3. Graphic Design Elements - Lines Lines Many different types: Horizontal Vertical Diagonal and Curved
4. Graphic Design Elements - Color Color Too many to list! Can convey many different emotions and reactions. Will discuss in more detail later
5. Graphic Design Elements – Value Value The lightness or darkness of a color Ex. Gray has a high lightness of black and high darkness of white.
6. Graphic Design Elements -- Shape Shape The shape of an object Ex. Square, oval, triangular, etc.
7. Graphic Design Elements -- Texture Texture Texture can refer to the actual surface of a design, or to the visual appearance of a design. In our case, it is the visual appearance – where texture is implied through the style of design. Ex. Wood texture, diamond texture, etc.
9. Graphic Design Principles -- Movement Movement Using design elements, such as lines, shape, color, and texture to convey action on a still image
10. Graphic Design Principles -- Balance Balance Equal visual weight Symmetrical A central axis dividing the composition in the middle, horizontally or vertically, with the same design on both sides Asymmetrical Off-center or created with an odd or mismatched number of disparate elements. You are evenly distributing elements which will balance out each other.
11. Graphic Design Principles -- Emphasis Emphasis The focal point or focus of an image. Something that is singled out or made more prominent has emphasis. Use graphic design elements to create emphasis White space is negative space
12. Graphic Design Principles -- Unity Unity Ties various works of art together A measure of how elements on a page seem to fit or belong together. Proximity is the arrangement of objects in a composition. Helps determine unity.
13. Can be used to provide interest and emotional impact Color
16. Color – Tint, Tone and Shade Tint Color mixed with white Tone Color mixed with gray Shade Color mixed with black
17. Color - RGB RGB Red, Green and Blue light are added together in various ways to reproduce a broad array of colors. Used in light and digital settings
18. Color - CMYK CMYK Cyan, Magenta, Yellow and Black Used in printing and refers to the four inks
19. Color Gamut The range of colors that a system can print or display. The RGB color gamut has 16 million colors, while CMYK has substantially less.
20. The art and technique of arranging type, type design and modifying type Typography
22. Typography – Fonts Font family A group of fonts that exhibit similar characteristics Font size Younger audiences may be able to read fonts sized at 8 or 9 points. Older audiences may be able to read font sizes around 10 points or above. Font sizes above 14 points break down the continuity of the text, making text appear too gray.
23. Typography – Letter, word and line spacing Letter and character spacing adds interest and assistance for the reader Leading Amount of space between lines in a paragraph Kerning/Tracking Amount of space between all letters on a line Baseline The line upon which text is situated
24. Typography – Contrast Contast Adds interest and variety One way to create is using font families Serifs – more appropriate for print. Sans Serifs – more appropriate for digital. From FRENCH!
39. Move Tool Allows you to move a selected part of an image within a given layer.
40. Marquee Tool There are FOUR. These allow you to select portions of an object, file, or photo, or subject. Rectangular Elliptical Single Row Single Column
41. Lasso Tool There are THREE lasso tools. Lasso and Polygonal Lasso Let you draw around and select an object using curves and line segments Magnetic Lasso Lets you draw around and select an object with the drawn lines snapping to the object Lines snap based on calculations determined by color differences in the object and background
42. Magic Wand Tool Allows you to make a selection automatically based on a color, without having to physically trace the outline, by clicking in a specific area with the mouse
43. Eye Dropper Tool This allows you to match a color exactly by clicking on an area of the image and then offers information about that color
44. Patch Tool This allows you to choose a part of the image and use it as a sample for repairing (patching) another part of the image.
45. Brush Tool Allows you to select a brush, choose its characteristics, including size, shape, spacing, roundness, hardness, angle, diameter, mode, opacity, and more, and then use the brush for various types of artwork.
46. Clone Stamp Tool Lets you duplicate any area in an image and “paint” that area over any other part of the image. Use the “Alt” key and click to get the sample area
50. Text or Type Tool Used to add words to an image. With this tool selected, you can set options for font, size, color, alignment, and more. Four types: Vertical Type Tool Horizontal Type Tool
51. Line Tool Allows you to draw straight lines using the mouse. Is located with other SHAPE tools.
