DEVELOPING AND DISTRIBUTING CONTENT USING SOCIAL MEDIA How Social Networks Can Help Fuel Your Content Strategy Alison Driscoll

What is Social Media? Internet based tools for the creation, distribution and discussion of content by individuals. A collection of sites that are based on user participation and user generated content (UGC). Online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other.

Internet based tools for the creation, distribution and discussion of content by individuals.

A collection of sites that are based on user participation and user generated content (UGC).

Online technologies and practices that people use to share opinions,

insights, experiences and perspectives with each other.

WHAT IS SOCIAL MEDIA?

Facebook Pages Vanity URLs now open to everyone: http://www.facebook.com/ vspink 99% of online retailers plan to have a Facebook Page.

Vanity URLs now open to everyone: http://www.facebook.com/ vspink

99% of online retailers plan to have a Facebook Page.

Facebook Applications Use applications to promote external content and drive to site. - Static FBML - Profile Box - Posted Items Pro - Facebook Flash - Extended Info - Blog RSS Reader - Custom Applications - Involver - Notes

Exclusive Facebook Content Create and promote samples, freebies, contests and trials early or exclusively to Facebook fans. - Sprout Publisher - AppBank - Static FBML - Custom Applications

Facebook Search Utilize SEO principles to rank in internal Facebook search, expanded Facebook web search and traditional organic listings. Cross-promote and make content accessible through multiple channels.

Utilize SEO principles to rank in internal Facebook search, expanded Facebook web search and traditional organic listings.

Cross-promote and make content accessible through multiple channels.

Follow (and Get Followed) On Twitter Find relevant people using Twitter directories: - We Follow - Twellow - Suggested Users - Tracking Twitter - Twitalyzer - Social Brand Index - Twitter Lists

Crowdsource Content on Twitter Interact, don’t just broadcast. Use Twitter to check the pulse of your target market and Tweet about your brand, as well as industry-related or interesting articles. Reply and engage with people; ReTweet cool information. Create content around Twitter conversations and trending topics.

Interact, don’t just broadcast.

Use Twitter to check the pulse of your target market and Tweet about your brand, as well as industry-related or interesting articles.

Reply and engage with people; ReTweet cool information.

Create content around Twitter conversations and trending topics.

Exclusive Twitter Content Develop Twitter-based promotions or add a Twitter component to ongoing marketing activities. Use follower feedback for future content ideas.

Develop Twitter-based promotions or add a Twitter component to ongoing marketing activities.

Use follower feedback for future content ideas.

MySpace Well-suited for uploading media; seen as a social network more for musicians than average users or brands.

MySpace Good platform and support for audio and video; much younger user base.

About Me Blog AlisonDriscoll.com Facebook Profile Facebook.com/alisond Twitter @alisond LinkedIn LinkedIn.com/in/AlisonDriscoll Email [email_address]