The Business of Therapy
Alison Moore
Registered MBACP (Acc) MNCS (Acc)
PC Cert Counselling Supervision
DorMen Mentor

www....
Session Outline
• Why me
• Business Basics
• Marketing your business

• Q&A
www.agoodplace.co
Who am I
• Accredited Counsellor

• DorMen Mentor

• Registered Supervisor

• Dorchester Chamber of
Commerce President

• ...
Is Therapy a Business?

www.agoodplace.co
Key Business Skills
• Strategic Management. Creating a business and strategic
plan for your business and making sure you k...
Business Basics
• Data Protection – use of Cloud – online
Calendars – passwords on phones –
servers outside EU – mobile ph...
Marketing
• 4 (5) Ps
– Product/Service
– Promotion
– Price
– Place
– People

www.agoodplace.co
Product/Service
• What is your product/service?
• Your elevator speech –
– What problem do you solve for your
customers?

...
What I do
• I’m therapist Alison Moore. I help
overwhelmed women find a healthy
balance between caring for themselves
and ...
What I do . . . 2
• I’m a therapist turned business consultant.
I inspire therapists to build successful
practices by help...
Promotion
•
•
•
•
•
•

Branding- More than a Logo
Website
Blog
Social Media
Business Networking
AIDA

www.agoodplace.co
Promotion
• Branding - More than a Logo
– Branding is what you are

www.agoodplace.co
Promotion
• Website
What is the purpose of your website?

– Sell products and services
– Generate leads
– Establish creden...
Promotion

www.agoodplace.co
Promotion - Blog
• Short for ‘web log’
• To share your knowledge with the world –
a diary, perhaps?
• Wordpress is a commo...
Promotion - Social Media
• Twitter
– 140 characters; Follow; # hashtag

• Facebook
– Have a ‘page’ for your business

www....
Promotion - Social Media
• LinkedIn
– A professional network – peer support

• Google places
– Your location on Google map...
Promotion - Social Media

www.agoodplace.co
Promotion – Business Networking
• Benefits of business networking include
– Generation of referrals/increase business
– Op...
Promotion – AIDA

Attention
Interest
Desire
Don’t forget the
Call to ACTION!

www.agoodplace.co

Action
Price
• How much & what for?
• Payment types
– Card payment – World Pay Zinc

www.agoodplace.co
Place
• What does you location say to your
clients?

www.agoodplace.co
People
• Staff
• Affinity Partnerships
– example: a Telephone Reception service

www.agoodplace.co
Marketing Plan
Marketing Plan

2014

Month

January

February

March

April

May

June

July

August

September October

N...
Return on Investment
• ROI is how we know if the activity was
worth it
• If it is time rather than £, use an hourly
rate –...
Next time . . .
Friday 13th June 2014
We are hoping to have Linda ParkinsonHardman, the CEO of The Hysterectomy
Associatio...
Therapy is a Business
Running our own business may not be our
skills set . . . . . . .
. . . . . . . . . . . Perhaps consi...
Upcoming SlideShare
Loading in …5
×

The Business of Therapy

281 views
209 views

Published on

Some tips to help you with your business as a Therapist

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
281
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • A profile!  Nowadays, the first thing a lot of people do when they hear about somebody or a company, they do a search for their website.  If you are looking to cultivate third party referrals, i.e. your contacts passing on your details to somebody they know who wants your product or service, they will undoubtedly do some research on you before they pick up the phone to speak to you.  Make sure your web presence clearly reflects your business and looks professional.
  • A profile!  Nowadays, the first thing a lot of people do when they hear about somebody or a company, they do a search for their website.  If you are looking to cultivate third party referrals, i.e. your contacts passing on your details to somebody they know who wants your product or service, they will undoubtedly do some research on you before they pick up the phone to speak to you.  Make sure your web presence clearly reflects your business and looks professional.
  • Opportunities like joint ventures, client leads, partnerships, speaking and writing opportunities, business or asset sales… the list goes on, and the opportunities within networking are really endless.
  • The Business of Therapy

    1. 1. The Business of Therapy Alison Moore Registered MBACP (Acc) MNCS (Acc) PC Cert Counselling Supervision DorMen Mentor www.agoodplace.co
    2. 2. Session Outline • Why me • Business Basics • Marketing your business • Q&A www.agoodplace.co
    3. 3. Who am I • Accredited Counsellor • DorMen Mentor • Registered Supervisor • Dorchester Chamber of Commerce President • Trainer • DACAP chair www.agoodplace.co • Dorset LEP Board Member
    4. 4. Is Therapy a Business? www.agoodplace.co
    5. 5. Key Business Skills • Strategic Management. Creating a business and strategic plan for your business and making sure you keep to it. • Basic Accounting. Which records to keep, how to keep them and how to file them. • Financial Management. Where to find financing and how to manage it once you’ve sourced it. • People Management. Hiring your first employee and how to manage them. • Marketing. How to market your business through traditional channels, web and social media. • Sales. How to complete a sale and look after your customers. • Operations Management. Choosing and managing your suppliers. • http://www.smallbusinessbc.ca/starting-a-business/understanding-basics-business www.agoodplace.co
    6. 6. Business Basics • Data Protection – use of Cloud – online Calendars – passwords on phones – servers outside EU – mobile phone pin numbers • Consider VOIP voice over IP - Vonage • Business Resilience – if you can’t who can? www.agoodplace.co
    7. 7. Marketing • 4 (5) Ps – Product/Service – Promotion – Price – Place – People www.agoodplace.co
    8. 8. Product/Service • What is your product/service? • Your elevator speech – – What problem do you solve for your customers? www.agoodplace.co
    9. 9. What I do • I’m therapist Alison Moore. I help overwhelmed women find a healthy balance between caring for themselves and their family relationships so they can live fulfilling and meaningful lives. www.agoodplace.co
    10. 10. What I do . . . 2 • I’m a therapist turned business consultant. I inspire therapists to build successful practices by helping them identify their passions and develop basic business skills so they can make a good living doing what they love. www.agoodplace.co
    11. 11. Promotion • • • • • • Branding- More than a Logo Website Blog Social Media Business Networking AIDA www.agoodplace.co
    12. 12. Promotion • Branding - More than a Logo – Branding is what you are www.agoodplace.co
    13. 13. Promotion • Website What is the purpose of your website? – Sell products and services – Generate leads – Establish credentials www.agoodplace.co
    14. 14. Promotion www.agoodplace.co
    15. 15. Promotion - Blog • Short for ‘web log’ • To share your knowledge with the world – a diary, perhaps? • Wordpress is a common platform and free to start with • Updating your blog keeps your website current, which Google likes www.agoodplace.co
    16. 16. Promotion - Social Media • Twitter – 140 characters; Follow; # hashtag • Facebook – Have a ‘page’ for your business www.agoodplace.co
    17. 17. Promotion - Social Media • LinkedIn – A professional network – peer support • Google places – Your location on Google maps, better search results www.agoodplace.co
    18. 18. Promotion - Social Media www.agoodplace.co
    19. 19. Promotion – Business Networking • Benefits of business networking include – Generation of referrals/increase business – Opportunities – Connections – Advice – Raising profile – Positive Influence – Friendship Don’t forget your business cards! www.agoodplace.co
    20. 20. Promotion – AIDA Attention Interest Desire Don’t forget the Call to ACTION! www.agoodplace.co Action
    21. 21. Price • How much & what for? • Payment types – Card payment – World Pay Zinc www.agoodplace.co
    22. 22. Place • What does you location say to your clients? www.agoodplace.co
    23. 23. People • Staff • Affinity Partnerships – example: a Telephone Reception service www.agoodplace.co
    24. 24. Marketing Plan Marketing Plan 2014 Month January February March April May June July August September October November December Total Activity Online directory 10 Top listing 50 Attend network meeting 10 10 10 10 10 10 50 10 10 10 50 10 Leaflets 10 £ 20.00 45 5 5 45 5 5 5 5 5 £ 120.00 £ 200.00 10 DACAP Website 10 50 5 5 5 55 £ 45.00 5 45 £ 110.00 £ 90.00 £ - £ - £ - £ - £ - £ www.agoodplace.co - £ Total Marketing Spend - £ - £ 585.00
    25. 25. Return on Investment • ROI is how we know if the activity was worth it • If it is time rather than £, use an hourly rate – minimum wage is currently £6.31 • Need to know how clients find us www.agoodplace.co
    26. 26. Next time . . . Friday 13th June 2014 We are hoping to have Linda ParkinsonHardman, the CEO of The Hysterectomy Association, a trained Counsellor and a recognised authority on the many implications of Hysterectomy. The talk will include what, as Therapists, we need to know to work effectively with this client group. www.agoodplace.co
    27. 27. Therapy is a Business Running our own business may not be our skills set . . . . . . . . . . . . . . . . . . Perhaps consider outsourcing? Please leave your email on the sheet and I will send these slides to you Thank you  www.agoodplace.co

    ×