AbsolutData and Alteryx surveyed industry thought leaders to gather insight into how organizations use Customer Analytics, including adoption levels, goals, usage, and relative maturity.
And the survey revealed:
3 focus areas that benefit the most from Customer Analytics
3 biggest challenges that inhibit analytic decision making
3 critical changes that will drive improvements in 2013 and beyond
Based on the results of the survey, AbsolutData and Alteryx will now be holding a webinar on 16th July 2013 at “5:30pm CST” to provide more information on how your peers use data to predict customer behavior, and drive measurable improvements in sales, customer retention, and loyalty.