the Live Web and the Like Economy
Markets are conversations. Their members communicate inlanguage that is natural, open, honest, direct, funny and oftenshoc...
six stories… six themes
crowdsource
empower
cognitive surplus
radical trust
listen
join
the partygoers• P is for People• A is for Active• S is for Supply• S is for Smart• I is for Irreverent• O is for Ownership...
the partygoers• V is for Voice• I is for I with a small i• S is for Simple• I is for Improvise• O is for Open Source• N is...
Come writers and critics Who prophesize with your pen     Keep your eyes wide The chance wont come again Then you better s...
let’s talk•   praxis@theinternationale.com•   07801 151 052•   @internationale•   facebook.com/WSAmacd
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
Paul caplan digifest
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Paul caplan digifest

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  • Speed Art school. Mental picture of this new space. Metaphor
  • 3 ages of the Internet. The Three Ages of Man Giorgione
  • With 845 million monthly users and 2.7 billion Likes and comments per day, we’re looking at those 845 million users generating 81 billion Likes and comments per month, or about 95 comments and likes per monthly user per day .
  • Wired 14.12 Chevrolet profit margin (about $10,000 Campbell-Ewald advertising agency America's best-selling SUV Chevyapprentice.com 629,000 visitors On average nine minutes on the site nearly two-thirds went on to visit Chevy.com funneled more people to the Chevy site than either Google or Yahoo did Four weeks, 30,000 entries c400 negative Sales: more than a quarter of all full-size SUVs sold, outpacing its nearest competitor, the Ford Expedition, 2 to 1. market share hit nearly 30 percent. selling in only 46 days not four months.
  • Ushahidi (Swahili for witness or testimony) Dec 2007 Kenya Ory Okollah Kenya Pundit Programmers Erik Hersman, David Kobai 3 days working website, SMS Violence in Congo, Polling Indsia and MExico, Medicine suppline in East Africa, Earthqauke Haiti Chile. Pic: Haiti earthquake: half an hour Patrick Meier tracking any available sources of information coming from the earthquake hit Haiti and submitting them to Ushahidi. 40000 independent reports were sent to the Ushahidi Haiti Project of which nearly 4000 distinct events were plotted shortcode 4636 More than 150 people's lives were saved through the system after texting details of their location. Christchurch 24 hours
  • Rob McEwan CEO Goldcorp Toronto-based mining company All data back to 1948 400 MB 55,000 Acre property 2000 Goldcorp challenge $575000 prize money Geologists, students, clonsutlants, mathematicians, Military applied maths, advanced physics, intelligents sytems, computer graphics identified 110 targets, 50% new. 80% yielded gold. 8 million ounces 2-3 years saved. $100m company - $9 billion
  • Andrew Wakefield
  • Paul caplan digifest

    1. 1. the Live Web and the Like Economy
    2. 2. Markets are conversations. Their members communicate inlanguage that is natural, open, honest, direct, funny and oftenshocking. Whether explaining or complaining, joking or serious,the human voice is unmistakably genuine. It cant be faked.Most corporations, on the other hand, only know how to talk inthe soothing, humorless monotone of the mission statement,marketing brochure, and your-call-is-important-to-us busysignal. Same old tone, same old lies. No wonder networkedmarkets have no respect for companies unable or unwilling tospeak as they do.But learning to speak in a human voice is not some trick, norwill corporations convince us they are human with lip serviceabout "listening to customers." They will only sound humanwhen they empower real human beings to speak on theirbehalf. the Cluetrain Manifesto
    3. 3. six stories… six themes
    4. 4. crowdsource
    5. 5. empower
    6. 6. cognitive surplus
    7. 7. radical trust
    8. 8. listen
    9. 9. join
    10. 10. the partygoers• P is for People• A is for Active• S is for Supply• S is for Smart• I is for Irreverent• O is for Ownership• N is for Niches
    11. 11. the partygoers• V is for Voice• I is for I with a small i• S is for Simple• I is for Improvise• O is for Open Source• N is for Narrative
    12. 12. Come writers and critics Who prophesize with your pen Keep your eyes wide The chance wont come again Then you better start swimmin Or youll sink like a stoneFor the times they are a-changin’
    13. 13. let’s talk• praxis@theinternationale.com• 07801 151 052• @internationale• facebook.com/WSAmacd
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