Pani ghar overview

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Introduction about an innovative and practical business model about providing safe drinking water to low income groups

Introduction about an innovative and practical business model about providing safe drinking water to low income groups

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  • 1. Pani Ghar “ A project to provide safe drinking water in low income urban areas at affordable price” Ali Salman ( [email_address] )
  • 2. Outline
    • Problem: Access to clean drinking water and Equity
    • Technology: A Six Step process
    • Organizational Model
    • Financial Model
    • Steps to start a Pani Ghar
    • Project Updates
    • Pani Ghar Plans
    • Desired Output and Impact
    • LEAD and Pani Ghar
  • 3. Problem
    • Over 50% of Pakistanis do not have access to clean drinking water
    • Over 40% diseases are water-borne
    • The government/municipal supply is unreliable with a few exceptions
    • The bottled water is mostly highly priced
    • Household Filters are unreliable and needs replacement
    • Government plants not working properly
  • 4. Purpose of project
    • To provide clean and safe drinking water at affordable prices in low income urban areas through out Pakistan.
    • To provide reasonable employment opportunities through outlets and franchises.
    • To develop a sustainable and self propagating system for provision of drinking water
  • 5. UN HDR 2006: Equity Issue
    • UN HDR 2006 report emphasizes equity issue as a gap in service quality in safe drinking water between top 20% and bottom 20%.
    • Pani Ghar resolves to address the equity issue by providing a high quality product and service.
  • 6. Market Overview
  • 7. Technology
    • Pre-filtration
    • Activated Carbon Treatment
    • Polishing Filtration
    • Ultra Violet Disinfection
    • Storage
    • Cold Drinking Water
    • Capacity: 18,000 liters/day (12 hours operation)
  • 8. Steps to start a Pani Ghar
    • Identification of proposed locations
    • Tests of water quality
    • Consumer survey/ Household survey (Primary and/or Secondary)
    • Selection of location and/or Franchisee
    • Selection of local partners like NGOs, Doctors etc.
    • Order Plant
    • Prepare the outlet
    • Commission the outlet
  • 9. Business Model
    • Marketing
      • Education and Awareness
      • Advertisement
      • Promotion and Incentives
      • Lucky Draw for Hepatitis Course
      • Free for Doctors for certain level of referrals
  • 10. Business Model
    • Operations and Controls: Challenges
      • Cash Collection
      • Machine Service
      • Monitoring
  • 11. Business Options
    • Company Owned and Operated Outlets
    • Company Owned-NGO Assisted Outlets
    • NGO Owned-Company Assisted Outlets
    • Individual Owned-Company Assisted Outlets
    • CCB-Owned, Company Operated Outlets
    • Institution Owned, Company Operated
  • 12. Risks and Strategies
    • Prices of input: Especially the prices of stainless steel, UV Lamp and Copper etc. are highly volatile.
      • Buy advance
    • Selection of location and franchisee
      • Extensive research and interviews
      • Supporting and Helping Franchisee
  • 13. Central Assumptions for Outlet   Sales Costs Gross Income Income Profitability Max Number of Households: 1000  Rs.   Rs. Rs.   Start Level: 50 households, add 20 each month     Monthly Quarterly   Start up Level (Q 1) 116,000 163,992 (47,992) (143,975) - Sustainable Level (Q 2) 171,000 165,529 5,471 16,414 69% Sustainable Level (Q 3) 174,000 167,184 6,816 20,448 69% Optimum Level (Q 4) 341,000 168,967 172,033 516,100 84%
  • 14. Snapshot
  • 15. Corporate: Organization (Proposed) Acumen Fund NGO/CBO Franchise Syntech Fibres LEAD Pani Ghar
  • 16. Equity Participation
    • A private limited company
    • Shares to be allotted to the Fund and founding directors.
    • Dividends to be paid in light of Board of Directors decision each year (Retained Earnings vs Dividends)
  • 17. Scaling Up
    • Stage 1 (2007: Systems Development)
      • 05 Company Operated Outlets in Year 2007
      • Concentration in Lahore
      • Analyze Results, Develop Systems and Confirm Strategy
    • Stage 2 (2008-2011: Scaling up)
      • Award Franchises
      • Speed up Company operated outlets
    • Stage 3 (2011-2015: Consolidation & Expansion)
      • Contribution to MDG Goals
      • Pani Ghar contributes towards this goal
  • 18. Scaling Plan   Comp. Oper Franchise   2007 05 10 15 2008 25 25 50 2009 100 100 200 2010 150 200 350 2011 200 400 600       1065
  • 19. Desired Output
    • Output: Establish 05 Pani Ghar in Year 1 and establish 1000 outlets by the end of Year 5
    • Direct and indirect income opportunities for people
    • Sales Tax contribution to national exchequer
  • 20. Desired Outcome
    • Increase access to clean drinking water in Pakistan
    • Increase equity in service quality across income groups
    • Reducing the probability of water borne diseases in users
    • Contribute in better life standard, better sanitation.