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Lifecycle of a News Story

Lifecycle of a News Story



A consideration of how Web 2.0 allows journalists greater scope to tell stories, and engage readers.

A consideration of how Web 2.0 allows journalists greater scope to tell stories, and engage readers.



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    Lifecycle of a News Story Lifecycle of a News Story Presentation Transcript

    • Lifecycle of a news story How using web 2.0 tools is changing the way journalists source, research, present and share news by Alison Gow
    • Sourcing article Web 1.0
      • Reporter gets potential story via:
      • Phone call or meeting with contact
      • Letter to the editor
      • Email
      • Comment on the newspaper's web forum
      • Item in a publication or website
      • Video on YouTube
      • Punter walks into office and asks to speak to a journalist
    • Sourcing article Web 2.0
      • Reporter gets potential story via Web 1.0 and:
      • Link posted on a social network
      • RSS feed of news and message board posts
      • Status update or link on a micro-blog
      • Twitter search
      • Search of blog post
      • Comment on the reporter's blog
      • Online forums
    • Sourcing article Web 2.0
      • Email/post/link via reporter/newspaper's MySpace or Facebook page
      • Podcast
      • Online searches
      • Threaded video debate
      • An incident live-streamed onto a website
    • Reporter researches Web 1.0 story
      • Phones/meet contacts to verify information
      • Searches internet for background/experts
      • Finds expert and emails questions.... includes response in written article
      • Sets up photo opportunity with picture desk
      • Writes article and sends to newsdesk
    • Reporter researches Web 2.0 story
      • All of the Web 1.0 ways plus:
      • Crowdsources idea using social networks
      • Uses blog searches and blog translators to find posts and experts worldwide
      • Uses own blog to post developing story and ask for input and suggestions from readers
      • Sets up online survey and poll (promoted via linking from own blog, Facebook page and online forums)‏
    • Reporter researches Web 2.0 story
      • Posts links and questions on specialist message boards
      • Searches social boomarking tools for related issues
      • Uses video discussion site to seek views
      • Records telephone/Skype interview for podcast
      • Collates findings and discusses package with print and digital news editors
      • Films video reporter
      • Begins writing detailed analytical article for print production illustrated with quality images some found by picture desk using photo-sharing Creative Commons pool
    • Presenting the story Web 1.0
      • Newsdesk checks copy, adds com-on for readers to send their views via email or letter to the editor or via the online forum
      • Copy sent to subs for layout on page
      • Content and photo uploaded onto website following morning after publication of print product
    • Presenting the story Web 2.0
      • Copy checked by newsdesk for content style and reporters email phone number blog url keywords for tagging and postcode for geo-tagging along with relevant links
      • Sent to subs for layout on page, multimedia package uploaded to website..
    • The multimedia package
      • Link placed to story in newspapers forum
      • Downloadable podcast
      • Image slideshow with reporters voiceover
      • Video report embedded in online article
      • Article leads the morning and midday news bulletins on newspaper website
      • Video report uploaded to newspaper's channel
    • Leveraging Web 2.0
      • Images uploaded to newspaper's Flickr site
      • Readers' q&a with expert in online liveblog hosted by newspaper
      • Googlemap offering locator plus internal and external links to associated issues
      • Words links video and images combined in Dipity timeline and embedded on website
      • Meanwhile...
      • Reporter blogs on story outcome and links to associated articles and external blog posts
    • Sharing the story Web 1.0
      • Newspaper sold on streets for around 12 hours
      • Shovelware story and images on website's main page until overtaken by more news
      • Readers may find it using search facility
      • Radio may pick up story and report (without crediting source)‏
      • Forum members debate issue briefly
      • Readers discuss story with family, friends or colleagues
    • Sharing the story Web 2.0
      • Newspaper sold on street for a day
      • Online news story seo-d for heigh visibility searches
      • Story and links seeded on appropriate website front page with links
      • Headline and link to content promoted via twitter feed
      • RSS subscribers sent article and lnks to associated content
      • Article included one-mail newsletter to subscribers, with link back to website
    • Leveraging Web 2.0 for sharing
      • Video report on website, youtube and embedded on Facebook page and reporter's in-house blog
      • Content again features in following day newspaper – in web blurb of top 5 most read stories
      • Forum moderator encourages comments and promotes topic
      • Content highlighted on social bookmarking sites
      • Included in news widget feed for reporters to add to their own web page/blog
    • The readers may
      • Share the article by emailing links to contacts
      • Post their views on external message boards and link background
      • Blog about the article and link
      • Tweet and link
      • Save it to their own social bookmarks or digg it
      • Join the newspaper's flickr group, Facebook page
      • Forward e-newsletters
      • Add the news widget
    • Just talk about it
    • What next? Web 1.0
      • Forum comments might be reverse published in paper via a from our forums column
      • A reader might ring in with a follow-up tip email write or post on the online forum
    • What next? Web 2.0
      • Reporter monitors
      • Blog traffic for activity and routes
      • Uses online search tools (for alerts, messageboards, tweets and blog posts) to see who, where and how the article is being discussed
      • Comments and reactions arrive via reporter's blog, forums, messageboards, social networks, youtube ratings, Twitter... to name but a few
    • And then...
      • Reporter gets several potential new lines of investigation and can begin using online tools again to research these emerging stories