Policy Primer: Facebook Pages Terms


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A Policy Primer on Facebook's Pages Terms submitted for assessment at Curtin University of Technology, Net503.

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  • I enjoyed your policy primer about Facebook pages, and since I am thinking about creating a Facebook page in relation to another unit I am doing this semester, it was a relevant topic for me to learn more about. You mentioned that it is my responsibility that there is no disrespectful or hurtful content on my page because is not ethical or appropriate, and I understand that this is something I have to be cautious about. However, I was not aware about that included posts made by users on my page as well. That made me think twice about having a page on Facebook, due to how much responsibility I get, and all the monitoring I have to do in order to follow the approved standards set by Facebook. As suggested by Azy Barak “the special characteristics of the Internet, such as anonymity, make this medium more prone to provide the means needed for unlawful and unethical behaviours, despite the ability of surfers to mask their identifying features as well as their ability to abruptly disconnect contact at will”(2005, p. 87). So it is so easy for people to hide behind their computer screen and be disrespectful to others, because they can be anonymous and say whatever they want without any responsibility. Even though users generally cannot be anonymous on Facebook, I have seen posts by people using fake names so I need to be realistic about possibly find that kind of posts on my page. This is definitely something I need to consider before creating a page, so thanks for giving me some good points to think about before I do.

    Barak, A. (2005). Sexual Harassment on the Internet. Social Science Computer Review 23(1). Retrieved September 20, 2012 from http://construct.haifa.ac.il/~azy/SexualHarassmentBarak.pdf
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  • Hi Vicky,
    Yes I agree there is definitely a trend whereby the protection is skewed to the social platform and not the user – although they do say it is to protect the user’s privacy and safety, the extent to which we agree is arguable I suppose. You are right in regards to users needing to be better educated about the Terms of Service on whichever platform they are using. This is why I decided to do my primer for the business page owner as I am finding more and more business owners who create a Facebook page but haven’t read or understood the Terms of Service they are agreeing to. This can be very detrimental to their business as the page can closed down by Facebook for being found to have done something wrong – even if it is a self-promoting cover image – and could harm the business’ image or reputation. Google is an interesting one as they have grown so wide and combined all their policies into one so I will go and take a look at yours. Thanks for your feedback.
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  • After reviewing a couple of these primers, I am starting to see a trend here – many of these services/platforms have a ‘if you use this service you agree to the terms/policies” clause, including Google and its many services (see my primer http://youtu.be/AE4xyAd5pYg). This initially seems very deceptive to me because there must be many users out there who are unaware of the terms/policies and implications of them. Upon reflection though, I wonder if it actually makes much difference given agreeing to terms/policies is touted as ‘the biggest lie on the internet’ (Finley, 2012). Educating people on the importance of proactive awareness of their rights and responsibilities online may need to happen before worrying about urging organisations to make their terms and policies more overtly ‘opt in’. I found it interesting and did not know that Facebook pages are not supposed to use a cover image as a form of advertising… this seems to be in conflict with the point of having a Facebook page. It is an interesting line that seems to be drawn between what I would assume is brand promotion and advertising in the form of ‘purchasing information or contact details’.

    Your review of the Facebook terms from the perspective of business is different to the one I took with Google. I reviewed Google’s terms from a personal user perspective and did not look at the business side of Google’s terms. The information you have supplied does make me wonder how Google handle their advertisers and business partners in terms of what they can and can’t do. Thanks for the primer, it has given me a new perspective on how Facebook handle pages.

    Finley, K. (2012, August 13) Putting an end to the biggest lie on the internet. Techcrunch. Retrieved 30/8/2012 from: http://techcrunch.com/2012/08/13/putting-an-end-to-the-biggest-lie-on-the-internet/
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Policy Primer: Facebook Pages Terms

  1. 1. A Policy Primer:Facebook Pages Terms- UncoveredAlison CooperNet503: Curtin University of Technology10 September 2012
  2. 2. Don’t be fooled.Promoting your businesson Facebook isn’t asrisk free as you may think.
  3. 3. There aregoverningrules andTerms ofUse thatyou mustcomplywith. Image: localonlinemarketingsolutions.org, 2011
  4. 4. In fact, if youalready have aPage, you’ve {alreadyagreed to thiscontract andyou may notbe aware of it. Image source: Smith, M (2009)
  5. 5. Pages Terms works in conjunction with otherguidelines and are for businesses, both big and small. • Pages Terms }When you create or • Statement of Rights &administer a Facebook Responsibilitiesbusiness Page, you’ll • Data Use Policyneed to become familiarwith these guidelines: • Community Standards • Advertising Guidelines • Facebook Platform Policies Image source: Facebook (2012)
  6. 6. Failure to comply, may result in yourpage being shut down by Facebookhead quarters. (Facebook, 2012) Image source: Software Latest Releases, 2010.
  7. 7. Pages Terms {  Page legitimacy and use; } In essence,  Policy compliance with the Terms of Use; Pages Terms set  Community Standards for content; guidelines on:  Collection of data;  Advertising, applications, offers and promotions;  Your cover image and its content. (Facebook, 2012)
  8. 8. Pages Terms I. General – Page legitimacy {pretend to be Don’t someone you’re not.  You must be an authorised person to administer a business Page.  You can create a Page to express support for a brand but don’t confuse people for who you really are.Image source: Wagner, E (2012) (Facebook, 2012)
  9. 9. Pages Terms I. General – Ad Guidelines & Community Standards Those We all have standards. words aren’t cool. { Disrespectful or hurtful content on your page is not ethical or appropriate.  Illegal activity  Harassment  Hate speech This includes  Targeting to minors posts by  Sex/nudity your users!  Shock value This content may cause your page to be taken down or you may get a call from the Advertising Standards Bureau.Image source: Management Today (2012) (Facebook, 2012; and mUmbrella, 2012)
  10. 10. Pages Terms II. Page Management – Collection of Data { Be transparent and take responsibility for users’ privacy. There are rules about how you collect users’ data and Facebook wants you to be upfront and take full accountability for the reuse of personal information and users’ privacy.Image source: Uniglobe (n.d.) (Facebook, 2012)
  11. 11. Pages Terms III. Page Features {WatchyourCover!It’s not allabout you.Your cover image can’t be used as a form of advertising or be misleading.So NO calls to action, purchase information or contact details.(Facebook, 2012) Image source: fb Cover Lover (2012)
  12. 12. What not to dofor your Cover Image source: hy.ly (2012)
  13. 13. Why is all thisso importantto know? Image source: 3 Geeks and a Law Blog (2011)
  14. 14. Pages Termsare designed toensure pagelegitimacy,protect Facebookusers andprovide a safeand positive userexperience foreveryone. Image source: dan taylor/Flickr
  15. 15. “ Our terms arent just a document that protect our rights; its the governing document for how the service is used by everyone across the world. Given its importance, we need to make sure the terms reflect the principles and values of the people using the ” service. (Zuckerberg, 2009)
  16. 16. End note:  If you take the time to understand Facebook’s Pages Terms and associated Terms of Use and share these with your business, you will be a responsible user, be respected as a legitimate company and your customers and users will have confidence in their interactions with you because of your social media policies which protect and enhance their experience with you. And that means, more likes all round.
  17. 17. References Facebook. (2012). Facebook Pages Terms. Accessed from https://www.facebook.com/page_guidelines.php. fb Cover Lover. (2012). [Image] Accessed from http://www.fbcoverlover.com/categories/tags/attitude. hy.ly. (2012). Facebook Timeline: 5 Dos and Don’ts for Choosing Your Cover Photo. [Image] Accessed from http://hy.ly/2012/03/06/choosing-your-facebook-timeline-cover-photo/. Management Today. (2012). [Image] Thumbs down for inappropriate content. Accessed from http://www.mtmag.com.au/thumbs-down-for-inappropriate-content/. mUmbrella. (2012). ASB rules brands are responsible for all fan comments on Facebook. Accessed from http://mumbrella.com.au/asb-rules-brands-are-responsible-for-all-fan-comments-on-facebook-108037. Smith, M. (2009). [Image] Does Facebook Really Own Your Data? Accessed from http://www.marismith.com/does-facebook-really-own-your-data-no-its-about-openness/. Software Latest Releases. (2010). [Image] Accessed from http://www.software-latest.com/2010/08/26/facebook-no-chat-for-ie6.html. Taylor, D. (n.d). dan taylors photostream. [Image] Accessed from http://www.flickr.com/photos/dantaylor/2044337954/. Uniglobe. (n.d.) The State of Transparency. [Image] Accessed from http://uniglobetravel.eu/56-1-Management-Reporting.html. Wagner, E. (2012). Google Cracks Down on Phony Android. [Image] Accessed from http://www.ericwagner.org/google-cracks-phony-android-apps/. Zuckerberg, M. (2009). Update on Terms. The Facebook Blog. Accessed from http://blog.facebook.com/blog.php?post=54746167130. 3 Geeks and a Law Blog. (2011). [Image] Accessed from http://www.geeklawblog.com/2011/04/im-sooo- confused.html.