Bring more personality to your Page by establishing patterns and themes for each day. These overarching topics allow for flexibility in specific content, while also setting expectations of material for Page Members.
Give Page Members something to look forward to, while also helping them very quickly recognize your posts in their newsfeed.
Optimizing for Facebook (and Google) Search Build your Page for success the first time around by populating it with lots of optimized content and developing a content strategy to keep it fresh. Utilize SEO principles to rank in internal Facebook search, expanded Facebook web search and traditional organic listings. TJ Maxx: A Case Study in Social Content
TJ Maxx: A Case Study in Social Content Drive Engagement and Interaction An important part of a content strategy is driving interactions, either as “likes” or comments. The more interaction on your Page, the higher it ranks. This also keeps it in members' news feeds; as they interact with new items, their friends will notice as well.
TJ Maxx: A Case Study in Social Content Customized Tabs Custom applications and/or FBML apps can be used to create tabs that display content any way you want. They can even include interactive elements such as polls and quizzes, video players, games, and email capture forms. This is ideal when designing a landing tab for a Facebook promotion.
TJ Maxx: A Case Study in Social Content Cross-Promote Content Connect all your web properties with automated applications wherever possible. RSS feeds, like from a blog or Twitter, can post to your wall as well as a custom tab. This keeps a steady stream of new content coming in, with links back to your site, without a lot of extra effort.