Dont Spew Link Vomit: Brand the Good Stuf!

DON’T SPEW LINK VOMIT: Brand the Good Stuff! #bcn09linkvomit

DISCLAIMER! PAPYRUS = VOMIT.

WHO WE ARE! Eric Shuff - Social Media Director, The Tennessean Alison Groves - Social Princess, Raven Internet Marketing Tools Knight Stivender - Senior Editor, Digital Development & Niche Content, The Tennessean Courtney Seiter - Community News Editor, The Tennessean

WHAT IS LINK VOMIT? Spewing links as quick as an auto shorten URL button will work, without any thought to context, branding, or trackability of that link.

WHAT MAKES LINKS SO CLICKABLE?

WHAT MAKES LINKS SO CLICKABLE? What makes you click on a shortened link?

WHAT MAKES LINKS SO CLICKABLE? What makes you click on a shortened link? Quality Content?

WHAT MAKES LINKS SO CLICKABLE? What makes you click on a shortened link? Quality Content? Trusted source?

HOW TO SHARE THE RIGHT LINKS (WITH THE RIGHT PEOPLE) Use click-through data to ensure you’re sharing links that your community wants to read, not what you want them to be reading.

TWITTER VS. FACEBOOK!!

TWITTER VS. FACEBOOK!! Twitter = geeks, newshounds, those looking for breaking news

TWITTER VS. FACEBOOK!! Twitter = geeks, newshounds, those looking for breaking news Twitter gives us an instantaneous tool for breaking news

TWITTER VS. FACEBOOK!

TWITTER VS. FACEBOOK! Facebook is a more leisurely conversation (read: a high concentration of stay at home moms)

TWITTER VS. FACEBOOK! Facebook is a more leisurely conversation (read: a high concentration of stay at home moms) More entertainment than hard news

SO WHY BRAND YOUR LINKS?

SO WHY BRAND YOUR LINKS? Every ounce of your content is a space to reinforce your brand

SO WHY BRAND YOUR LINKS? Every ounce of your content is a space to reinforce your brand Perceived to be a much more trusted source

SO WHY BRAND YOUR LINKS? Every ounce of your content is a space to reinforce your brand Perceived to be a much more trusted source Complete control over the links

GIMMIE SOME STATS, Y’ALL!

WHAT NOT TO DO!

WHAT NOT TO DO! CokeURL.com - Uh, why?

WHAT NOT TO DO! CokeURL.com - Uh, why? Use any random shortener

WHAT NOT TO DO! CokeURL.com - Uh, why? Use any random shortener Spew any old link anywhere

DOES YOUR BOSS GET IT?

FIND US ONLINE! @tndotcom ERIC @ericshuff @knightstivender KNIGHT @tndotcom @courtneyseither COURTNEY @williamsonam @alisongroves ALISON @ravenalison

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Dont Spew Link Vomit: Brand the Good Stuf!

by Alison Groves on Oct 19, 2009

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Dont Spew Link Vomit: Brand the Good Stuf! — Presentation Transcript