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DON’T SPEW LINK VOMIT:
    Brand the Good Stuff!




        #bcn09linkvomit
DISCLAIMER!
PAPYRUS = VOMIT.
WHO WE ARE!

Eric Shuff - Social Media Director, The Tennessean




        Alison Groves - Social Princess, Raven Interne...
WHAT IS LINK VOMIT?

 Spewing links as quick as an auto shorten URL button will work,
without any thought to context, bran...
WHAT MAKES LINKS SO
    CLICKABLE?
WHAT MAKES LINKS SO
    CLICKABLE?


What makes you click on a shortened link?
WHAT MAKES LINKS SO
    CLICKABLE?


What makes you click on a shortened link?

Quality Content?
WHAT MAKES LINKS SO
    CLICKABLE?


What makes you click on a shortened link?

Quality Content?

Trusted source?
HOW TO SHARE THE RIGHT LINKS
         (WITH THE RIGHT PEOPLE)

Use click-through data to ensure you’re sharing links that ...
TWITTER VS. FACEBOOK!!
TWITTER VS. FACEBOOK!!



Twitter = geeks, newshounds, those looking for
breaking news
TWITTER VS. FACEBOOK!!



Twitter = geeks, newshounds, those looking for
breaking news

Twitter gives us an instantaneous ...
TWITTER VS. FACEBOOK!
TWITTER VS. FACEBOOK!



Facebook is a more leisurely conversation (read: a
high concentration of stay at home moms)
TWITTER VS. FACEBOOK!



Facebook is a more leisurely conversation (read: a
high concentration of stay at home moms)

More...
SO WHY BRAND YOUR
      LINKS?
SO WHY BRAND YOUR
        LINKS?


Every ounce of your content is a space to reinforce
your brand
SO WHY BRAND YOUR
        LINKS?


Every ounce of your content is a space to reinforce
your brand

Perceived to be a much ...
SO WHY BRAND YOUR
        LINKS?


Every ounce of your content is a space to reinforce
your brand

Perceived to be a much ...
GIMMIE SOME STATS, Y’ALL!
WHAT NOT TO DO!
WHAT NOT TO DO!



CokeURL.com - Uh, why?
WHAT NOT TO DO!



CokeURL.com - Uh, why?

Use any random shortener
WHAT NOT TO DO!



CokeURL.com - Uh, why?

Use any random shortener

Spew any old link anywhere
DOES YOUR BOSS GET IT?
FIND US ONLINE!
             @tndotcom
      ERIC   @ericshuff

           @knightstivender
    KNIGHT
           @tndotco...
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Dont Spew Link Vomit: Brand the Good Stuf!

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Transcript of "Dont Spew Link Vomit: Brand the Good Stuf!"

  1. 1. DON’T SPEW LINK VOMIT: Brand the Good Stuff! #bcn09linkvomit
  2. 2. DISCLAIMER! PAPYRUS = VOMIT.
  3. 3. WHO WE ARE! Eric Shuff - Social Media Director, The Tennessean Alison Groves - Social Princess, Raven Internet Marketing Tools Knight Stivender - Senior Editor, Digital Development & Niche Content, The Tennessean Courtney Seiter - Community News Editor, The Tennessean
  4. 4. WHAT IS LINK VOMIT? Spewing links as quick as an auto shorten URL button will work, without any thought to context, branding, or trackability of that link.
  5. 5. WHAT MAKES LINKS SO CLICKABLE?
  6. 6. WHAT MAKES LINKS SO CLICKABLE? What makes you click on a shortened link?
  7. 7. WHAT MAKES LINKS SO CLICKABLE? What makes you click on a shortened link? Quality Content?
  8. 8. WHAT MAKES LINKS SO CLICKABLE? What makes you click on a shortened link? Quality Content? Trusted source?
  9. 9. HOW TO SHARE THE RIGHT LINKS (WITH THE RIGHT PEOPLE) Use click-through data to ensure you’re sharing links that your community wants to read, not what you want them to be reading.
  10. 10. TWITTER VS. FACEBOOK!!
  11. 11. TWITTER VS. FACEBOOK!! Twitter = geeks, newshounds, those looking for breaking news
  12. 12. TWITTER VS. FACEBOOK!! Twitter = geeks, newshounds, those looking for breaking news Twitter gives us an instantaneous tool for breaking news
  13. 13. TWITTER VS. FACEBOOK!
  14. 14. TWITTER VS. FACEBOOK! Facebook is a more leisurely conversation (read: a high concentration of stay at home moms)
  15. 15. TWITTER VS. FACEBOOK! Facebook is a more leisurely conversation (read: a high concentration of stay at home moms) More entertainment than hard news
  16. 16. SO WHY BRAND YOUR LINKS?
  17. 17. SO WHY BRAND YOUR LINKS? Every ounce of your content is a space to reinforce your brand
  18. 18. SO WHY BRAND YOUR LINKS? Every ounce of your content is a space to reinforce your brand Perceived to be a much more trusted source
  19. 19. SO WHY BRAND YOUR LINKS? Every ounce of your content is a space to reinforce your brand Perceived to be a much more trusted source Complete control over the links
  20. 20. GIMMIE SOME STATS, Y’ALL!
  21. 21. WHAT NOT TO DO!
  22. 22. WHAT NOT TO DO! CokeURL.com - Uh, why?
  23. 23. WHAT NOT TO DO! CokeURL.com - Uh, why? Use any random shortener
  24. 24. WHAT NOT TO DO! CokeURL.com - Uh, why? Use any random shortener Spew any old link anywhere
  25. 25. DOES YOUR BOSS GET IT?
  26. 26. FIND US ONLINE! @tndotcom ERIC @ericshuff @knightstivender KNIGHT @tndotcom @courtneyseither COURTNEY @williamsonam @alisongroves ALISON @ravenalison
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