How Search and Social Media Intersect: Focus On FacebookPresentation Transcript
HOW SEARCH AND SOCIAL MEDIA INTERSECT: FOCUS ON FACEBOOK Using SEO Tactics to Optimize Content for Facebook and Organic Search Alison Driscoll
We know what SEO is…
Search Engine Optimization: the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.
… but what is Social Media?
Internet based tools for the creation, distribution and discussion of content by individuals.
A collection of sites that are based on user participation and user generated content (UGC).
Online technologies and practices that people use to share opinions,
insights, experiences and perspectives with each other.
WHAT IS SOCIAL MEDIA?
Vanity URLs now open to everyone: http://www.facebook.com/ vspink
99% of online retailers plan to have a Facebook Page.
Facebook Applications Use applications to promote external content and drive to site. - Static FBML - Profile Box - Posted Items Pro - Facebook Flash - Extended Info - Blog RSS Reader - Custom Applications - Involver - Notes - Links
Exclusive Facebook Content Create and promote samples, freebies, contests and trials early or exclusively to Facebook fans. - Sprout Publisher - AppBank - Static FBML - Custom Applications
Utilize SEO principles to rank in internal Facebook search, expanded Facebook web search and traditional organic listings.
Cross-promote and make content accessible through multiple channels.
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