update
  • 9. Penguin 2 updates Comprehensive and deeper Advertorials must have a clear disclosure Quality Content Link value – detox?
  • 10. Penguin 2 updates Latent Semantic Indexing Google Knowledge Graph Context Searching
  • 11. PPC Updates By location By Device By time of day Google enhanced – launches 22nd July
  • 12. Benefits to your business News jacking – Royal Baby?? Mobile searches – 75% of mobile searches lead to an action 77% happen when near a desktop
  • 13. Benefits to your business Social Media supports SEO Where is your audience having the Conversation – not the usual? - Boeing Social Media is a 2 way street Check out your current presence
  • 14. Any questions?