Seo off page training session - jan 2012


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PPT Slides on SEO Website Redesign. created by Jitender Kumar,

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Seo off page training session - jan 2012

  1. 1. Search Engine Optimization Off Page Part- Training Session Created By Jitender Kumar
  2. 2. Link Building Methods <ul><li>There are various off-page SEO link building methods that are used today, some are considered healthy: </li></ul><ul><li>Business/Profile Listings </li></ul><ul><li>Classifieds Submission </li></ul><ul><li>Product Listing </li></ul><ul><li>Answers </li></ul><ul><li>Document Sharing </li></ul><ul><li>PPC Ad Campaign </li></ul>
  3. 3. <ul><li>Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Superpages, Hotfrog, Manta etc. </li></ul><ul><li>Benefits of Business Listing: </li></ul><ul><li>Listings can show up in search results </li></ul><ul><li>Helps advertise your business for free </li></ul><ul><li>Helps promote any discounts, offers, promotions </li></ul><ul><li>Displays on Mobile maps (e.g. iPhone) </li></ul><ul><li>Displays your business photos </li></ul><ul><li>Generates leads using online marketing </li></ul><ul><li>Free listing, no additional fees </li></ul><ul><li>Free updates anytime </li></ul><ul><li>Free statistics and insights about people searching and finding your listing </li></ul><ul><li>Free value enhancements not provided by regular yellow pages </li></ul><ul><li>Can possibly eliminate your regular yellow page costs </li></ul>Business/Profile Listing
  4. 4. List Your Business/Profile – Step 1 Click to Start Your Listing
  5. 5. Filling the Form List Your Business/Profile – Step 1
  6. 6. List Your Business/Profile – Step 1 Your Contact Details
  7. 7. List Your Business/Profile – Step 4 Add Your Business Keywords
  8. 8. List Your Business/Profile – Step 5 Put Details for Login
  9. 9. List Your Business/Profile – Step 6 Activation link will be sent to given email ID
  10. 10. List Your Business/Profile – Step 7 Edit to Add Your Keywords, Business Descirption, Products
  11. 11. <ul><li>Classified ads are a great way to list items, services, or properties for sale without creating an auction-style or fixed price listing </li></ul><ul><li>It is a kind of small message grouped under a specific heading (classification) such as automobiles, employment, real estate, in a separate section of a newspaper or magazine. </li></ul><ul><li>Advantages: </li></ul><ul><li>  You can reach a wider range of people to fill the position you are trying to fill. </li></ul><ul><li>By posting jobs in the classifieds you can make your business more known to a greater number of people. </li></ul><ul><li>Provides a valuable backlink to your business website. </li></ul><ul><li>You can promote your business at thousands of free classifieds websites.  </li></ul><ul><li>You can sell your old and used stuff. </li></ul><ul><li>Limitations </li></ul><ul><li>ad will expire quickly, doesn’t remain sustain longer. </li></ul><ul><li>The ad will drop lower and lower in the rankings until it is not generating any traffic at all </li></ul><ul><li>The ads must constantly be replaced. </li></ul><ul><li>Advertising on one site is not enough to produce great results. </li></ul>Classified Advertisement/Submission
  12. 12. Classified Advertisement/Submission
  13. 13. Classified Advertisement/Submission Very first thing is to create an account.
  14. 14. Classified Advertisement/Submission Once you have logged in, go to the most targeted region for your business. E.g. Click on “Yuma” under “Arizona” to start listing
  15. 15. Classified Advertisement/Submission Here you have to choose the most relevant category of your product or business. E.g. click on “Ticket”
  16. 16. Classified Advertisement/Submission Click to post you add
  17. 17. Classified Advertisement/Submission Click on Yuma, it covers all kind of tickets (movie, train, games etc.) for or in Yuma
  18. 18. Classified Advertisement/Submission Fill up all mandatory fields
  19. 19. Classified Advertisement/Submission It’s ready, click to view your ad
  20. 20. Classified Advertisement/Submission This is an example of how your ad will appear after approval by the webmaster. Title of Your Ad Product Image Small message about your product or business Created a link by asking for sign up for booking.
  21. 21. Classified Advertisement/Submission
  22. 22. <ul><li>If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to below Shopping sites: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Google Store </li></ul></ul><ul><ul><li>Yahoo store </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Benefits of creating product store: </li></ul><ul><ul><li>Influences your organic Google ranking </li></ul></ul><ul><ul><li>Attract more probable buyers </li></ul></ul><ul><ul><li>You can read ratings and reviews of about your products. </li></ul></ul><ul><ul><li>Product web pages can also be helped by arranging inlinks that point to the web page. Particularly important product web pages can even have a direct link from the online store Home page. </li></ul></ul><ul><ul><li>Another useful assist is to indicate the permalink for any product web page at the bottom of the page. This may encourage others who wish to refer to that particular web page to provide a direct link to it from their own web page or blog. </li></ul></ul><ul><li>A useful approach is to try to establish a brand for the online store </li></ul>Shopping/Product Store
  23. 23. Creating Product Store – Step 1 Click Here to Free Sign Up
  24. 24. Creating Product Store – Step 2 An Activation mail will be sent you given email Id
  25. 25. Creating Product Store – Step 3 Click here to add your products, even you can create new pages within the store.
  26. 26. <ul><li>Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, Wiki Answers etc.) </li></ul>Answer Participation
  27. 27. <ul><li>Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website. </li></ul><ul><li>The technique is simple, create a Word or PDF document, embed 1 or 2 keyword relevant links in it and submit. </li></ul><ul><li>A number of document sharing websites are now available that allow you to upload documents in various formats (PDF, Word etc) for the rest of the world to access and share. The pages this documents are shared from are spidered content. Google in particular is absolutely lapping up </li></ul>Documents Sharing
  28. 28. Documents Sharing Click here to sign up
  29. 29. Documents Sharing Fill up all mandatory fields
  30. 30. Documents Sharing Click to upload your file
  31. 31. Documents Sharing Browse your file to upload
  32. 32. Documents Sharing Add your details
  33. 33. Questionnaire <ul><li>What is SEO? </li></ul><ul><li>What is on page optimization? </li></ul><ul><li>What are Keywords? </li></ul><ul><li>What is an alt tag? </li></ul><ul><li>What is title tag? and where it appears? </li></ul><ul><li>What are meta tags? </li></ul><ul><li>How many types of optimizations are? </li></ul><ul><li>Tell five methods of link building for a website? </li></ul><ul><li>What is the difference between SEO and SEM? </li></ul><ul><li>How we can improve search engine ranking for a website? </li></ul><ul><li>What is the recipe of SEO? </li></ul><ul><li>Which search engine comes the most searches from? </li></ul><ul><li>What is a classified advertisement? </li></ul><ul><li>What type of site Digg is? </li></ul><ul><ul><li>Bookmarking </li></ul></ul><ul><ul><li>Article </li></ul></ul><ul><ul><li>Classified listing </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><li>How can drive traffic to your website? </li></ul><ul><ul><li>SEO (Search Engine Optimization) </li></ul></ul><ul><ul><li>SEM(Search Engine Optimizaton) </li></ul></ul><ul><ul><li>Social Media Websites </li></ul></ul><ul><ul><li>All </li></ul></ul>
  34. 34. Question & Answer Session Question & Answers
  35. 35. Thank You Created By Jitender Kumar Team Lead – SES ResultFirst