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Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
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Making Social Media Work for You: Portfolio 1on1 2010

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  • Transcript

    • 1. MAKING SOCIAL MEDIA WORK FOR YOU PORTFOLIO ONE ON ONE 2010 @ALISONBEATTIE
    • 2. #SO WHAT?
    • 3. #SO WHAT? • Why should you care about this stuff?
    • 4. #SO WHAT? • Why should you care about this stuff? • People spend more time on social media sites than any other online activity
    • 5. #SO WHAT? • Why should you care about this stuff? • People spend more time on social media sites than any other online activity • Your potential employers and clients care about it
    • 6. #SO WHAT? • Why should you care about this stuff? • People spend more time on social media sites than any other online activity • Your potential employers and clients care about it • You will get GOOGLED
    • 7. #SO WHAT? • Why should you care about this stuff? • People spend more time on social media sites than any other online activity • Your potential employers and clients care about it • You will get GOOGLED • again and again and again
    • 8. #YOU ARE A BRAND
    • 9. #YOU ARE A BRAND • When looking for a job, you’re ultimately showcasing and selling your own brand = you!
    • 10. #YOU ARE A BRAND • When looking for a job, you’re ultimately showcasing and selling your own brand = you! • P1on1 is perfect place to test your portfolio
    • 11. #YOU ARE A BRAND • When looking for a job, you’re ultimately showcasing and selling your own brand = you! • P1on1 is perfect place to test your portfolio • The print portfolio, and even website (and you MUST have a website) isn’t all that defines your brand
    • 12. #YOU ARE A BRAND • When looking for a job, you’re ultimately showcasing and selling your own brand = you! • P1on1 is perfect place to test your portfolio • The print portfolio, and even website (and you MUST have a website) isn’t all that defines your brand • It’s all about a cohesive, strong, individual brand personality
    • 13. #BRAND DNA
    • 14. #BRAND DNA • Who you are, your opinions, your point of view
    • 15. #BRAND DNA • Who you are, your opinions, your point of view • Your tone of voice and personality
    • 16. #BRAND DNA • Who you are, your opinions, your point of view • Your tone of voice and personality • What makes you different from the other students here?
    • 17. #BRAND DNA • Who you are, your opinions, your point of view • Your tone of voice and personality • What makes you different from the other students here? • Content creator vs. content aggregator
    • 18. #BRAND DNA • Who you are, your opinions, your point of view • Your tone of voice and personality • What makes you different from the other students here? • Content creator vs. content aggregator • Be unique and be known as a “thought leader”
    • 19. #BECOMING A THOUGHT LEADER
    • 20. #BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, find partners and collaborators (networking)
    • 21. #BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, find partners and collaborators (networking) • Have a point of view, don’t shy away
    • 22. #BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, find partners and collaborators (networking) • Have a point of view, don’t shy away • Know whats next – sign up for beta testing for technologies, read nerdy blogs, watch and comment on webinars
    • 23. #BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, find partners and collaborators (networking) • Have a point of view, don’t shy away • Know whats next – sign up for beta testing for technologies, read nerdy blogs, watch and comment on webinars • Be active and pave the way
    • 24. #BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, find partners and collaborators (networking) • Have a point of view, don’t shy away • Know whats next – sign up for beta testing for technologies, read nerdy blogs, watch and comment on webinars • Be active and pave the way • This all adds value to your brand
    • 25. #YOUR ECOSYSTEM
    • 26. #YOUR ECOSYSTEM YOU
    • 27. #YOUR ECOSYSTEM BIZ CARDS PORTFOLIO LEAVE BEHINDS YOU
    • 28. #YOUR ECOSYSTEM BIZ CARDS ADDITIONAL WORK YOUR PORTFOLIO LEAVE WEBSITE CASE BEHINDS STUDIES BRANDED EMAIL YOU
    • 29. #YOUR ECOSYSTEM BIZ CARDS ADDITIONAL WORK YOUR PORTFOLIO LEAVE WEBSITE CASE BEHINDS STUDIES BRANDED EMAIL YOU BLOGGING THE SOCIAL TWITTER MEDIA LINKEDIN NETWORKING FACEBOOK
    • 30. #YOUR ECOSYSTEM BIZ CARDS ADDITIONAL WORK YOUR PORTFOLIO LEAVE WEBSITE CASE BEHINDS STUDIES BRANDED EMAIL YOU BLOGGING BEHANCE THE ONLINE SOCIAL TWITTER PORTFOLIOS MEDIA LINKEDIN DESIGN RELATED NETWORKING AIGA FACEBOOK
    • 31. #TWITTER
    • 32. #TWITTER • Twitter = Micro blogging
    • 33. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it
    • 34. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track
    • 35. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog:
    • 36. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog: • Retweet (RT) interesting content
    • 37. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog: • Retweet (RT) interesting content • Send out content from events using the appropriate hashtags (#)
    • 38. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog: • Retweet (RT) interesting content • Send out content from events using the appropriate hashtags (#) • Comment on other people’s tweets
    • 39. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog: • Retweet (RT) interesting content • Send out content from events using the appropriate hashtags (#) • Comment on other people’s tweets • Have a point of view
    • 40. #I WISH I DIDN’T TWEET THAT...
    • 41. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative
    • 42. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip
    • 43. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about:
    • 44. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV)
    • 45. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV) • How much you hate your current job
    • 46. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV) • How much you hate your current job • How much you’d like/need a new job
    • 47. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV) • How much you hate your current job • How much you’d like/need a new job • etc, etc, etc
    • 48. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV) • How much you hate your current job • How much you’d like/need a new job • etc, etc, etc • (if you have to be cranky, be funny)
    • 49. #FACEBOOK
    • 50. #FACEBOOK • You will get friend requests from colleagues
    • 51. #FACEBOOK • You will get friend requests from colleagues • Be consistent
    • 52. #FACEBOOK • You will get friend requests from colleagues • Be consistent • Have fun, but try to be professional too
    • 53. #FACEBOOK • You will get friend requests from colleagues • Be consistent • Have fun, but try to be professional too • You can always de-tag yourself from that drunken pic
    • 54. #FACEBOOK • You will get friend requests from colleagues • Be consistent • Have fun, but try to be professional too • You can always de-tag yourself from that drunken pic • Show a bit more personality
    • 55. #FACEBOOK • You will get friend requests from colleagues • Be consistent • Have fun, but try to be professional too • You can always de-tag yourself from that drunken pic • Show a bit more personality • Have a complete info tab on your profile – push to your portfolio, you current company and other social media
    • 56. #LINKEDIN
    • 57. #LINKEDIN • LinkedIn has a formula
    • 58. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100%
    • 59. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100% • Have your portfolio, social media etc on there
    • 60. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search)
    • 61. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search) • Edit/refine – this page is more important than your resume
    • 62. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search) • Edit/refine – this page is more important than your resume • Ask for recommendations
    • 63. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search) • Edit/refine – this page is more important than your resume • Ask for recommendations • Be active on local groups and q+a
    • 64. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search) • Edit/refine – this page is more important than your resume • Ask for recommendations • Be active on local groups and q+a • Don’t try to LinkIn to strangers (thats just creepy)
    • 65. SOME SOCIAL ADVICE (140 CHARACTERS OR LESS)
    • 66. “#1: View it as meeting people vs a “job search.” Get your voice out there, respond thoughtfully and create a brand.” @KPLADSON
    • 67. “#2: Be curious – read posts by employees of interesting companies, learn their vibe, and interact w/them.” @KPLADSON
    • 68. “I would say: use SM to start a conversation and continue it with in-person meeting.” @ANDYSANTAMARIA
    • 69. “Have a point of view.” @RUNMC
    • 70. “Make connections. Add value. Show Personality.” @ZARPREY
    • 71. “Do something unexpected, be creative, show how you can use social media as part of a big idea.” @SCARLSON
    • 72. #KEY TAKEAWAYS
    • 73. #KEY TAKEAWAYS • Social Media is your opportunity for networking • You need to own and nurture the brand that you represent on all online facets • You need to know how these things work, because your clients will rely on you for recommendations • Relevancy is key • Have a point of view • Be yourself :)
    • 74. THANKS! INTERESTED IN AN INTERACTIVE INTERNSHIP? DM @ALISONBEATTIE W/LINKS

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