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  1. 1. Alison Quigley COM 360-81 Social Interaction in a Digital Age 5 October 2008
  2. 2. What is <ul><li> is an online music service. It sets you up with a base (your profile page) and will work as a medium to find music. On the website they explain that… </li></ul><ul><ul><ul><ul><li> is a music service that learns what you love... Every track you play will tell your profile something about what you like. It can connect you to other people who like what you like - and recommend songs from their music collections and yours too. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A n d as you use, you make it better for you and everyone else. When you recommend some music to a friend, or you tag it, or you write about it - even just listening to it - you shift the song's importance on the site. It'll be recommended to different people, because you've listened to it. It'll move up our music charts and maybe more people will hear it because you thought it was good. </li></ul></ul></ul></ul>Founders Richard Jones, Martin Stiksel and Felix Miller
  3. 3. What is <ul><li>“ Type in the name of a favorite artist and, in a matter of seconds, music by that artist (and similar artists) will be streaming to your desktop and it will keep playing as long as that browser window stays open. If you take the time to register and download the application, the service will dig deeper into your musical life, hook you up with its rapidly-expanding social network and match you with other users who share your musical tastes. Every time you play a song on your computer, takes note, adding the metadata to your profile.” </li></ul><ul><ul><ul><ul><ul><li>- Time Magazine Online </li></ul></ul></ul></ul></ul>
  4. 4. How do you use <ul><li>The user will first sign up to create a account. </li></ul><ul><li>The user will then create a “library” by typing in musicians they enjoy. </li></ul><ul><li>With this, a user profile page is displayed. </li></ul>
  5. 6. How do you use… <ul><li>Now that the users account and profile has been created they can begin their Last.Fm experience…. </li></ul><ul><ul><ul><li>Users can begin at the top of the page with’s main tabs: Music, Videos, Radio, Events and Charts. There is also a search at the top of the page in which the user can do a quick search if they do not want to search throughout the website. </li></ul></ul></ul><ul><ul><ul><li>They can also visit their favorite artists pages for their pictures are displayed on the users homepage…. </li></ul></ul></ul>
  6. 7. How do you use… <ul><li>Users can also: </li></ul><ul><ul><ul><li>Join groups </li></ul></ul></ul><ul><ul><ul><li>Add other users as their friends. </li></ul></ul></ul><ul><ul><ul><li>Post a message on their friends “shout box.” This is something very similar to a “wall post” on Facebook. </li></ul></ul></ul><ul><ul><ul><li>Stream live radio. </li></ul></ul></ul><ul><ul><ul><li>Receive and send Messages. </li></ul></ul></ul><ul><ul><ul><li>Connect to their social networking websites. </li></ul></ul></ul>
  7. 9. What are the positives & negatives of <ul><li>POSITIVES: </li></ul><ul><ul><li>An excellent way to find new music… </li></ul></ul><ul><ul><li>An excellent way to listen to your favorite music for FREE… </li></ul></ul><ul><ul><li>An excellent way to find new friends/ connect with old ones… </li></ul></ul><ul><ul><li>It is hard to get bored on the websites since there is so much to do… </li></ul></ul><ul><li>NEGATIVES: </li></ul><ul><ul><li>Can be overwhelming to new users. </li></ul></ul><ul><ul><li>Creators do not give a clear explanation of what is. </li></ul></ul><ul><ul><li>Takes longer to set up/ navigate than other online music services such as Pandora and Myspace music do. </li></ul></ul>
  8. 10. Why did I chose <ul><li>Many of my friends from home use When I saw it was one of the choices I was interested to learn more. I had visited the page once before because my friends had it posted on their Facebook, but I was very confused what it was and how to use it. I decided this would be a great opportunity to learn more! </li></ul><ul><li>“ is awesome. I have used it since my freshman year roommate at Northeastern told me about it. I am psyched AQ had to learn about this for a project! Now instead of making a mix c.d. for her of new music and wait to give it to her over school breaks, I can share my music with her over!! </li></ul><ul><ul><ul><li>- Brooke Norris </li></ul></ul></ul>
  9. 11. Why should be used? <ul><li>It is the lazy man’s way to find music. Rather than searching for new artists, does the work for you by handing you a list of artists you would like. </li></ul>
  10. 12. Who should use <ul><li>EVERYONE! </li></ul><ul><ul><li>Anyone who enjoys listening and finding music via the internet. Anyone who is up with current music trends such as streaming live music and mp3 players. </li></ul></ul>Who shouldn’t use <ul><li>My Mother! </li></ul><ul><ul><li>In all seriousness this is the best way to describe the type of person who shouldn’t bother using She is not picky about what song is played next, wants to hear songs she knows/likes, doesn’t care to find new artists. She would rather put in a c.d. or listen to the radio rather then user her laptop to access music. She does not own a mp3 player. </li></ul></ul>
  11. 13. What would I change about <ul><ul><ul><li>Once I learned how to use </li></ul></ul></ul><ul><ul><ul><li>I fell in love… BUT I would change </li></ul></ul></ul><ul><ul><ul><li>the original sign up process. </li></ul></ul></ul><ul><ul><ul><li>Perhaps could require </li></ul></ul></ul><ul><ul><ul><li>users to watch a tutorial upon </li></ul></ul></ul><ul><ul><ul><li>creating an account. was </li></ul></ul></ul><ul><ul><ul><li>very confusing for me at first and I </li></ul></ul></ul><ul><ul><ul><li>am still finding new things I can do </li></ul></ul></ul><ul><ul><ul><li>with my account that I wish </li></ul></ul></ul><ul><ul><ul><li>I had known about from the start! </li></ul></ul></ul>
  12. 14. How does relate to what we are learning in class? <ul><li>Uses and Gratification Theory: a mass media theory that says people use media to accomplish specific tasks and gratify specific needs. </li></ul><ul><ul><li>Escape and Entertain : Some media allow the user to escape from reality. Other media allow the user to relax, to experience aesthetic pleasure, sexual arousal or emotional release. Some media experiences simply allow the user to fill time. </li></ul></ul><ul><ul><ul><ul><li> supplies the user with music. Music allows people to escape, experience pleasure, become sexual aroused if a special song is playing and can be an emotional release! </li></ul></ul></ul></ul>
  13. 15. Gratification Theory Cont… <ul><ul><li>Social interaction : People create personal relationships with the characters in various media. This supports social empathy and the understanding of others. Also, it can serve as the basis for conversation (cultural touchstones). Another possibility is that these substitute for real-life companionship. Finally, the media can allow people to connect with &quot;actual&quot; family, friends and society. </li></ul></ul><ul><ul><ul><ul><ul><li> allows users to invite friends to user It also allows these friends to post comments on the users homepage. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- Barbara # 4 </li></ul></ul></ul></ul></ul>
  14. 16. Online Identity… <ul><li>Users can show an online identity through their profile picture and their music interests. This also relates to the theme of creating a fake identity for a user could easily create a fake account. </li></ul><ul><li>Pseudonymity: anonymity that hides a person behind an online persona via a username—is common online. Many internet users have a number of different identities they use online, to allow them to explore different aspects of their persona, interests or hobbies. </li></ul><ul><ul><li>Psy.D. John M. Grohol - </li></ul></ul>