Seo off page   training session - 18th jan 2012
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Seo off page training session - 18th jan 2012

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A small presentation on <a>SEO Off Page</a> Part by following effective slides.

A small presentation on <a>SEO Off Page</a> Part by following effective slides.

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Seo off page   training session - 18th jan 2012 Seo off page training session - 18th jan 2012 Presentation Transcript

  • Search Engine Optimization Off Page Part- Training Session Created By Jitender Kumar
  • Overview
    • Definition of SEO?
    • Major Search Engines
    • Share of Search Market Global
    • Recipe
    • Where are the Organic Results?
    • Where are links (Backlinks) for a Website?
    • Types of SEO
    • Process of SEO
    • Link Building (Off Page SEO) Method
    • Question & Answer session
  • Definition
    • Search Engine Optimization (SEO) is a process to increase visibility to a website from search engines via natural(organic or algorithmic) search results.
  • Major Search Engines
    • There are three major Search Engines:
    • Google.com
    • Yahoo.com
    • Bing.com
    • We always focus to feature our website on top of the SERPS in above three Search Engines.
  • Search Engine Market Share (January 2012) The above data is measured against global website traffic reported by seoMoz, Compete, Nielson-Net, Alexa, and Karma Snack's Snackfolio traffic analytics. The data is monitored and updated twice a month.
  • Recipe for an effective SEO
  • Where are Organic Results?
  • Where can be seen links for a website? By using the command link:http://www.YourDomainName.com
  • Types of SEO
    • Generally, We do Website Optimization in two parts:
    • On Page SEO : On page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site's domain is considered on page.
      • Components of On Page SEO : Keyword Density, Keyword Prominencity
      • On Page SEO & Titles : One of the most heavily weighted tags in regards to on page optimization is the title tag which contains most relevant keyword to describe a particular page.
      • On Page SEO & Meta Tags: This includes adding ALT tags to images. ALT tags are short and description and will show up when a user mouses over the image. Other tags include meta tags like keywords and descriptions both used by spiders to return relevant search results. Heading Tag which is used to important keywords.
    • Off Page SEO : Off-page SEO refers to the aspect of search engine optimization which is performed externally to the website itself to achieve a better result on search engine ranking pages. Off-page SEO primarily consists of increasing the number of inbound links from other websites, also known as backlinks.
  • Process Of SEO Step 1: Discuss Business objectives. Step 2: Conduct initial keyword analysis. Step 3: Identify the keyword/landing page combinations. Step 4: On-site & Off-site optimization. Step 5: Detailed Recommendation documents. Step 6: Implementation.
  • Link Building Methods
    • There are various off-page SEO link building methods that are used today, some are considered healthy where as some do not generate the same amount of traffic.
    • Community Creation in Social Networking Sites
    • Blogging
    • Forum Postings
    • Search Engine Submission
    • Directory Submission
    • Social Bookmarking
    • Link Exchange
    • Cross-Linking
    • Photo Sharing
  • Link Building Methods
    • Video Promotions
    • Business Reviews
    • Business/Profile Listings
    • Article Submission
    • Press Release Promotion
    • Classifieds Submission
    • Social Shopping Network
    • Answers
    • Document Sharing
    • Widget / Gadget Development
    • PPC Ad Campaign
  • Community Creation in Social Networking Sites
  • E.g. of Social Networking Site
    • This is one of the most powerful ways to promote your company/website online:
    • Write a blog of your own or for your company/website and include lots of unique content.
    • Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines.
    • You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines (these blogs are commonly identified as Do-Follow Blogs).
    Blogging
  • E.g. of Blog
  • Forums
  • E.g. of Forums
  • Search Engine Submission
  • E.g. of Search Engine Submission Site
  • Directory Submission
  • E.g. of Directory Site
  • Social Bookmarking
  • E.g. of Social Bookmarking Site
  • Link Exchange
  • E.g. of Link Exchange
  • Cross Linking
  • E.g. of Cross Linking
  • Photo Sharing
  • E.g. of Photo Sharing Site
  • Video Promotion
  • E.g. of Video Promotion Site
  • Business Reviews
  • E.g. of Business Review Site
  • Business/Profile Listing
  • E.g. of Business Listing Site
  • Article Submission
  • E.g. of Article Site
  • Press Release
  • E.g. of Press Release
  • Classified Advertisement/Submission
  • E.g. of Classified Ads
    • If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Hotfrog, Brownpages, Manta, Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.
    Shopping Listing
  • E.g. of Shopping Listing
    • Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, Wiki Answers etc.)
    Answer Posting
  • E.g. of Answer Posting
    • Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.
    • The technique is simple, create a Word or PDF document, embed 1 or 2 keyword relevant links in it and submit.
    • A number of document sharing websites are now available that allow you to upload documents in various formats (PDF, Word etc) for the rest of the world to access and share. The pages this documents are shared from are spidered content. Google in particular is absolutely lapping up
    Documents Sharing
  • E.g. of Documents Sharing Site
    • Develop some interactive and innovative widget/gadget applications (such as an online poll or game widgets) for your website and publish them on your blog/website or in other popular social networking sites like Facebook and Myspace. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits.
    Widget/Gadget Development
  • E.g. of Widget/Gadget
    • PPC is the abbreviation of Pay Per Click.
    • When none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC.
    • PPC gives you branding to your business or product.
    • Sponsored ads give you unique traffic.
    • It is the quickest way to generate leads.
    PPC (Sponsored) Ads
  • E.g. of PPC (Sponsored) Ads
  • Questionnaire
  • Question & Answer Session Question & Answers
  • Thank You Created By Jitender Kumar Team Lead – SES ResultFirst