Lifecycle of a News Story
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Lifecycle of a News Story

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A consideration of how Web 2.0 allows journalists greater scope to tell stories, and engage readers.

A consideration of how Web 2.0 allows journalists greater scope to tell stories, and engage readers.

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Lifecycle of a News Story Lifecycle of a News Story Presentation Transcript

  • Lifecycle of a news story How using web 2.0 tools is changing the way journalists source, research, present and share news by Alison Gow
  • Sourcing article Web 1.0
    • Reporter gets potential story via:
    • Phone call or meeting with contact
    • Letter to the editor
    • Email
    • Comment on the newspaper's web forum
    • Item in a publication or website
    • Video on YouTube
    • Punter walks into office and asks to speak to a journalist
  • Sourcing article Web 2.0
    • Reporter gets potential story via Web 1.0 and:
    • Link posted on a social network
    • RSS feed of news and message board posts
    • Status update or link on a micro-blog
    • Twitter search
    • Search of blog post
    • Comment on the reporter's blog
    • Online forums
    View slide
  •   View slide
  • Sourcing article Web 2.0
    • Email/post/link via reporter/newspaper's MySpace or Facebook page
    • Podcast
    • Online searches
    • Threaded video debate
    • An incident live-streamed onto a website
  • Reporter researches Web 1.0 story
    • Phones/meet contacts to verify information
    • Searches internet for background/experts
    • Finds expert and emails questions.... includes response in written article
    • Sets up photo opportunity with picture desk
    • Writes article and sends to newsdesk
  • Reporter researches Web 2.0 story
    • All of the Web 1.0 ways plus:
    • Crowdsources idea using social networks
    • Uses blog searches and blog translators to find posts and experts worldwide
    • Uses own blog to post developing story and ask for input and suggestions from readers
    • Sets up online survey and poll (promoted via linking from own blog, Facebook page and online forums)‏
  •  
  • Reporter researches Web 2.0 story
    • Posts links and questions on specialist message boards
    • Searches social boomarking tools for related issues
    • Uses video discussion site to seek views
  •  
    • Records telephone/Skype interview for podcast
    • Collates findings and discusses package with print and digital news editors
    • Films video reporter
  •  
    • Begins writing detailed analytical article for print production illustrated with quality images some found by picture desk using photo-sharing Creative Commons pool
  • Presenting the story Web 1.0
    • Newsdesk checks copy, adds com-on for readers to send their views via email or letter to the editor or via the online forum
    • Copy sent to subs for layout on page
    • Content and photo uploaded onto website following morning after publication of print product
  • Presenting the story Web 2.0
    • Copy checked by newsdesk for content style and reporters email phone number blog url keywords for tagging and postcode for geo-tagging along with relevant links
    • Sent to subs for layout on page, multimedia package uploaded to website..
  • The multimedia package
    • Link placed to story in newspapers forum
    • Downloadable podcast
    • Image slideshow with reporters voiceover
    • Video report embedded in online article
    • Article leads the morning and midday news bulletins on newspaper website
    • Video report uploaded to newspaper's channel
  • Leveraging Web 2.0
    • Images uploaded to newspaper's Flickr site
    • Readers' q&a with expert in online liveblog hosted by newspaper
    • Googlemap offering locator plus internal and external links to associated issues
    • Words links video and images combined in Dipity timeline and embedded on website
    • Meanwhile...
    • Reporter blogs on story outcome and links to associated articles and external blog posts
  • Sharing the story Web 1.0
    • Newspaper sold on streets for around 12 hours
    • Shovelware story and images on website's main page until overtaken by more news
    • Readers may find it using search facility
    • Radio may pick up story and report (without crediting source)‏
    • Forum members debate issue briefly
    • Readers discuss story with family, friends or colleagues
  • Sharing the story Web 2.0
    • Newspaper sold on street for a day
    • Online news story seo-d for heigh visibility searches
    • Story and links seeded on appropriate website front page with links
    • Headline and link to content promoted via twitter feed
    • RSS subscribers sent article and lnks to associated content
    • Article included one-mail newsletter to subscribers, with link back to website
  • Leveraging Web 2.0 for sharing
    • Video report on website, youtube and embedded on Facebook page and reporter's in-house blog
    • Content again features in following day newspaper – in web blurb of top 5 most read stories
    • Forum moderator encourages comments and promotes topic
    • Content highlighted on social bookmarking sites
    • Included in news widget feed for reporters to add to their own web page/blog
  • The readers may
    • Share the article by emailing links to contacts
    • Post their views on external message boards and link background
    • Blog about the article and link
    • Tweet and link
    • Save it to their own social bookmarks or digg it
    • Join the newspaper's flickr group, Facebook page
    • Forward e-newsletters
    • Add the news widget
  •  
  • Just talk about it
  • What next? Web 1.0
    • Forum comments might be reverse published in paper via a from our forums column
    • A reader might ring in with a follow-up tip email write or post on the online forum
  • What next? Web 2.0
    • Reporter monitors
    • Blog traffic for activity and routes
    • Uses online search tools (for alerts, messageboards, tweets and blog posts) to see who, where and how the article is being discussed
    • Comments and reactions arrive via reporter's blog, forums, messageboards, social networks, youtube ratings, Twitter... to name but a few
  • And then...
    • Reporter gets several potential new lines of investigation and can begin using online tools again to research these emerging stories