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How Search and Social Media Intersect: Focus On Facebook
 

How Search and Social Media Intersect: Focus On Facebook

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    How Search and Social Media Intersect: Focus On Facebook How Search and Social Media Intersect: Focus On Facebook Presentation Transcript

    • HOW SEARCH AND SOCIAL MEDIA INTERSECT: FOCUS ON FACEBOOK Using SEO Tactics to Optimize Content for Facebook and Organic Search Alison Driscoll
    • We know what SEO is…
      • Search Engine Optimization: the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.
    • … but what is Social Media?
      • Internet based tools for the creation, distribution and discussion of content by individuals.
      • A collection of sites that are based on user participation and user generated content (UGC).
      • Online technologies and practices that people use to share opinions,
      • insights, experiences and perspectives with each other.
    • WHAT IS SOCIAL MEDIA?
    •  
    • Facebook Pages
      • Vanity URLs now open to everyone: http://www.facebook.com/ vspink
      • 99% of online retailers plan to have a Facebook Page.
    • Facebook Applications Use applications to promote external content and drive to site. - Static FBML - Profile Box - Posted Items Pro - Facebook Flash - Extended Info - Blog RSS Reader - Custom Applications - Involver - Notes - Links
    • Exclusive Facebook Content Create and promote samples, freebies, contests and trials early or exclusively to Facebook fans. - Sprout Publisher - AppBank - Static FBML - Custom Applications
    • Facebook Search
      • Utilize SEO principles to rank in internal Facebook search, expanded Facebook web search and traditional organic listings.
      • Cross-promote and make content accessible through multiple channels.
    • TJ Maxx: A Case Study in Social Search Facebook Predictive Search TJMaxx TJ Maxx T J Maxx
    • TJ Maxx: A Case Study in Social Search Facebook Search Results
    • TJ Maxx: A Case Study in Social Search Facebook Page Interaction
    • TJ Maxx: A Case Study in Social Search Customized Tabs
    • TJ Maxx: A Case Study in Social Search Static Content Optimization
    • TJ Maxx: A Case Study in Social Search Dynamic Content Optimization & Distribution
    • TJ Maxx: A Case Study in Social Search Drive to Facebook
    • TJ Maxx: A Case Study in Social Search Google Search Results With Social Interactions
    • About Me Blog AlisonDriscoll.com Facebook Profile Facebook.com/alisond Twitter @alisond LinkedIn LinkedIn.com/in/AlisonDriscoll Email [email_address]