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Principles of hospitality chapter 2



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  • 1. Principles of Hospitality Chapter 2
    Travel & Tourism: Partners in Hospitality
  • 2. Hospitality
    _______________and tourism make up the world’s __________________.
    Hospitality Businesses are _____________ or
    independent from each other, but ___________
    because they have an ________________
    largest industry
    are related
    effect on each other
  • 3. Destinations and facilities can motivate people to travel.
    Tourists are traveling for pleasure.
    The tourism industry is concerned with attracting people to an area for its attractions and events.
  • 4.
  • 5.
  • 6. Destinations
    • It’s not enough for a destination to be nice, attractive….
    • 7. It has to be marketed
    • 8. Potential tourists have to find out about it
    • 9. It might be difficult to get to…
    • 10. Hawaii, Galapagos Islands
    • 11. Tourists might not know about great destinations!
  • 12.
  • 13. Marketing Destinations
    Destinations can be natural
    Example: beach, Grand Canyon, Pyramids
    They still need access such as:
    Roads, air flights, places to stay and eat
    Other destinations are constructed:
    Resorts (Disney World), major cities
    Access is needed here also
    This is known as INFRASTRUCTURE
  • 14.
  • 15. Marketing Destinations
    Without a good INFRASTRUCTURE, tourists will not want to visit.
    Governments play a role in developing and marketing destinations.
    Planning, developing, regulating
  • 16.
  • 17. Government Role in Marketing Travel
    Tourism is profitable and good for an economy
    Government agencies that promote tourism:
    Tourism offices
    Destination marketing organizations
    Convention and Visitor’s Bureaus
    Their mission is to bring information about their destination to travelers
  • 18.
  • 19. Role of Private Industry in Marketing Travel
    Tour packages
    Frequent Guest Programs
    Frequent Flyer Programs for Airline Travel
    Developing the right mix of amenities
    Do we need technology services?
    Business travelers need to stay “connected”
    Tourists might WANT to stay “connected”
    Some travelers might NOT want to be “connected”
    Defining the customer – young, old, female, families, singles….
  • 20.
  • 21. Travel IntermediariesThe “Middleman”
    It’s a challenge for a hospitality business to reach ALL potential customers
    Travel Intermediaries work to make travel EASY for travelers
    They make $ for themselves and the businesses they represent
    It’s a SERVICE for the travelers
  • 22. Types of Travel Intermediaries
    Retail Travel Agents
    Get commission (% of what they sell) from the hospitality companies
    Hotels, airlines, rental car agencies
    Travelers used to call their Travel Agent to plan and book travel
    Being replaced by on line distribution companies
    Too easy for the traveler to do it themself
  • 23.
  • 24.
  • 25. Types of Travel Intermediaries
    Tour Wholesalers:
    Designs and puts together travel arrangements
    All inclusive: airfare, hotel, restaurant, ground transportation (rental car or bus) admission to attractions
    Sell directly to travelers or to retail travel agents
    Charter operators: assemble the tour
    Tour Operator: sell the tour, include a guide
    Inbound Operators: arrange trips to people visiting the US from other countries
  • 26.
  • 27.
  • 28. Types of Travel Intermediaries
    Corporate Travel Managers:
    Work directly for a corporation, make arrangements for the employees traveling on business (NOT tourism)
    Incentive Travel:
    Put together packages and sell them to companies as rewards for their employees
    Meeting Planner:
    Makes all plans for travelers to attend an exposition or convention
  • 29.
  • 30. Why do People Travel?
    Pleasure or Leisure
  • 31. Business Travel
    Business Travelers travel to conduct business
    Little choice of destination
    Want convenience
    Travel is somewhat ELASTIC
    If economy is bad, a company will try to conduct business by phone, or telecommunications
    Competition for business travelers is fierce
    They HAVE to travel…will pay more $
    Conventions, trade shows, expositions, congress
  • 32.
  • 33.
  • 34. Leisure Travel
    Demand is very ELASTIC –
    if economy is bad, people will not travel
    More selective or picky on price – want a deal
  • 35. Leisure Travel
    Visiting friend/relative
    Opportunity for education (elderhostel, study abroad)
    Cultural attractions (museums)
    Special Events
    Health(Spas, climate)
    COMBINATIONS of the above reasons
  • 36.
  • 37. Image of a Destination
    Marketing of the Destination is important
    The Image of the Destination will attract or repel travelers
    Books, movies, television, photograph, news media, advertising all contribute to image
    Big City, Wide open Spaces, winter, Summer, even state license plates
    A traveler visiting a destination for the first time will evaluate the trip based on the image he takes with him the first time he travels there
  • 38.
  • 39. Perception of Image
    Functional Image:
    what is there to do?:
    Beach, hike, sleep, see shows, gamble, etc.
    Symbolic Image:
    what is is it like?:
    Family, teenagers, young children, singles, old people
    Is the destination “MY KIND OF PLACE?”
  • 40.
  • 41.
  • 42. Does a Destination WANT TOURISM?
    Brings economic gain….
    Direct spending:
    money the travelers spend on restaurants, hotels, souvenirs, admission to attractions, more.
    Indirect spending:
    the $ the employees have after being paid to spend on their needs (housing, food, etc.)
    All contribute to the local economy
  • 43.
  • 44. Negative Economic Costs
    Opportunity Costs:
    an economy might have to give up something to attract tourists. The $ they would have gotten from what they give up is the opportunity cost.
    Build a convention center, or improve schools?
    the local economy might not have all the goods needed for the tourists, they will have to buy them from yet another economy. The $ is NOT available for the residents….
  • 45.
  • 46. Other Negatives…
    Lives and cultures may change
    Residents might want:
    Better housing
    Different clothes, foods, etc.
    Demonstration effect
    Resentment of the tourists and their lifestyle
    Increase in crime, expenses, housing costs, food costs, discrimination (locals get low level jobs, outsiders get managerial jobs)
    Disruption and Pollution of environment
  • 47. Other Changes
    Understanding of different cultures
    Understanding of historical influences
    Preservation of ways of life
    Preservation of environment (ECOTOURISM)
    No Matter how We look at it….Tourism Industry is BIG and complicated….drives economies and makes a lot of $