Using social media to promote archive use
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Using social media to promote archive use

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Using social media to promote archive use from Laura Cowdrey, National Archives - presentation given at ALISS AGM May 2013

Using social media to promote archive use from Laura Cowdrey, National Archives - presentation given at ALISS AGM May 2013

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Using social media to promote archive use Using social media to promote archive use Presentation Transcript

  • Using social media topromote archive use@LauraCowdrey
  • Preparation and planning• What collections do you have, and what is unique about them?• What are you aiming to achieve?• Who are you trying to reach?• And what do you want them to do, if anything, once you havetheir attention?2
  • The value of social media?• Great for removing barriers, increasing access and engagingpeople• Good way to raise awareness of collections and services• A more personal touch• Doesn’t require budget (but does take time)• Immediate3
  • Methods and channels
  • Blogging (and microblogging)5
  • Sharing content online6
  • Engaging with audiences7
  • Promotion8
  • Evaluation and monitoring is key
  • What have we learnt?