Top 10 Facebook Marketing Tips

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Learn tried and true Facebook marketing tips from some of the best Facebook pages around.

Learn tried and true Facebook marketing tips from some of the best Facebook pages around.

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  • 1. Top Facebook Marketing Tips 10 10 Facebook TipsFor Building Brand Marketing and Engaging Content Alison Zarrella @alison
  • 2. There are over 800 millionactive Facebook users around the world.AlisonZarrella.com
  • 3. Give ‘Em What They WantAlisonZarrella.com
  • 4. Make It Exclusive AlisonZarrella.com
  • 5. Crowdsource Your Content AlisonZarrella.com
  • 6. Facebook EdgeRank uses fan interaction to calculate a page’s engagement level.AlisonZarrella.com
  • 7. Focus on EngagementAlisonZarrella.com
  • 8. Make Sure They "Like” You AlisonZarrella.com
  • 9. Create Content for Comments AlisonZarrella.com
  • 10. More than 2 billion Facebook posts are liked and commented on every day.AlisonZarrella.com
  • 11. Pick a PatternAlisonZarrella.com
  • 12. Brand Your Updates AlisonZarrella.com
  • 13. Be Predictable AlisonZarrella.com
  • 14. 61% of Facebook users who“like” a page say they are more likely to buy from the brand.AlisonZarrella.com
  • 15. Don’t Push, PersuadeAlisonZarrella.com
  • 16. Forget the Hard Sell AlisonZarrella.com
  • 17. Stay Subtle With Links AlisonZarrella.com
  • 18. The average Facebook user is connected to 80 pages, groups and events.AlisonZarrella.com
  • 19. Don’t Dilute Your Brand AlisonZarrella.com
  • 20. Stick to a Single Page AlisonZarrella.com
  • 21. Keep Spinoffs Simple AlisonZarrella.com
  • 22. Every month, more than 500million people use an app on Facebook or experienceFacebook on other websites.AlisonZarrella.com
  • 23. Keep Your Options Open AlisonZarrella.com
  • 24. Cross-Promote Content AlisonZarrella.com
  • 25. Automate Some Stuff AlisonZarrella.com
  • 26. On average, over 250 million photos are uploaded toFacebook every single day.AlisonZarrella.com
  • 27. Keep It LightAlisonZarrella.com
  • 28. Go With the Flow AlisonZarrella.com
  • 29. Remember to Have FunAlisonZarrella.com
  • 30. There are over 900 million objects for users to interact with on Facebook, including pages, groups and events.AlisonZarrella.com
  • 31. Forget FakersAlisonZarrella.com
  • 32. Keep Your Cool With Copycats AlisonZarrella.com
  • 33. Remember, Imitation is Flattery AlisonZarrella.com
  • 34. The average Facebook userhas 130 friends. Power users often have 1,000 or more.AlisonZarrella.com
  • 35. Watch YourselfAlisonZarrella.com
  • 36. Don’t Police Your Page AlisonZarrella.com
  • 37. Use Common SenseAlisonZarrella.com
  • 38. Look for InspirationAlisonZarrella.com
  • 39. Ignore The Competition AlisonZarrella.com
  • 40. Watch Brands You Admire AlisonZarrella.com
  • 41. Remember…• Give ‘em what they want by crowdsourcing content and listening to feedback.• Focus on engagement: make sure they like you and aim for more post comments.• Pick a pattern and create predictable themes to brand your content.• Don’t push, persuade fans. A hard sell doesn’t work; you need interesting posts.• Don’t dilute your brand or waste time with multiple Pages. Create a cohesive brand.• Keep your options open and don’t forget other sites. Cross-promote your content.• Keep it light when it comes to your brand, and have some fun.• Forget fakers and remember, imitation is flattery. Don’t worry about community pages.• Watch yourself but don’t police your Page. Create guidelines and stick to them.• Look for inspiration in unexpected places. Watch brands you admire for good ideas. AlisonZarrella.com
  • 42. Let’s TalkBlog AlisonZarrella.comFacebook Facebook.com/AlisonZarrellaTwitter @AlisonLinkedIn LinkedIn.com/in/AlisonZarrellaEmail Alison@AlisonZarrella.com AlisonZarrella.com