How Search and Social Media Intersect: Focus On Facebook

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How Search and Social Media Intersect: Focus On Facebook

  1. 1. HOW SEARCH AND SOCIAL MEDIA INTERSECT: FOCUS ON FACEBOOK Using SEO Tactics to Optimize Content for Facebook and Organic Search Alison Driscoll
  2. 2. We know what SEO is… <ul><li>Search Engine Optimization: the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via &quot;natural&quot; or un-paid (&quot;organic&quot; or &quot;algorithmic&quot;) search results. </li></ul>
  3. 3. … but what is Social Media? <ul><li>Internet based tools for the creation, distribution and discussion of content by individuals. </li></ul><ul><li>A collection of sites that are based on user participation and user generated content (UGC). </li></ul><ul><li>Online technologies and practices that people use to share opinions, </li></ul><ul><li>insights, experiences and perspectives with each other. </li></ul>
  4. 4. WHAT IS SOCIAL MEDIA?
  5. 6. Facebook Pages <ul><li>Vanity URLs now open to everyone: http://www.facebook.com/ vspink </li></ul><ul><li>99% of online retailers plan to have a Facebook Page. </li></ul>
  6. 7. Facebook Applications Use applications to promote external content and drive to site. - Static FBML - Profile Box - Posted Items Pro - Facebook Flash - Extended Info - Blog RSS Reader - Custom Applications - Involver - Notes - Links
  7. 8. Exclusive Facebook Content Create and promote samples, freebies, contests and trials early or exclusively to Facebook fans. - Sprout Publisher - AppBank - Static FBML - Custom Applications
  8. 9. Facebook Search <ul><li>Utilize SEO principles to rank in internal Facebook search, expanded Facebook web search and traditional organic listings. </li></ul><ul><li>Cross-promote and make content accessible through multiple channels. </li></ul>
  9. 10. TJ Maxx: A Case Study in Social Search Facebook Predictive Search TJMaxx TJ Maxx T J Maxx
  10. 11. TJ Maxx: A Case Study in Social Search Facebook Search Results
  11. 12. TJ Maxx: A Case Study in Social Search Facebook Page Interaction
  12. 13. TJ Maxx: A Case Study in Social Search Customized Tabs
  13. 14. TJ Maxx: A Case Study in Social Search Static Content Optimization
  14. 15. TJ Maxx: A Case Study in Social Search Dynamic Content Optimization & Distribution
  15. 16. TJ Maxx: A Case Study in Social Search Drive to Facebook
  16. 17. TJ Maxx: A Case Study in Social Search Google Search Results With Social Interactions
  17. 18. About Me Blog AlisonDriscoll.com Facebook Profile Facebook.com/alisond Twitter @alisond LinkedIn LinkedIn.com/in/AlisonDriscoll Email [email_address]

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