Your SlideShare is downloading. ×
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Sensation perception original
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sensation perception original

513

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
513
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SENSATION ANDPERCEPTION
  • 2. Sensation and Perception I. Detecting, Processing and Interpreting Experiences II. Sensory Receptors III. Sensory Thresholds IV. Habituation and Sensory Adaptation V. The Sensory Organs VI. Perceiving Sensory Stimuli
  • 3.  SENSATIONthe process of receiving stimulus energies from the external environment- sensory organs:eyes (visual system)ears (auditory)nose (olfactory)tongue (gustatory)skin (tactile)
  • 4.  PERCEPTIONthe process of organizing and Prior experiences interpreting Expectations sensory Memory information to Biases give it meaning.
  • 5. Why is it important to studysensation and perception?  The purpose of perception is: 1) to represent information from the outside world internally; 2) adaptation that improves a species’ chances for survival; and 3) to help in designing devices to restore perception to those who have lost some (or all) and also to devise treatments for other perceptual problems.
  • 6. Have you ever experienced(or seen someone) bumping into a clear window glass because you did not know that it was there?
  • 7.  BOTTOM-UP PROCESSING - Sensory receptors register information about the external environment and send it up to the brain for analysis and interpretation. TOP-DOWN PROCESSING - Starts out with cognitive processing at the higher levels of the brain. - Cognitive processes include knowledge, beliefs and expectations.
  • 8. JIGSAW PUZZLE
  • 9. SENSORY RECEPTORS All sensation begins with sensory receptors. Sensory receptors are specialized cells that detect and transmit stimulus information to sensory nerves and the brain.
  • 10. SENSORY THRESHOLDS Buzzing mosquito? Difference between regular Coke and Coke Zero?
  • 11. SENSORY THRESHOLDS Absolute threshold - Minimum amount of energy that a person can detect Difference threshold - just noticeable difference (jnd) - the degree of difference that must exist between two stimuli before the difference is detected.
  • 12. SENSORY THRESHOLDS Absolute Threshold- Orange juice- One tablespoon?- Two tablespoon?- Three tablespoon!- Watching TV while your roommate is sleeping.- Volume?
  • 13. 2 4 6 9 1213
  • 14. Approximate Absolute Thresholds Vision- A candle flame at 30 miles on a dark, clear night. Hearing- A ticking watch at 20 feet under quiet conditions. Smell- One drop of perfume diffused throughout 3 rooms Taste- A teaspoon of sugar in 2 gallons of water Touch- The wing of a fly falling on your cheek from a distance of one centimeter.
  • 15.  Difference Threshold- Watching TV while your roommate is sleeping.- Your roommate, suddenly wakes-up.- Also wants to watch the TV!- Volume?
  • 16. JND! No JND! 2 4 6 9 1213
  • 17.  A student late for his class.10: 03 – late?10:05 – late?10: 10 – late?10:15 – late!!!It takes 15 minutes for a student to be detected as late.Absolute or difference threshold?*Depends on the individual who perceives and the condition of the environment.
  • 18.  Subliminal Perception- the ability to detect information below the level of conscious awareness.- JAMES VICARY (1957)- “Eat Popcorn”; “Drink Coke”- .003 second once every 5 secs.- The sales of popcorn and coke increased!- HOAX!- Subliminal perception does not work in advertising.
  • 19. HABITUATION AND SENSORY ADAPTATION The lower centers of the brain sort through sensory stimulation and “ignore” or prevent conscious attention to stimuli that do not change. Sound of aircon Smell of garbage Reading your readings?
  • 20.  Sensory adaptation- The sensory receptor cells become less responsive to an unchanging stimulus.- The receptors are no longer sending signals to the brain. Habituation- The sensory receptor cells are still responding to the stimulus, but the lower centers of the brain are not sending the signals from those receptors in the cortex.
  • 21. QUESTIONS?

×