The Future of Digital Marketing - July 2013

518
-1

Published on

This is a presentation I made in July 2013 to a number of networking groups and business boards on the Future and shape of Digital Marketing, in particular Google and business content engagement and marketing online.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
518
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Future of Digital Marketing - July 2013

  1. 1. Alistair Gleave 15th July
  2. 2. • Involved with the Internet since 1999 • Digital Marketeer worked with the likes of VCA, Big Brother 2, Devon Air Ambulance….. • Avid eBayer • Tweeter with a number of accounts 3000+ followers • Personal blog www.alistairgleave.co.uk • I love YouTube! Alistair Gleave
  3. 3. This morning we shall cover …….. The future of Digital Marketing – July 2013
  4. 4. How have things evolved? Reach Relevancy Driving Conversions Search engine Search Social Search Location Search
  5. 5. Search is Social My Blog My Flickr feed My Twitter My LinkedIn
  6. 6. Top UK Search Engines 1. Google – 91.57% 2. Microsoft – 3.68% 3. Yahoo – 2.58% 4. Ask – 1.8% Source: Experian Hitwise Dec 2011
  7. 7. 4 parts of a search engine crawling indexing ranking Relevant results
  8. 8. Google updates in 2013 Jan/March – Panda 24 & 25 May - Phantom May/June – Domain Crowding & Payday Loans May – Penguin update
  9. 9. Penguin 2 updates Comprehensive and deeper Advertorials must have a clear disclosure Quality Content Link value – detox?
  10. 10. Penguin 2 updates Latent Semantic Indexing Google Knowledge Graph Context Searching
  11. 11. PPC Updates By location By Device By time of day Google enhanced – launches 22nd July
  12. 12. Benefits to your business News jacking – Royal Baby?? Mobile searches – 75% of mobile searches lead to an action 77% happen when near a desktop
  13. 13. Benefits to your business Social Media supports SEO Where is your audience having the Conversation – not the usual? - Boeing Social Media is a 2 way street Check out your current presence
  14. 14. Any questions?

×