BRIDGING THE GAP
BETWEEN YOUR
PERSONAL AND
PROFESSIONAL BRAND
Using Social Media to Promote Yourself Online

What is Social Media?
• Internet based tools for the creation, distribution and discussion of content
by individuals.
• A collection of sites that are based on user participation and user
generated content (UGC).
• Online technologies and practices that people use to share opinions,
insights, experiences and perspectives with each other.

WHAT IS SOCIAL MEDIA?

Facebook Pages
Vanity URLs now open to everyone:
http://www.facebook.com/vspink

Facebook Pages
HTML and FBML applications
- Static FBML
- Profile Box
- Posted Items Pro
- Facebook Flash
- My Stuff
- Extended Info
- iLike

Facebook Pages
Create and promote exclusive content just
for Facebook fans.

Facebook Pages
Utilize SEO (Search Engine
Optimization) principles to rank in
both Facebook search and organic
(Google) listings.

Facebook Profiles
Use personal profile to connect with people and drive to or
promote Page:
- Friend with unique message and links
- Suggest friends fan the Page
- Join similar Groups and connect with members
- Post on like-minded Page and Group walls
- Send updates to existing fans asking to add friends

Facebook Profiles
Network on a more personal level; friend fans as well
as industry and social media people. Utilize other
sites to build your Facebook network.

Facebook Profiles
Think of Facebook as a cross between a portfolio, a
cover letter, a résumé and a letter of
recommendation.

Twitter
Find relevant people to follow using Twitter
directories:
- We Follow
- Twellow
- Suggested Users
- Tracking Twitter
- Twitalyzer
- Social Brand Index

Twitter
Link your Twitter stream to other social media sites;
consider it the new RSS.

Twitter
Interact, don’t just broadcast. Tweet about yourself,
as well as industry-related or interesting articles.
Reply and engage with people; ReTweet cool
information.

Twitter
Monitor the conversation around your name and
related keywords or terms.
- Tweetdeck
- Seesmic
- Search.Twitter.com

LinkedIn
Link to all other profiles and sites; include
lots of information and anticipate questions
people would ask when researching you
professionally.

LinkedIn
Join relevant interest and industry Groups;
sign up for weekly digests and submit links
to articles and original content or
questions.

LinkedIn
Establish social proof: get and give recommendations, and try to
connect with as many people as possible (that you really know).
Giving recommendations encourages reciprocity and provides
another way to connect; having recommendations is like public
voting for your skills.

MySpace
Well-suited for uploading media; seen as a
social network more for musicians than
average users. Good platform and support
for audio and video.

MySpace
Viewed as less serious for professional networking
outside of music industry; more for showing off work
than for meeting and making connections.

&

FriendFeed
Social networking aggregator; easy to give link, not
easy to use.

GizaPage
Not as well supported or adopted, but easier to use
and visualize profiles/content.

Search Engine Optimization
Start a website and/or blog. Include links to profiles
and lots of crawlable, searchable content in text, not
images.
- Wordpress
- Blogger
- Typepad

Search Engine Optimization
Résumé
- is in text box, not an image or PDF
Portfolio
- includes text-based explanation of work
Media
- tagged and summarized in keyword-rich paragraph

Reputation Management
Set up a Google alert for your name.
- Indulge in periodic “ego surfing”
Secure your name URL.
- Think about possible misspellings
Sign up for accounts at social media sites.
- Choose usernames and URLs carefully

About Me
Blog
AlisonDriscoll.com
Facebook Profile
Facebook.com/alisond
Twitter
@alisond
LinkedIn
LinkedIn.com/in/AlisonDriscoll
Email
Driscoll.Alison@gmail.com