Passionate Web Creations' Online Marketing
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Passionate Web Creations' Online Marketing

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Overview of Passionate Web Creations' services and learning how to do online marketing yourself.

Overview of Passionate Web Creations' services and learning how to do online marketing yourself.

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Passionate Web Creations' Online Marketing Presentation Transcript

  • 1. Online Marketing
    1
  • 2. What you should know about Online Marketing
    2
  • 3. What is it?
  • 4. - People think it is how their particular brand is perceived online
    • It used to be just about engaging people online in order transact offline
    • 5. With the emergence of social media, online marketing is about engagement and two-way conversations
  • Why you should consider it
  • 6. Growth in Internet usage
  • 7. As of 2008, 1,000,000,000 internet devices
    300,000,000 active members on Facebook
    100,000,000 YouTube videos viewed per day
    7
  • 8. Growth in mobile devices
  • 9. Growing alternative for internet connectivity
    80% of Twitter usage is from mobile devices
    iPhone uses a disproportionate amount of bandwidth
    9
  • 10. Social Media has changed the landscape
  • 11. 3 out of 4 Americans use social technology
    Because 2/3 of global internet population visit social networks
    85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers
    11
  • 12. Common Mistakes
  • 13. Not understanding your target audience
    Using only one form of marketing
    Sending inconsistent messages
    13
  • 14. Key Online Marketing Strategy Elements
  • 15. SEO/SEM
    Email/Database
    Web 2.0
    15
  • 16. How can PWC help and why?
    16
  • 17. Expertise
    17
  • 18. Data
    • Database Creation and Maintenance
    • 19. E-commerce
    • 20. BBS (e.g. PHPBB)
  • Content Management Systems
  • 21. Live Chat and Streaming Video Integration
  • 22.
  • 23. Discussion Forums, Forms, Newsletters
  • 24. Social Media Mentorship
  • 25. Mobile Platform Support and Design
  • 26. Evaluation and Education
  • 27. Thank You
    www.passionateweb.ca