Using Social Networks to Network

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Using Social Networks to Network

  1. 1. USING SOCIAL NETWORKS TO NETWORK ONLINE<br />What to Post, and What NOT to Post, When You’re Looking for a Job<br />Alison Driscoll<br />
  2. 2. We know what old-school networking is…<br />
  3. 3. …but what is SocialNetworking?<br /><ul><li> A collection of sites based on user participation and user generated content (UGC) that allow discussion and distribution of said content.
  4. 4. Online technologies and practices that people use to share opinions, </li></ul>insights, experiences and perspectives with each other.<br />
  5. 5. WHAT IS SOCIAL MEDIA?<br />
  6. 6.
  7. 7. Facebook Profiles<br />Vanity URLs now open to everyone:<br />http://www.facebook.com/vspink<br />
  8. 8. Facebook Applications<br />Use applications to promote external content and drive to site.<br /> - Static FBML<br /> - Profile Box<br /> - Posted Items Pro<br /> - Facebook Flash<br /> - Extended Info<br /> - Blog RSS Reader<br /> - Custom Applications<br /> - Involver<br /> - Notes<br /> - Links<br />
  9. 9. Facebook Optimization<br />Utilize SEO (Search Engine Optimization) principles to rank in both Facebook search and organic (Google) listings. <br />
  10. 10. Facebook Cross-Promotion & Links<br />Network on a more personal level; friend fans as well as industry and social media people. Utilize other sites to build your Facebook network.<br />
  11. 11. Facebook Content<br />Think of Facebook as a cross between a portfolio, a cover letter, a résumé and a letter of recommendation.<br />
  12. 12. Facebook Privacy Settings<br />
  13. 13. Facebook Friend List Segmentation<br /><ul><li> Everyone (Public Profile)
  14. 14. “Real” Friends
  15. 15. Online Buddies
  16. 16. Networking Contacts
  17. 17. Coworkers
  18. 18. Family</li></li></ul><li>
  19. 19. Twitter Following<br />Find relevant people to follow using Twitter lists and directories:<br /> - We Follow<br />-Listorious<br /> - Tracking Twitter<br /> - Twitalyzer<br /> - Follower Wonk<br />- List Atlas<br /> -TweepSearch<br />
  20. 20. Twitter Cross-Promotion & Links<br />Link your Twitter stream to other social media sites; consider it the new RSS.<br />
  21. 21. Twitter Content<br />Interact, don’t just broadcast. Tweet about yourself, as well as industry-related or interesting articles. Reply and engage with people; ReTweet cool information.<br />
  22. 22. Twitter Monitoring<br />Monitor the conversation around your name and related keywords or terms. <br /> - Tweetdeck<br /> - Seesmic<br /> - Search.Twitter.com<br />
  23. 23.
  24. 24. LinkedIn<br />Link to all other profiles and sites; include lots of information and anticipate questions people would ask when researching you professionally.<br />
  25. 25. LinkedIn<br />Join relevant interest and industry Groups; sign up for weekly digests and submit links to articles and original content or questions.<br />
  26. 26. LinkedIn<br />Establish social proof: get and give recommendations, and try to connect with as many people as possible (that you really know). Giving recommendations encourages reciprocity and provides another way to connect; having recommendations is like public voting for your skills.<br />
  27. 27.
  28. 28. Search Engine Optimization<br />Start a website and/or blog. Include links to profiles and lots of crawlable, searchable content in text, not images.<br /> - Wordpress<br /> - Blogger<br /> - Typepad<br />
  29. 29. Content & Keyword Optimization<br />Résumé<br />- is in text box, not an image or PDF<br />Portfolio<br />- includes text-based explanation of work<br />Media<br />- tagged and summarized in keyword-rich paragraph<br />
  30. 30. Reputation Management<br />Set up a Google alert for your name.<br /> - Indulge in periodic “ego surfing”<br />Secure your name URL.<br /> - Think about possible misspellings<br />Sign up for accounts at social media sites.<br /> - Choose usernames and URLs carefully<br />
  31. 31. About Me<br />Blog<br /> AlisonDriscoll.com<br />Facebook Profile<br /> Facebook.com/alisond<br />Twitter<br /> @alisond<br />LinkedIn<br /> LinkedIn.com/in/AlisonDriscoll<br />Email<br /> Driscoll.Alison@gmail.com<br />

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