Making Social Media Work for You: Portfolio 1on1 2010

MAKING SOCIAL MEDIA WORK FOR YOU PORTFOLIO ONE ON ONE 2010 @ALISONBEATTIE

#SO WHAT?

#SO WHAT? • Why should you care about this stuff?

#SO WHAT? • Why should you care about this stuff? • People spend more time on social media sites than any other online activity

#SO WHAT? • Why should you care about this stuff? • People spend more time on social media sites than any other online activity • Your potential employers and clients care about it

#SO WHAT? • Why should you care about this stuff? • People spend more time on social media sites than any other online activity • Your potential employers and clients care about it • You will get GOOGLED

#SO WHAT? • Why should you care about this stuff? • People spend more time on social media sites than any other online activity • Your potential employers and clients care about it • You will get GOOGLED • again and again and again

#YOU ARE A BRAND

#YOU ARE A BRAND • When looking for a job, you’re ultimately showcasing and selling your own brand = you!

#YOU ARE A BRAND • When looking for a job, you’re ultimately showcasing and selling your own brand = you! • P1on1 is perfect place to test your portfolio

#YOU ARE A BRAND • When looking for a job, you’re ultimately showcasing and selling your own brand = you! • P1on1 is perfect place to test your portfolio • The print portfolio, and even website (and you MUST have a website) isn’t all that deﬁnes your brand

#YOU ARE A BRAND • When looking for a job, you’re ultimately showcasing and selling your own brand = you! • P1on1 is perfect place to test your portfolio • The print portfolio, and even website (and you MUST have a website) isn’t all that deﬁnes your brand • It’s all about a cohesive, strong, individual brand personality

#BRAND DNA

#BRAND DNA • Who you are, your opinions, your point of view

#BRAND DNA • Who you are, your opinions, your point of view • Your tone of voice and personality

#BRAND DNA • Who you are, your opinions, your point of view • Your tone of voice and personality • What makes you different from the other students here?

#BRAND DNA • Who you are, your opinions, your point of view • Your tone of voice and personality • What makes you different from the other students here? • Content creator vs. content aggregator

#BRAND DNA • Who you are, your opinions, your point of view • Your tone of voice and personality • What makes you different from the other students here? • Content creator vs. content aggregator • Be unique and be known as a “thought leader”

#BECOMING A THOUGHT LEADER

#BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, ﬁnd partners and collaborators (networking)

#BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, ﬁnd partners and collaborators (networking) • Have a point of view, don’t shy away

#BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, ﬁnd partners and collaborators (networking) • Have a point of view, don’t shy away • Know whats next – sign up for beta testing for technologies, read nerdy blogs, watch and comment on webinars

#BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, ﬁnd partners and collaborators (networking) • Have a point of view, don’t shy away • Know whats next – sign up for beta testing for technologies, read nerdy blogs, watch and comment on webinars • Be active and pave the way

#BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, ﬁnd partners and collaborators (networking) • Have a point of view, don’t shy away • Know whats next – sign up for beta testing for technologies, read nerdy blogs, watch and comment on webinars • Be active and pave the way • This all adds value to your brand

#YOUR ECOSYSTEM

#YOUR ECOSYSTEM YOU

#YOUR ECOSYSTEM BIZ CARDS PORTFOLIO LEAVE BEHINDS YOU

#YOUR ECOSYSTEM BIZ CARDS ADDITIONAL WORK YOUR PORTFOLIO LEAVE WEBSITE CASE BEHINDS STUDIES BRANDED EMAIL YOU

#YOUR ECOSYSTEM BIZ CARDS ADDITIONAL WORK YOUR PORTFOLIO LEAVE WEBSITE CASE BEHINDS STUDIES BRANDED EMAIL YOU BLOGGING THE SOCIAL TWITTER MEDIA LINKEDIN NETWORKING FACEBOOK

#YOUR ECOSYSTEM BIZ CARDS ADDITIONAL WORK YOUR PORTFOLIO LEAVE WEBSITE CASE BEHINDS STUDIES BRANDED EMAIL YOU BLOGGING BEHANCE THE ONLINE SOCIAL TWITTER PORTFOLIOS MEDIA LINKEDIN DESIGN RELATED NETWORKING AIGA FACEBOOK

#TWITTER

#TWITTER • Twitter = Micro blogging

#TWITTER • Twitter = Micro blogging • Industry people and ﬁrms/agencies etc are using it

#TWITTER • Twitter = Micro blogging • Industry people and ﬁrms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track

#TWITTER • Twitter = Micro blogging • Industry people and ﬁrms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog:

#TWITTER • Twitter = Micro blogging • Industry people and ﬁrms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog: • Retweet (RT) interesting content

#TWITTER • Twitter = Micro blogging • Industry people and ﬁrms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog: • Retweet (RT) interesting content • Send out content from events using the appropriate hashtags (#)

#TWITTER • Twitter = Micro blogging • Industry people and ﬁrms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog: • Retweet (RT) interesting content • Send out content from events using the appropriate hashtags (#) • Comment on other people’s tweets

#TWITTER • Twitter = Micro blogging • Industry people and ﬁrms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog: • Retweet (RT) interesting content • Send out content from events using the appropriate hashtags (#) • Comment on other people’s tweets • Have a point of view

#I WISH I DIDN’T TWEET THAT...

#I WISH I DIDN’T TWEET THAT... • Be professional, yet creative

#I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip

#I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about:

#I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV)

#I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV) • How much you hate your current job

#I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV) • How much you hate your current job • How much you’d like/need a new job

#I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV) • How much you hate your current job • How much you’d like/need a new job • etc, etc, etc

#I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV) • How much you hate your current job • How much you’d like/need a new job • etc, etc, etc • (if you have to be cranky, be funny)

#FACEBOOK

#FACEBOOK • You will get friend requests from colleagues

#FACEBOOK • You will get friend requests from colleagues • Be consistent

#FACEBOOK • You will get friend requests from colleagues • Be consistent • Have fun, but try to be professional too

#FACEBOOK • You will get friend requests from colleagues • Be consistent • Have fun, but try to be professional too • You can always de-tag yourself from that drunken pic

#FACEBOOK • You will get friend requests from colleagues • Be consistent • Have fun, but try to be professional too • You can always de-tag yourself from that drunken pic • Show a bit more personality

#FACEBOOK • You will get friend requests from colleagues • Be consistent • Have fun, but try to be professional too • You can always de-tag yourself from that drunken pic • Show a bit more personality • Have a complete info tab on your proﬁle – push to your portfolio, you current company and other social media

#LINKEDIN

#LINKEDIN • LinkedIn has a formula

#LINKEDIN • LinkedIn has a formula • You need to get your proﬁle to 100%

#LINKEDIN • LinkedIn has a formula • You need to get your proﬁle to 100% • Have your portfolio, social media etc on there

#LINKEDIN • LinkedIn has a formula • You need to get your proﬁle to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search)

#LINKEDIN • LinkedIn has a formula • You need to get your proﬁle to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search) • Edit/reﬁne – this page is more important than your resume

#LINKEDIN • LinkedIn has a formula • You need to get your proﬁle to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search) • Edit/reﬁne – this page is more important than your resume • Ask for recommendations

#LINKEDIN • LinkedIn has a formula • You need to get your proﬁle to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search) • Edit/reﬁne – this page is more important than your resume • Ask for recommendations • Be active on local groups and q+a

#LINKEDIN • LinkedIn has a formula • You need to get your proﬁle to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search) • Edit/reﬁne – this page is more important than your resume • Ask for recommendations • Be active on local groups and q+a • Don’t try to LinkIn to strangers (thats just creepy)

SOME SOCIAL ADVICE (140 CHARACTERS OR LESS)

“#1: View it as meeting people vs a “job search.” Get your voice out there, respond thoughtfully and create a brand.” @KPLADSON

“#2: Be curious – read posts by employees of interesting companies, learn their vibe, and interact w/them.” @KPLADSON

“I would say: use SM to start a conversation and continue it with in-person meeting.” @ANDYSANTAMARIA

“Have a point of view.” @RUNMC

“Make connections. Add value. Show Personality.” @ZARPREY

“Do something unexpected, be creative, show how you can use social media as part of a big idea.” @SCARLSON

#KEY TAKEAWAYS

#KEY TAKEAWAYS • Social Media is your opportunity for networking • You need to own and nurture the brand that you represent on all online facets • You need to know how these things work, because your clients will rely on you for recommendations • Relevancy is key • Have a point of view • Be yourself :)

THANKS! INTERESTED IN AN INTERACTIVE INTERNSHIP? DM @ALISONBEATTIE W/LINKS

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Making Social Media Work for You: Portfolio 1on1 2010

by Alison Beattie

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