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Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
Newspapers & Digital Disruption: State of the Union
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Newspapers & Digital Disruption: State of the Union

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  • 1. HEARST NEWSPAPERS STRATEGICASSESSMENT: STATE OF THE UNION ! PREPARED BY: ALISA LEONARD VICE PRESIDENT, STRATEGY & PLANNING I ALISAMLEO@GMAIL.COM February 2012
  • 2. A WORD…! §  This document is an edited and abridged version of a larger strategic analysis assignment I was engaged to lead in 2011-2012 §  As such, competitive insights and particular sections and slides have been omitted §  This presentation is intended to present insights into what it means to be in the business of information exchange in today’s socially-connected, always-on world ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 3. CONTENTS! §  Introduction §  Insights §  SWOT Analysis & Hierarchy of Needs §  The Path Forward ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 4. 
INTRODUCTION
 !BACKGROUND I PERSPECTIVE
  • 5. CRITICAL PERSPECTIVE 
DISRUPTION & THE NEW INTERMEDIARY!§  I n t h e 2 0 t h c e n t u r y , t h e n e w s m e d i a t h r i v e d by being the intermediary others needed to reach customers§  I n t h e 2 1 s t t h e r e i s a n e w i n t e r m e d i a r y : S o f t w a r e p r o g r a m m e r s , content aggregators and device makers control access to the public§  T h e n e w s i n d u s t r y , l a t e t o a d a p t a n d c u l t u r a l l y m o r e t i e d t o c o n t e n t creation than engineering, finds itself more a follower than leader shaping its businessPEW RESEARCH ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 6. THE QUESTION!W H AT I S S O C I A L M E D I A’ S R O L E W I T H I N A N E W S O R G A N I Z AT I O N " ( I . E . H O W C A N W E L E V E R A G E I T T O C R E AT E V A L U E ? ) …
  • 7. THE QUESTION RE-FRAMED!W H AT I S T H E R O L E O F A N E W S M E D I A O R G A N I Z AT I O N I N T O D AY ’ S A L W AY S - O N , S O C I A L LY C O N N E C T E D W O R L D ( I . E . H O W D O W E C R E AT E V A L U E ? ) …
  • 8. 
 ADAPTING TO SOCIAL MEDIA IS NOT ABOUT CHOOSING 
 A SET OF PLATFORMS OR TECHNOLOGIES
 !•  Social media reflects changing shifts in how consumers behave – the web is an entirely social space that connects people in real-time to other people, places and information. Almost every touch point on the web has some aspect of social connectivity– from comments and shares to +1’s•  Social media represents a change in standard communications protocols, disrupting the means and control of content production and distribution•  Ultimately, social media impacts news organizations in almost every aspect of the newspaper value chain CONTENT CONTENT AUDIENCE SALES & DISTRIBUTION DEVELOPMENT MONETIZATION SOURCES PRODUCTION ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 9. DIGITAL EVOLUTION, AND IN PARTICULAR SOCIAL MEDIA, HAS DISRUPTED THE NEWSPAPER VALUE CHAIN! LINK THEN NOW •  Journalists / AP CONTENT •  Journalists •  Data sources (APIs, DMPs, databases) SOURCES •  AP •  Consumer content + conversation •  Partners •  Printing press •  Printing press CONTENT •  Text & photos •  Text & photosPRODUCTION •  Expensive multi-media for the web •  Expensive multi-media for the web •  Fixed timing •  Always-on, real-time 24/7 •  Newsstand •  Myriad of channels / consumer social spacesDISTRIBUTION •  Home delivery •  C2C and C2B push-button distribution through •  B2B & B2C sharing •  Readership growth through •  Myriad of digital means: social spaces & AUDIENCE newsstand & B2B distribution databases, SEO, email, mobileDEVELOPMENT •  Subscriptions •  Digital audience profiling •  Web site traffic •  Product development •  Ad sales (offline + online) •  Sales (offline + online) & marketing services SALES & •  Static/ implicit performance •  Audience monetization / exchangesMONETIZATION •  Subscriptions •  Dynamic implicit & explicit performance
  • 10. A NEW MODEL EMERGES
 THE BUSINESS VALUE OF SOCIAL MEDIA LIES IN HOW IT IS" LEVERAGED ACROSS THIS NEW VALUE CHAIN PRODUCT INNOVATION & MARKETING MARKETABLE SERVICES CONTENT SALES & MONETIZATION MULTI- AUDIENCE CONTENT CONTENT PLATFORM DEVELOPMENT SOURCES PRODUCTION DISTRIBUTION KNOWLEDGE MANAGEMENT FEEDBACK LOOP TRENDING DATA REPORTING & KPIs TOGOVERNANCE TO CONTENT FOR SALES & PUBLISHING & CREATORS EDITORIAL EDITORIAL ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 11. THIS IS THE STATE OF THE UNION!T R E N D S – D ATA – I N F O R M AT I O N – I N S I G H T S
  • 12. 
 INSIGHTS
 !F I N D I N G S I I M P L I C AT I O N S
  • 13. INSIGHTS FROM A MACRO TO MICRO PERSPECTIVE! Social Media Diagnostic Tactical-practical Value Chain Assessment Strategic imperatives Trend Analysis Big picture ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 14. HOW TO READ THIS ANALYSIS! TREND VALUE CHAIN SOCIAL MEDIA ANALYSIS ASSESSMENT DIAGNOSTIC •  Audience behaviors, trends •  Findings from our ecosystem •  Quantitative and qualitative and expectations that affect analysis in the context of the review of existing the state of news newspaper value chain newspaper social spaces•  Competitors and market •  This section is designed to •  Deep-dive into individual forces that are shaping and identify core opportunities branded spaces in order to re-shaping the industry for Hearst newspapers as it asses practices and pertains to leveraging social performance that impact•  Technologies, tools and across the value chain the value social media products transforming the could provide news industry [EDITED] [EDITED // ABRIDGED] [OMITTED] ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 15. MAJOR THEMES EMERGED THROUGH 
 OUR RESEARCH & ANALYSIS ! PEOPLE PROCESS •  Critical need for tiered (basic-advanced) •  Critical need for central Governance and training curriculum across newsroom oversight with localized rules of editorial, sales and marketing teams engagement •  Audiences must be embraced and utilized •  Must implement standard rules of as content co-creators & distributors engagement and social media editorial style guidelines, and processes for•  Need to re-define R&R and daily individual journalists to use social media processes for Journalists for sourcing, distributing content and engaging audiences•  Need dedicated talent, discipline and process for managing brand-level social •  Need standard process and tools to spaces and conversations across the create insights-driven social media Hearst newspaper platform editorial programming and daily social engagement activities/optimization by brand-level community managers ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 16. MAJOR THEMES EMERGED THROUGH 
 OUR RESEARCH & ANALYSIS ! PRODUCT PLATFORMS •  The future of news is visual storytelling. Visual content creation needs to be •  Critical need for knowledge management developed as a core competency platform and reporting feedback loop to inform journalists, editorial, sales and•  Growth requires product innovation marketing leveraging social data and a consistent user participation framework across all •  Need standardized social media digital channels management and monitoring tools with advanced permissions for central•  Greater social integration with mobile, site management across the newspaper brand and search is critical for maximizing network and custom, local implementation content sourcing, distribution through by journalists, social media community social spaces, audience development and managers, and marketing teams sellable marketing services •  Development for Facebook’s Read, Listen,•  Online ad products must keep up with Watch API’s is crucial in the next 6 months marketing trends, and the services model needs clarity and scalability across brands ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 17. TREND ANALYSIS!L O O K I N G AT T H E B I G P I C T U R E
  • 18. CRITICAL PERSPECTIVE 
SOCIAL MEDIA SIGNALS BIG SHIFTS IN PUBLISHING DYNAMICS!§  I n a m e d i a w o r l d w h e r e c o n s u m e r s d e c i d e w h a t n e w s t h e y w a n t t o get and how they want to get it, the future will belong to those who u n d e r s t a n d t h e p u b l i c ’s c h a n g i n g b e h a v i o r " " PEW Research
  • 19. DISINTERMEDIATION AND THE EMERGENCE OF 
 A NEW SOCIALLY-IMPACTED VALUE CHAIN! •  We are experiencing the rapid acceleration of Moore’s Law: Means of content creation and production have become cheaper, faster and more ubiquitous •  Content scarcity has given way to content overload •  Fixed and controllable channels of distribution have been displaced by open networks •  Audiences are no longer passive recipients but co-creators and distributors of content and conversation •  Advertisers are becoming their own publishers, giving rise to a focus on “earned media” ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 20. NEWS CONSUMERS ARE VERY SOCIAL, 
 DIGITAL CONTENT “SNACKERS” & CREATORS
 OPPORTUNITY TO LEVERAGE NEWS AUDIENCE FOR CONTENT CO-CREATION ! •  Online surpassed print for news consumption for the first time in 2011 •  65% of 18-29 year olds get their news primarily online •  48% of 18-34 year olds see news first on Facebook •  Consumers of print and online news index in the highest, most active brackets of Forrester’s Technographics ranking: Social “Creators”, “Joiners” and “SuperConnected” mobile users •  Consumers prefer to follow specific news topics, and will bounce around multipleSources: sources “snacking” on topical contentPEW ResearchFacebook and gaining multiple perspectivesiCrossing news consumer panel & Forrester Research ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 21. WHAT ARE THEY “SNACKING” ON & CO-CREATING? 
 VISUAL CONENT
 LEVERAGE SOCIAL DATA & DATA VISUALIZATION AS SOURCES OF VISUAL CONTENT •  12% drop in text-based content consumption over last year •  Over 2 billion video views on YouTube per day •  60 billion photos are uploaded and shared on Facebook every month •  Infographic content dramatically risen in popularity as with increased access to data presents opportunities for visual storytelling •  Popular and fastest growing content platforms focus on visual, curated and co-created content: Pinterest, Hulu, Huffington Post, Tumblr, Flickr, Facebook, YouTube, Buzzfeed, FlipboardSources: PEW Research ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 22. THE FUTURE OF NEWS IS VISUAL STORYTELLING
VISUAL CONTENT SUCH AS INFOGRAPHS & VIDEO ARE AMONG THE WEB’S MOST CONSUMED CONTENT ACCORDING TO A RECENT COMSCORE STUDY
  • 23. NEWS MEDIA IS THE THIRD MOST “PINNED” CONTENT ONPINTEREST, FASTEST GROWING INDEPENDENT SITE IN HISTORY ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 24. IN ADDITION TO CONTENT INNOVATIONS, NEWS 
 ORGANIZATIONS MUST INNOVATE THEIR AD PRODUCTS
OPPORTUNITY TO LEVERAGE SOCIAL DATA FOR HIGHLY TARGETED ADVERTISING PRODUCTS A recent 2011 PEW study found: •  21% of all ads on news sites are in-house ads •  News organizations’ online properties are not attracting fast growing types of online advertising, including video which is expected to grow 43% in 2012 •  Only 3 of the 22 news organizations assessed (New York Times, CNN and Yahoo!) use highly targeted, dynamic advertising based on audience behavior or social data •  Hearst is uniquely positioned now with iCrossing’s Core Audience to aggressively capitalize on product innovation ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 25. NEWS LEADERS ARE EXPERIMENTING WITH 
 SOCIAL MEDIA ACROSS THE VALUE CHAIN
OPPORTUNITY FOR HEARST TO EXPLOIT AREAS OF THE VALUE CHAIN IN WAYS COMPETITORS ARE NOT! •  Content Sources: consumer conversation data, social trends, bloggers, UGC and curated consumer content, social data visualizations •  Content Production: On-the-ground and live-streaming journalist videos, dedicated data visualization production teams •  Distribution: Branded & journalist social spaces, viral distribution through Facebook apps, partnered social syndication •  Audience Development: Audience growth through community management, app development and co-creation opportunities allow the audience to feel part of the story •  Monetization & Sales: NYTimes rewards responsible social activity with paywall credits; Washington Post sells inventory in their SocialReader app ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 26. COMPETITORS ARE EXPERIENTING WITH CONTENT DEVELOPMENT
 OPPORTUNITY FOR HEARST TO CURATE HYPER LOCAL CONTENT " THROUGH COMBINED DATA + AUDIENCES APPROACH! Social Content Development/Product Social Content Development/Product Innovation: Data Curation Innovation: Consumer Co-Creation
  • 27. COMPETITORS ARE TAKING EITHER A TALENT OR 
 TECH APPROACH TO DISTRIBUTION
OPPORTUNITY FOR HEARST TO DRIVE INNOVATION WITH A TALENT + TECH APPROACH! Social Distribution & Audience Social Distribution & Audience Development: Technology Development: Talent
  • 28. AND THEY ARE EXPERIMENTING WITH 
 INTEGREATED SOCIAL ENGAGEMENT/CONNECTIVITY
TRENDS TOWARDS SURFACING CONTENT MERCHANDISING BASED ON SOCIAL ACTIVITY! Audience Development: Audience Development: “Like-gating” content on-site Driving deep site engagement by surfacing content users are reading
  • 29. THE NEW YORK TIMES IS TRANSPARENT ABOUT 
 ON-SITE SOCIAL MEDIA INTEGRATION
BY EDUCATING THEIR AUDIENCE ABOUT SOCIAL INTEGRATION, THEY DRIVE GREATER PARTICIPATION! ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 30. SOCIAL CONTENT AGGREGATORS & CREATORS ON THE RISE 
 NEWS ORGANIZATIONS SEEK TO SCALE CONTENT THROUGH CURATION! Percolate aggregates social content and allows for push-button publishing to sites and social spaces Contently crowdsources content for publishers and brands PopTent curates pro- sumer video content ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 31. SOCIAL TOOLS & TECHNOLOGIES HAVE BEGUN TO MATURE
 CRITICAL TO IMPLEMENT STANDARD TOOLS FOR MANAGEMENT & MONITORING! MANAGEMENT: AUDIENCES MANAGEMENT: CONTENT MONITORING MEASUREMENT*Categorizations based on core capabilities
  • 32. IN ADDITION TO TOOLS & TECHNOLOGY, NEW DISCIPLINES ANDSKILLS ARE EMERGING, REPLACING CHAOS WITH CAPABILITIES! •  In addition to great content, social media success requires talent with specific skills and training •  Two key disciplines are emerging: 1)  Engagement Planning 2)  2) Community (Audience) Management •  Engagement Planning focuses on answering the who, what, when, when and “how often” of content and engagement •  Community (Audience) Management focuses on daily publishing and audience development and require both soft people skills and hard analytical skills ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 33. A SPECIAL NOTE ON FACEBOOK: STRATEGICALLY FOCUSED
 ON DISTRIBUTING THE WORLD’S ENGAGING CONTENT ! •  Facebook cannot be ignored: 800 million users, half of which are mobile •  20% of all web page views •  56% of all content shared online •  38% of click-throughs on content that is shared on the web •  New API’s and Timeline feature illuminates critical Facebook strategy: they are focused on being the central hub for multi-media content •  Facebook’s API’s encourage apps that allow users to Read, Listen & Watch– and news organizations are quick to develop for this platform ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 34. A SPECIAL NOTE ON GOOGLE: STRATEGICALLY FOCUSED ON SOCIAL DATA ACROSS ALL PLATFORMS & PRODUCTS! •  Similar to Facebook, Google is making an aggressive play for premium content and social connectivity •  Google has stated in 2011 Social Media Council meetings it anticipates to embed social data/connectivity into every Google product by 2013 •  With the launch of YouTube’s premium content channels and the intersection of G+ with search, Google stands to dominate content access across the web •  Google will continue to be a critical focus for publishers, particularly as social interaction with content continues to impact visibility in search ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 35. THE FUTURE OF NEWS LIES IN THINKING 
MORE LIKE ENTREPRENEURIAL DEVELOPERS! ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 36. KEY TAKE-AWAYS! INSIGHT IMPLICATIONS Audiences want One of newspaper’s biggest opportunities with social media is to to co-create, leverage it as a source for content – both through audience co- empower them creation initiatives and through publicly available social data Because consumers are overloaded with content everyday, share ofThe future of news is attention will go to highly desirable, high quality visual content. Developing visual content visual storytelling as a core newsroom competency is criticalProduct innovation The future success of the news business requires thinking more like leveraging social entrepreneurial developers. Opportunity to re-define “what the news data is critical is” through leveraging social for product innovation Talent must go A “talent & technology” approach, developing expertise and hand-in-hand with excellence around new skill sets beyond the traditional newsroom,technology solutions and investing in critical technologies is crucial ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 37. VALUE CHAIN ANALYSIS!THIS SECTION EXAMINES OUR FINDINGS THROUGH THE LENS OF THE NEWS VALUE CHAIN
  • 38. WE TRIANGULATED FINDINGS FROM OUR ECOSYSTEM 
 ANALYSIS AGAINST THE NEWSPAPER VALUE CHAIN ! PRODUCT INNOVATION & MARKETING MARKETABLE SERVICES CONTENT SALES & MONETIZATION MULTI- AUDIENCE CONTENT CONTENT PLATFORM DEVELOPMENT SOURCES PRODUCTION DISTRIBUTION KNOWLEDGE MANAGEMENT FEEDBACK LOOP TRENDING DATA REPORTING & KPIS TO GOVERNANCE TO CONTENT FOR SALES & PUBLISHERS & CREATORS EDITORIAL SALES TEAMS ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 39. RE-THINKING CONTENT SOURCING: 
 SCALING BEYOND TRADITIONAL SOURNCES! •  Competitors are increasingly leveraging consumer content in addition to search and social data to create relevant, contextual, on- demand content Data & API’s •  Across the board, social is not being leveraged as a source for content on theJournalists, Consumer newspaper brand’s web sites and mobile AP & Link content & apps partners conversation •  Some journalists are using social tools to follow people and topics for story ideas, but NEWS their process is sporadic and the tools they use are disparate •  Expanding how Hearst newspapers sources content (from social audiences and data Currently leveraged feeds) is key to reaching increasing digital scale, and deliver highly local, customized Not currently leveraged content ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 40. NEWS ENTERPRISES MUST HAVE A DUAL CONTENT STRATEGY: TRADITIONAL “NEWS” AND MARKETABLE CONTENT! •  Sales teams desire more on- demand, topically-driven “marketable content” to package Data & Consumer MarketableJournalists & content & content and sell against AP API’s conversation team •  Current newsroom structure leaves sales teams needing to “beg, borrow and steal” from the newsroom to capitalize on marketable content opportunities MARKETABLE NEWS CONTENT •  There is need for dedicated teams /center of excellence to both create marketable content and deliver digital marketing services to local advertisers Currently leveraged Not currently leveraged ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 41. CONSISTENT AUDIENCE PARTICIPATION 
FRAMEWORK ACROSS ALL CHANNELS & PLATFORMS CRITICAL! •  User participation capabilities vary by channel, creating inconsistencies in meeting audience expectations •  Sites allow for commenting and sharing •  Mobile does not allow commenting and only some sharing •  Social spaces do not foster consistent engagement or feedback loop into other channels •  Opportunity for a user single-sign/centralized profile across all channels to control subscriptions on different platforms, comment and share seamlessly across channels, and consistent personalized content experiences (a saved or Liked article on the site would be surfaced on other digital platforms) ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 42. MONETIZATION & SALES REQUIRE PRODUCT 
INNOVATION ANCHORED BY A NEW SERVICE MODEL ! •  Potential to leverage localized “Live Media Studio” service delivery model for creating marketable content and providing local digital marketing services Marketable Content •  Opportunities for monetization through product innovation that focuses on Social- Mobile utilizing social data at its core (e.g. Marketing Facebook app or social content hub) Centric Services Product Innovation •  Opportunity to leverage Red Aril in more meaningful ways, including monetization through an audience exchange, and “Live Media dynamic, audience-based contentData & Insights experiences Studio” •  Need for knowledge management / data Service Delivery Model feedback loop for quarterly sales planning, product development & services optimization ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 43. THE UPSHOT: FROM > TO! FROM TO NEWS VALUE CHAIN THAT LEVERAGES TRADITIONAL NEWS VALUE CHAIN SOCIALLY-CONNECTED DIGITAL INNOVATION ACROSS ALL TOUCH POINTS NEWS + MARKETABLE CONTENT + NEWS + AUDIENCE SOCIAL EQUITY CONSISTENT AUDIENCE PARTICIPATIONFRAGMENTED AUDIENCE EXPERIENCES FRAMEWORK ACROSS ALL PLATFORMS SALES SOLUTIONS ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 44. 
 SWOT ANALYSIS & 
HIERARCHY OF NEEDS
 !INSIGHTS IN PERSPECTIVE I CONTEXT
  • 45. NEWSPAPERS HIERARCHY OF NEEDS
 THE NEXT STEP: DEVELOPING A COMPREHENSIVE SOCIAL MEDIA BUSINESS STRATEGY CONNECTEDNESS HOLISTIC VALUE EMPOWERMENT,OPTIMIZATION MEASUREMENT & INSIGHTS SOCIALLY-CONNECTED VALUEFORMATION CHAIN, BEST PRACTICES, CENTERS OF EXCELLENCE GOVERNANCE, PROCESS, SAFETY EDUCATION & TRAININGFOUNDATION GOALS, OBJECTIVES, VISION, CULTURAL READINESS ALISA LEONARD // ALISAMLEO@GMAIL.COM
  • 46. THANK YOU!ALISA LEONARD I ALISAMLEO@GMAIL.COM

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