3 Steps to Influence Purchase Decision Through Social Media

1,191 views

Published on

Social media analytics can help you measure 'Likes' that influence purchase decision. This Info-graphic has 3 important steps that can help businesses increase ROI on social media marketing.

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,191
On SlideShare
0
From Embeds
0
Number of Embeds
18
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

3 Steps to Influence Purchase Decision Through Social Media

  1. 1. Map intent to purchase Capture intent to cheat, fraud INFLUENCING PURCHASE FROM MEASURING 'LIKES' TO Identify relevant digital channels 1 2 3 Text Analytics Evaluatefrequency,semanticrelationships, extract trends,relationshipsandrulesofengagement Strengths: Fast response, spot unfavorable postingsquickly Weaknesses: Can lead to considerable "noise" in thedata Attribute Analysis Product attributes that customers “like” or “dislike” andtheir responsetowardstheproduct Strengths: Refined recommendations - Useful for "cold start" applications where little personalized data isavailable Weaknesses: Difficult to determine and classify attributes Establish listening post Social Network-based Recommendations Facilitaterecommendationsharing Strengths: Leverage existing social networking sites. Well suited to new and small businesses lacking an intuitive customerbase Weaknesses: Recommendations are not scientifically determined.Socialnetworkrelationshipscanbesuperficial Measure impact, Estimate ROI and extract digital insights Digital Engagement Radar* Predictive modeling and entity mapping create a holistic profile influencing intent to purchase Create content using insights from analytics

×