Online Marketing1

What you should know about Online Marketing2

What is it?

- People think it is how their particular brand is perceived onlineIt used to be just about engaging people online in order transact offline With the emergence of social media, online marketing is about engagement and two-way conversations

It used to be just about engaging people online in order transact offline

With the emergence of social media, online marketing is about engagement and two-way conversations

Why you should consider it

Growth in Internet usage

As of 2008, 1,000,000,000 internet devices300,000,000 active members on Facebook100,000,000 YouTube videos viewed per day7

Growth in mobile devices

Growing alternative for internet connectivity80% of Twitter usage is from mobile devicesiPhone uses a disproportionate amount of bandwidth9

Social Media has changed the landscape

3 out of 4 Americans use social technologyBecause 2/3 of global internet population visit social networks85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers11

Common Mistakes

Not understanding your target audienceUsing only one form of marketingSending inconsistent messages13

Key Online Marketing Strategy Elements

SEO/SEMEmail/DatabaseWeb 2.015

How can PWC help and why?16

Expertise17

DataDatabase Creation and MaintenanceE-commerceBBS (e.g. PHPBB)

Database Creation and Maintenance

E-commerce

BBS (e.g. PHPBB)

Content Management Systems

Live Chat and Streaming Video Integration

Discussion Forums, Forms, Newsletters

Social Media Mentorship

Mobile Platform Support and Design

Evaluation and Education

Thank Youwww.passionateweb.ca