Dont Spew Link Vomit: Brand the Good Stuf!
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Dont Spew Link Vomit: Brand the Good Stuf! Presentation Transcript

  • 1. DON’T SPEW LINK VOMIT: Brand the Good Stuff! #bcn09linkvomit
  • 2. DISCLAIMER! PAPYRUS = VOMIT.
  • 3. WHO WE ARE! Eric Shuff - Social Media Director, The Tennessean Alison Groves - Social Princess, Raven Internet Marketing Tools Knight Stivender - Senior Editor, Digital Development & Niche Content, The Tennessean Courtney Seiter - Community News Editor, The Tennessean
  • 4. WHAT IS LINK VOMIT? Spewing links as quick as an auto shorten URL button will work, without any thought to context, branding, or trackability of that link.
  • 5. WHAT MAKES LINKS SO CLICKABLE?
  • 6. WHAT MAKES LINKS SO CLICKABLE? What makes you click on a shortened link?
  • 7. WHAT MAKES LINKS SO CLICKABLE? What makes you click on a shortened link? Quality Content?
  • 8. WHAT MAKES LINKS SO CLICKABLE? What makes you click on a shortened link? Quality Content? Trusted source?
  • 9. HOW TO SHARE THE RIGHT LINKS (WITH THE RIGHT PEOPLE) Use click-through data to ensure you’re sharing links that your community wants to read, not what you want them to be reading.
  • 10. TWITTER VS. FACEBOOK!!
  • 11. TWITTER VS. FACEBOOK!! Twitter = geeks, newshounds, those looking for breaking news
  • 12. TWITTER VS. FACEBOOK!! Twitter = geeks, newshounds, those looking for breaking news Twitter gives us an instantaneous tool for breaking news
  • 13. TWITTER VS. FACEBOOK!
  • 14. TWITTER VS. FACEBOOK! Facebook is a more leisurely conversation (read: a high concentration of stay at home moms)
  • 15. TWITTER VS. FACEBOOK! Facebook is a more leisurely conversation (read: a high concentration of stay at home moms) More entertainment than hard news
  • 16. SO WHY BRAND YOUR LINKS?
  • 17. SO WHY BRAND YOUR LINKS? Every ounce of your content is a space to reinforce your brand
  • 18. SO WHY BRAND YOUR LINKS? Every ounce of your content is a space to reinforce your brand Perceived to be a much more trusted source
  • 19. SO WHY BRAND YOUR LINKS? Every ounce of your content is a space to reinforce your brand Perceived to be a much more trusted source Complete control over the links
  • 20. GIMMIE SOME STATS, Y’ALL!
  • 21. WHAT NOT TO DO!
  • 22. WHAT NOT TO DO! CokeURL.com - Uh, why?
  • 23. WHAT NOT TO DO! CokeURL.com - Uh, why? Use any random shortener
  • 24. WHAT NOT TO DO! CokeURL.com - Uh, why? Use any random shortener Spew any old link anywhere
  • 25. DOES YOUR BOSS GET IT?
  • 26. FIND US ONLINE! @tndotcom ERIC @ericshuff @knightstivender KNIGHT @tndotcom @courtneyseither COURTNEY @williamsonam @alisongroves ALISON @ravenalison