DEVELOPING AND DISTRIBUTING CONTENT USING SOCIAL MEDIA How Social Networks Can Help Fuel Your Content Strategy Alison Dris...
What is Social Media? <ul><li>Internet based tools for the creation, distribution and discussion of content by individuals...
WHAT IS SOCIAL MEDIA?
 
Facebook Pages <ul><li>Vanity URLs now open to everyone: http://www.facebook.com/ vspink </li></ul><ul><li>99%  of online ...
Facebook Applications Use applications to promote external content and drive to site. - Static FBML - Profile Box - Posted...
Exclusive Facebook Content  Create and promote samples, freebies, contests and trials early or exclusively to Facebook fan...
Facebook Search <ul><li>Utilize SEO principles to rank in internal Facebook search, expanded Facebook web search and tradi...
 
Follow (and Get Followed) On Twitter  Find relevant people using Twitter directories: -   We Follow - Twellow - Suggested ...
Crowdsource Content on Twitter <ul><li>Interact, don’t just broadcast.  </li></ul><ul><li>Use Twitter to check the pulse o...
Exclusive Twitter Content <ul><li>Develop Twitter-based promotions or add a Twitter component to ongoing marketing activit...
 
MySpace Well-suited for uploading media; seen as a social network more for musicians than average users or brands.
MySpace Good platform and support for audio and video; much younger user base.
About Me Blog AlisonDriscoll.com Facebook Profile Facebook.com/alisond Twitter @alisond LinkedIn LinkedIn.com/in/AlisonDri...
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Developing and Distributing Content Using Social Media

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Creating and maintaining a robust content strategy is a must for high-ranking and converting sites, but it can be hard to keep updating and publishing new content. Social media can be used to help inspire new content, as well as distribute existing content to new markets.

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Developing and Distributing Content Using Social Media

  1. 1. DEVELOPING AND DISTRIBUTING CONTENT USING SOCIAL MEDIA How Social Networks Can Help Fuel Your Content Strategy Alison Driscoll
  2. 2. What is Social Media? <ul><li>Internet based tools for the creation, distribution and discussion of content by individuals. </li></ul><ul><li>A collection of sites that are based on user participation and user generated content (UGC). </li></ul><ul><li>Online technologies and practices that people use to share opinions, </li></ul><ul><li>insights, experiences and perspectives with each other. </li></ul>
  3. 3. WHAT IS SOCIAL MEDIA?
  4. 5. Facebook Pages <ul><li>Vanity URLs now open to everyone: http://www.facebook.com/ vspink </li></ul><ul><li>99% of online retailers plan to have a Facebook Page. </li></ul>
  5. 6. Facebook Applications Use applications to promote external content and drive to site. - Static FBML - Profile Box - Posted Items Pro - Facebook Flash - Extended Info - Blog RSS Reader - Custom Applications - Involver - Notes
  6. 7. Exclusive Facebook Content Create and promote samples, freebies, contests and trials early or exclusively to Facebook fans. - Sprout Publisher - AppBank - Static FBML - Custom Applications
  7. 8. Facebook Search <ul><li>Utilize SEO principles to rank in internal Facebook search, expanded Facebook web search and traditional organic listings. </li></ul><ul><li>Cross-promote and make content accessible through multiple channels. </li></ul>
  8. 10. Follow (and Get Followed) On Twitter Find relevant people using Twitter directories: - We Follow - Twellow - Suggested Users - Tracking Twitter - Twitalyzer - Social Brand Index - Twitter Lists
  9. 11. Crowdsource Content on Twitter <ul><li>Interact, don’t just broadcast. </li></ul><ul><li>Use Twitter to check the pulse of your target market and Tweet about your brand, as well as industry-related or interesting articles. </li></ul><ul><li>Reply and engage with people; ReTweet cool information. </li></ul><ul><li>Create content around Twitter conversations and trending topics. </li></ul>
  10. 12. Exclusive Twitter Content <ul><li>Develop Twitter-based promotions or add a Twitter component to ongoing marketing activities. </li></ul><ul><li>Use follower feedback for future content ideas. </li></ul>
  11. 14. MySpace Well-suited for uploading media; seen as a social network more for musicians than average users or brands.
  12. 15. MySpace Good platform and support for audio and video; much younger user base.
  13. 16. About Me Blog AlisonDriscoll.com Facebook Profile Facebook.com/alisond Twitter @alisond LinkedIn LinkedIn.com/in/AlisonDriscoll Email [email_address]

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