Liveblogging at the Liverpool Daily Post

Going live with the Why we liveblogged a day in the life of a newspaper

The Aim
To trial some new and varied ways of engaging with readers
To increase interactivity between the newsroom and our audience
To experiment with some new technology
To give everyone on the LDP the chance to get involved
And…

... because we could!!

The Practicalities
Convince Editor why wild idea should become reality
Create liveblog with free software – LDP used coveritlive.com ( www.scribblelive.com or backnoise.com are alternatives)
Ensure clear internal communication
Tell the world – several times!

Crowdsourcing
Interaction takes various forms - our liveblog allowed us to run polls throughout the day.
One poll on bottled water helped us plan a new campaign
This poll shows what people thought of the liveblog.

Views and news

Plan B in action

What we learned
Interaction and engagement – and entertainment – boosts audiences (1,500 people on liveblog section through the day)
Some posts develop may threads of their own without LDP involvement
Liveblogging is exciting; immediate communication and reaction engages staff

What we learned (cont)
Online users expect to interact and share their opinions, questions and experience
How you tell the story is vital; text and photos are just the start
Liveblogging takes time and effort but a busy blog means readers will stay for more

Final thoughts
Prepare… but don’t plan too rigidly
Something(s) will go wrong: Technology + newsroom = meltdown
Don’t censor unless it’s essential
Give all staff the opportunity…but don’t force them to take part
Live-blogging is addictive for everyone involved!

(Some) Industry Views

http://markmedia.blogs.com	18
http://joannageary.wordpress.com	9
http://eaonpritchard.blogspot.com	3
http://feeds.feedburner.com	1
http://www.slideshare.net	1

Liveblogging at the Liverpool Daily Post

by Alison Gow on Jun 14, 2008

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Liveblogging at the Liverpool Daily Post — Presentation Transcript