Top 10 Facebook Marketing Tips

Top Facebook Marketing Tips 10 10 Facebook TipsFor Building Brand Marketing and Engaging Content Alison Zarrella @alison

There are over 800 millionactive Facebook users around the world.AlisonZarrella.com

Give ‘Em What They WantAlisonZarrella.com

Make It Exclusive AlisonZarrella.com

Crowdsource Your Content AlisonZarrella.com

Facebook EdgeRank uses fan interaction to calculate a page’s engagement level.AlisonZarrella.com

Focus on EngagementAlisonZarrella.com

Make Sure They "Like” You AlisonZarrella.com

Create Content for Comments AlisonZarrella.com

More than 2 billion Facebook posts are liked and commented on every day.AlisonZarrella.com

Pick a PatternAlisonZarrella.com

Brand Your Updates AlisonZarrella.com

Be Predictable AlisonZarrella.com

61% of Facebook users who“like” a page say they are more likely to buy from the brand.AlisonZarrella.com

Don’t Push, PersuadeAlisonZarrella.com

Forget the Hard Sell AlisonZarrella.com

Stay Subtle With Links AlisonZarrella.com

The average Facebook user is connected to 80 pages, groups and events.AlisonZarrella.com

Don’t Dilute Your Brand AlisonZarrella.com

Stick to a Single Page AlisonZarrella.com

Keep Spinoffs Simple AlisonZarrella.com

Every month, more than 500million people use an app on Facebook or experienceFacebook on other websites.AlisonZarrella.com

Keep Your Options Open AlisonZarrella.com

Cross-Promote Content AlisonZarrella.com

Automate Some Stuff AlisonZarrella.com

On average, over 250 million photos are uploaded toFacebook every single day.AlisonZarrella.com

Keep It LightAlisonZarrella.com

Go With the Flow AlisonZarrella.com

Remember to Have FunAlisonZarrella.com

There are over 900 million objects for users to interact with on Facebook, including pages, groups and events.AlisonZarrella.com

Forget FakersAlisonZarrella.com

Keep Your Cool With Copycats AlisonZarrella.com

Remember, Imitation is Flattery AlisonZarrella.com

The average Facebook userhas 130 friends. Power users often have 1,000 or more.AlisonZarrella.com

Watch YourselfAlisonZarrella.com

Don’t Police Your Page AlisonZarrella.com

Use Common SenseAlisonZarrella.com

Look for InspirationAlisonZarrella.com

Ignore The Competition AlisonZarrella.com

Watch Brands You Admire AlisonZarrella.com

Remember…• Give ‘em what they want by crowdsourcing content and listening to feedback.• Focus on engagement: make sure they like you and aim for more post comments.• Pick a pattern and create predictable themes to brand your content.• Don’t push, persuade fans. A hard sell doesn’t work; you need interesting posts.• Don’t dilute your brand or waste time with multiple Pages. Create a cohesive brand.• Keep your options open and don’t forget other sites. Cross-promote your content.• Keep it light when it comes to your brand, and have some fun.• Forget fakers and remember, imitation is flattery. Don’t worry about community pages.• Watch yourself but don’t police your Page. Create guidelines and stick to them.• Look for inspiration in unexpected places. Watch brands you admire for good ideas. AlisonZarrella.com

Let’s TalkBlog AlisonZarrella.comFacebook Facebook.com/AlisonZarrellaTwitter @AlisonLinkedIn LinkedIn.com/in/AlisonZarrellaEmail Alison@AlisonZarrella.com AlisonZarrella.com

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Top 10 Facebook Marketing Tips

by Alison Zarrella on Nov 04, 2011

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