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Siemens turkiye

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  • Leads to portfolio strategy Attraktive Märkte, die nachhaltig entstehen durch sog. Megatrends (demographischer Wandel, Urbanisierung, Klimawandel) Beispiel: 2050 genauso viele Menschen grösser 60 als kleiner 15, 9 Milliarden Menschen -hier nicht vertiefen- plus No1/No2. positions in attractive markets führt zu unseren Appl-Feldern/Focus areas Energie und Umweltschutz Automatiserung und öffentliche Infrastrukturen Medizintechnik, später Beispiele
  • Leads to portfolio strategy Attraktive Märkte, die nachhaltig entstehen durch sog. Megatrends (demographischer Wandel, Urbanisierung, Klimawandel) Beispiel: 2050 genauso viele Menschen grösser 60 als kleiner 15, 9 Milliarden Menschen -hier nicht vertiefen- plus No1/No2. positions in attractive markets führt zu unseren Appl-Feldern/Focus areas Energie und Umweltschutz Automatiserung und öffentliche Infrastrukturen Medizintechnik, später Beispiele
  • Leads to portfolio strategy Attraktive Märkte, die nachhaltig entstehen durch sog. Megatrends (demographischer Wandel, Urbanisierung, Klimawandel) Beispiel: 2050 genauso viele Menschen grösser 60 als kleiner 15, 9 Milliarden Menschen -hier nicht vertiefen- plus No1/No2. positions in attractive markets führt zu unseren Appl-Feldern/Focus areas Energie und Umweltschutz Automatiserung und öffentliche Infrastrukturen Medizintechnik, später Beispiele
  • Leads to portfolio strategy Attraktive Märkte, die nachhaltig entstehen durch sog. Megatrends (demographischer Wandel, Urbanisierung, Klimawandel) Beispiel: 2050 genauso viele Menschen grösser 60 als kleiner 15, 9 Milliarden Menschen -hier nicht vertiefen- plus No1/No2. positions in attractive markets führt zu unseren Appl-Feldern/Focus areas Energie und Umweltschutz Automatiserung und öffentliche Infrastrukturen Medizintechnik, später Beispiele
  • Leads to portfolio strategy Attraktive Märkte, die nachhaltig entstehen durch sog. Megatrends (demographischer Wandel, Urbanisierung, Klimawandel) Beispiel: 2050 genauso viele Menschen grösser 60 als kleiner 15, 9 Milliarden Menschen -hier nicht vertiefen- plus No1/No2. positions in attractive markets führt zu unseren Appl-Feldern/Focus areas Energie und Umweltschutz Automatiserung und öffentliche Infrastrukturen Medizintechnik, später Beispiele
  • Leads to portfolio strategy Attraktive Märkte, die nachhaltig entstehen durch sog. Megatrends (demographischer Wandel, Urbanisierung, Klimawandel) Beispiel: 2050 genauso viele Menschen grösser 60 als kleiner 15, 9 Milliarden Menschen -hier nicht vertiefen- plus No1/No2. positions in attractive markets führt zu unseren Appl-Feldern/Focus areas Energie und Umweltschutz Automatiserung und öffentliche Infrastrukturen Medizintechnik, später Beispiele
  • Leads to portfolio strategy Attraktive Märkte, die nachhaltig entstehen durch sog. Megatrends (demographischer Wandel, Urbanisierung, Klimawandel) Beispiel: 2050 genauso viele Menschen grösser 60 als kleiner 15, 9 Milliarden Menschen -hier nicht vertiefen- plus No1/No2. positions in attractive markets führt zu unseren Appl-Feldern/Focus areas Energie und Umweltschutz Automatiserung und öffentliche Infrastrukturen Medizintechnik, später Beispiele
  • Leads to portfolio strategy Attraktive Märkte, die nachhaltig entstehen durch sog. Megatrends (demographischer Wandel, Urbanisierung, Klimawandel) Beispiel: 2050 genauso viele Menschen grösser 60 als kleiner 15, 9 Milliarden Menschen -hier nicht vertiefen- plus No1/No2. positions in attractive markets führt zu unseren Appl-Feldern/Focus areas Energie und Umweltschutz Automatiserung und öffentliche Infrastrukturen Medizintechnik, später Beispiele
  • Leads to portfolio strategy Attraktive Märkte, die nachhaltig entstehen durch sog. Megatrends (demographischer Wandel, Urbanisierung, Klimawandel) Beispiel: 2050 genauso viele Menschen grösser 60 als kleiner 15, 9 Milliarden Menschen -hier nicht vertiefen- plus No1/No2. positions in attractive markets führt zu unseren Appl-Feldern/Focus areas Energie und Umweltschutz Automatiserung und öffentliche Infrastrukturen Medizintechnik, später Beispiele
  • Leads to portfolio strategy Attraktive Märkte, die nachhaltig entstehen durch sog. Megatrends (demographischer Wandel, Urbanisierung, Klimawandel) Beispiel: 2050 genauso viele Menschen grösser 60 als kleiner 15, 9 Milliarden Menschen -hier nicht vertiefen- plus No1/No2. positions in attractive markets führt zu unseren Appl-Feldern/Focus areas Energie und Umweltschutz Automatiserung und öffentliche Infrastrukturen Medizintechnik, später Beispiele
  • Leads to portfolio strategy Attraktive Märkte, die nachhaltig entstehen durch sog. Megatrends (demographischer Wandel, Urbanisierung, Klimawandel) Beispiel: 2050 genauso viele Menschen grösser 60 als kleiner 15, 9 Milliarden Menschen -hier nicht vertiefen- plus No1/No2. positions in attractive markets führt zu unseren Appl-Feldern/Focus areas Energie und Umweltschutz Automatiserung und öffentliche Infrastrukturen Medizintechnik, später Beispiele
  • Leads to portfolio strategy Attraktive Märkte, die nachhaltig entstehen durch sog. Megatrends (demographischer Wandel, Urbanisierung, Klimawandel) Beispiel: 2050 genauso viele Menschen grösser 60 als kleiner 15, 9 Milliarden Menschen -hier nicht vertiefen- plus No1/No2. positions in attractive markets führt zu unseren Appl-Feldern/Focus areas Energie und Umweltschutz Automatiserung und öffentliche Infrastrukturen Medizintechnik, später Beispiele
  • Increasing public debts in the Euro Zone would have the major effect for Turkey where 46% of exports is directed to EU . Direct (LV, IA, MV products of the factories) and indirect (IA, DT product groups) export product groups are the main risk sources for Siemens Turkey. The latest EU agreement and the creation of transitional governments in Greece and Italy provide much-needed relief on the financial markets. However, uncertainty and long-term political instability still lingers. The Euro zone probably cannot avoid a mild recession and the growth in the United States remains very weak. The emerging world will suffer as well, albeit by a small amount. Most forward-looking indicators on Euro zone economic activity are pointing toward a mild recession. German growth is expected to drop precipitously from 3% this year to 0.8% in 2012 because of high consumer and business nervousness. The EU agreement at the summit on 26 October is a major step forward in tackling the Euro zone. It focuses primarily on reducing Greece's debt level, boosting the firepower of the European Financial Stability Fund (EFSF) and strengthening European banking systems.
  • Turkey has a good economic growth and an open market: What about the labor force?
  • Turkey has a good economic growth and an open market: What about the labor force?
  • Industry: Germany (common), Czech Republic (common), Brazil (common), India, China and USA Energy: Rest of the countries (except GER, CZE, BR)
  • - Research was done was company called “Icon”. - “Powerbrand” terminology refers to the top-25% benchmark class of international B2B brands, which are determined according to the reference 584 brand measurements (from the database of company Icon)
  • Transcript

    • 1. Siemens Turkey 2012 © Siemens AŞ 2012. All rights reserved
    • 2. Strategy@CommunicationSector Structure of Siemens - Siemens AG - Turkey Overview - Siemens Turkey
    • 3. Strategy@CommunicationSector Structure of Siemens Siemens AG
    • 4. Innovation is our lifeblood
    • 5. Global presenceBasis for Competitiveness
    • 6. Megatrends shape our future
    • 7. Megatrends shape our future
    • 8. A powerful platform of collaboration providingsustainable market specific solutions on a global scale
    • 9. Sector Structure of Siemens
    • 10. Sector Structure of SiemensEnergy Sector Overview
    • 11. Sector Structure of SiemensHealthcare Sector Overview
    • 12. Sector Structure of SiemensIndustry Sector Overview
    • 13. Sector Structure of SiemensInfrastructure & Cities Sector Overview
    • 14. One SiemensOur framework for sustainable value creation
    • 15. Innovation-driven growth marketsTechnologies in our Environmental Portfolio
    • 16. Innovation-driven growth marketsSiemens drives technologies of the future
    • 17. Vision and Values of Siemens
    • 18. Turkey Overview
    • 19. Turkey overview  Turkey is located in the center of a $25 trillion economy and 1,5 billion population Russian Federation GDP: $1,7 tril. Pop: 142 mio. Europe GDP: $20 tril. Central Asia Pop: 600 mio. and Caucasia GDP: $270 bil. Pop: 80 mio. Turkey North Africa and The Middle East GDP: $2.8 tril. Pop: 609 mio. Location: South East Europe Area: 783.562 km2 Neighbor Countries: Bulgaria, Greece, CapitalCity: Ankara Georgia, Armenia, Iran, Population in 2010: 73’7 Iraq, Syria Population Growth Rate: 1,3 % President: Abdullah Gul Urban Population: 76% (since August 2007) Young Population (0-30 years): 51,4% Prime Minister: Recep Tayyip Erdogan GDP in 2010*: 723’’ USD (since March 2003) GDP Growth Rate in 2011*: +7,6 % GDP Growth Rate 2011-2016*: +5,0 % p.a. Source: Global Insight, March 2011. 2010 GDP growth corrected from TUIK figures. 2010-2016 growth rate is forecast.Page 19
    • 20. GDP of Turkey will continue to grow in years to come GDP Growth in “SEWEC & BRIC” in 2011 GDP Growth Comparison Siemens is globally pushing growth into the “Second Wave Turkey realized the largest growth in 2011 and has Emerging Countries (SEWEC)” by the strategy created in recovered from the crisis faster than its region Siemens Turkey Turkey 7,6% 4,8 TR Mexico 6,3% 2002-2010 3,7 CEE(A-Priorities) p.a. growth (%) 2,9 World SEWEC Colombia 5,9% 1,4 Europe Vietnam 4,8% Thailand 3,9% 7,6 TR 2011 2,8 CEE Indonesia 3,1% growth 3,0 World 1,9 Europe China 9,3% 4,5 TR India 7,3% BRIC 2011-2017 4,0 CEE Russia 4,0% p.a. growth (%) 3,7 World Brazil 3,5% 2,0 Europe 2011 Real GDP Growth Forecast % GDP p.a. growth % Source: Global Insight, October 2011. 2011-2017 growth rates are forecast.
    • 21. Turkey as a Central location to access big markets
    • 22. Reasons for investing* in Turkey Succesful Economy  Population & Qualified Labor Force * Booming economy *A population of 74 million people, over 736 bill. of GDP from 2002 to 2011 25 million young, well-educated professionals * Sustainable economic growth * Increasing labor productivity combined with (4.8 percent annual average real GDP increase decreasing real unit wage 4th largest labor force for the last 8 years) compared with the EU * the fastest growing economy among the OECD *The longest working hours, and the members during 2011-2017 with an annual avg. lowest sick day leaves per employee in Europe * real GDP growth rate of 6.7 percen 16th largest (53.2 hours worked per week and annual economy in the world and 6th largest economy average of 4.6 sick days per employee) compared with the EU countries in 2010 *Approximately 500,000 graduates from 156 universities Liberal/Reformist Investment Climate  Infrastructure/Energy Corridor * New and highly developed technological infrastructure * A dynamic and mature private sector with in transportation, telecommunications and energy USD 114 billion worth of exports. * Well-developed and low-cost sea transport facilities * Business-friendly environment with average *Railway transport advantage to Central and of 6 days to set-up a company, while the average Eastern Europe in OECD members is more than 13 days * An important energy terminal and corridor in Europe * Equal treatment for all investors connecting the East and West * More than 25,000 companies with international - 70 percent of energy resources are located capital in the south and the east of Turkey, * Guarantee of transfers while the largest energy consumer, Europe, is located in the west of Turkey.
    • 23. Attractive support options for investments in Turkey  Turkey welcomes value added investments with attractive zones and incentive systems: Up to 100% tax exemption and infrastructure support is viable in specific locations. Organized Industry Zones (OIZs)  134 active OIZs (+124 under  Up to 50% support for electricity costs construction)  Exemption from real estate tax, waste  No Value Added Tax for land water charges, building construction acquisitions duties and the use-of-building. Regional Incentive System  Turkey has been divided into 4 regions  Interest support will be given in in 3rd considering the socio-economic and 4th regions up to 5% development levels.  Regions will be exempt from Social  Corporate Tax Rate (20%) is reduced Security Institution premiums (up to 7 down to the interval of 10% - 2%. years) Region 1 Region 2 Region 3 Region 4 Technology Development Zones (TDZs)  1300 technology investors present in 21  Income and corporate tax exemption active TDZs(+16 under construction) for profits derived from R&D and  11,300 people are employed, ~3500 software projects are under execution  Exemption from Value Added Tax  100% personal income tax exemption (VAT) for software deliveries for researcher wagesSource: Investment Support and Promotion Agency Turkey
    • 24. Siemens Turkey
    • 25. History 1856 First Siemens activities in Turkey For more information about Siemens Turkey’ History 1958 Foundation of Siemens-Koc JV (Simko) http://www.siemens.com.tr 1961 Construction of 14.000 sqm Kartal premises 1995 Acquisition of 66% of PEG Profilo by BSH 2000 Transfer of Koc shares to Siemens AG 2008 Healthcare EFQM award 2009 Gebze factory on 150.000 sqm 2011 R&D center for Corporate TechnologiesPage 25
    • 26. Lean Structure of Siemens in Turkey Equity B/S/H NSN Investments
    • 27. Siemens Turkey as a global production center- Siemens Turkey is experienced as a global production center: Products from Energy and- Industry sector factories are exported to 41 countries worldwide. Countries Served from Siemens Turkey Factories
    • 28. Gebze Campus- New and modern production facility is designed for capacity increase, fast and highquality products for customers with new production process implementations Key Notes – Gebze Campus  Total investment: ~100’ €  Total space occupied in the first phase: 40.000  First manufacturing facility in Turkey with LEED m2 [Only Energy building] Gold Certificate  Total space to be occupied with the second Water Efficiency: phase: 110.000 m2  50% Water saving  Reserve Area available for use: 20.000 m2 Energy Efficiency:  25% Energy Saving Siemens Turkey Gebze Campus: Project Plan for Phase II Materials and Resources:  75% of the waste generated during construction is RESERVE UTILITY reused in off-site plants AREA BUILDING INDUSTRY (I)  35% of used materials are recycled materials Indoor environmental Quality: SOCIAL ENERGY (E)  Increased fresh air for occupants BUILDING OFFICE BUILDING MAIN ENTRANCE SERVICE ENTRANCE
    • 29. New Gebze R&D Center 2012 2013 2014 Gebze R&D Center Forecasted R&D Investment (in €) 4’5 5’0 5’5 Official opening of Gebze R&D center has been made in November 18th with the participation of PLC, SCADA, Smart Industrial Devices, Process Science, Industry and Technology Minister Instrumentation, Telecommunication Devices, Nihat Ergun. Ethernet-based Real-time Communication R&D Interfaces, PC-based Automation Systems Siemens A.Ş aims to increase its 120 mio. IA Industrial Communication Protocol Converts, EUR level export by diversifying production Real-time Operating Systems (RTOS), Desktop resulted from increasing R&D expertise. Engineering Software 15 mio. EUR investment has been planned for DEMS Distributed Energy Management System 3 year period. Depending on strategic Software Package,JROS Shared Resource developments in pre-defined areas, investment R&D Optimization System Software, SINAUT figure is likely to increase at least 50%. EA SPECTRUM Energy, SCADA Software, AMIS (Advanced Metering Information System) Meter 95 people will be employed as R&D employee Data Management System Software in FY 12. New R&D Center will be active in Industry and Infrastructure and Cities sectors. Medium Voltage (1kv - 52kv) Panels, R&D Switchgear and Equipment Designs, 8BT1, R&D center main focus is Industry Automation, MV SIMOPRIME, NXAIR Energy Automation and Medium Voltage areas.
    • 30. Classification of competences in a country There are 2 major categories of competences based on the scope and official status: 1 Center of Competence 2 Competence  Officially confirmed responsibility of a business unit  Specific know-how, experience & resources that is or a corporate unit in a country for a region, that is developed by a business unit or a corporate unit in a assigned by the corresponding headquarter and / or country, that can be utilized to serve other countries cluster to create synergy potentials (e.g. know-how sharing,  The CoC country financially benefits from its services cost reduction, etc..)Definition in the region by either revenue booking or cost  Proposal should be given for: allocation.  Geographical area of responsibility  Responsibilities: Sales rights, Profit & Loss,  Business model for responsibility & benefit production, project management, business sharing management, engineering, Offer & Order  Synergy potentials Management, application, business development,  Facts & references that embody the competence. After Sales Services  E D MV1 Engineering and Proposal Hub  I DT Mechanical Drives – Geared Motors AssemblyExamples  I IS Water Technologies – CoC for BioClar Center  Accounting & Finance (to be clarified)  H IM&W Customer Services – Regional Support Center for selected CEE countries
    • 31. Regional Presence of Siemens A.Ş. Gebze İstanbul Facility Headquarters Bursa Office Kırklareli Sinop Edirne Bartın Kastamonu Ardahan Samsun Artvin Tekirdağ Zonguldak İstanbul Karabük Rize Kocaeli Trabzon Düzce Ordu Giresun Kars Sakarya Çankırı Amasya Yalova Bolu Çorum Gümüşhane Tokat Bayburt Iğdır Bursa Erzurum Çanakkale Bilecik Ağrı Ankara Kırıkkale Erzincan Balıkesir Eskişehir Yozgat Sivas Ankara Office Kütahya Kırşehir Tunceli Bingöl Muş İzmir Van Nevşehir Uşak Afyon Kayseri Malatya Elazığ Bitlis İzmir Aksaray Diyarbakır Batman Siirt Isparta Konya Aydın Denizli Niğde Kahramanmaraş Adıyaman Hakkari Şırnak Burdur Mardin Muğla Adana Şanlıurfa Osmaniye Antalya Karaman Gaziantep Kilis İçel Hatay Regional Offices ( A ) Headquarters Offices ( B ) Production Sites Adana Office İzmir Office A: Cities with major Siemens activities B: Developing cities with business potential Service Centers *SIS Service Centers are included.
    • 32. Top References Energy Mahmudiye Dağpazarı Wind Turbines Wind TurbinesMahmudiye Dağpazarı30MW - EnerjiSA EnerjiSA – Direct Drive TurbinesOur 1st Wind Turbine in Turkey. Sarayköy Zekeriyaköy and Gas Turbine Davutpaşa GIS SubstationsSarayköy Zekeriyaköy and Davutpaşa GISCCPP High Voltage Gas Insulated Substations200MW – AGE Gas Turbine
    • 33. Top ReferencesInfrastructure and Cities LMV/ Water treatment BOTAŞ ITP Ceyhan systems Kırıkkale /SCADA SystemAnkara Sanayi Odası I. Organize Sanayi BölgesiGaziantep OSB BOTAŞ Switchgear RenovationGebze OSB ITP Ceyhanİzmir Atatürk OSB/ İzmir Ticaret Odası OSB KırıkkaleTAYSAD OSB/ Çerkezköy OSB 1. Bölge Başkent EDAŞ İnegöl Wastewater Project TreatmentBaşkent EDAŞ Turkish Wastewater Treatment Plant increased capacityProject- Ankara and lower costs with Siemens’ BioFlowsheet+ Solutions Program
    • 34. Top ReferencesIndustry Yeniköy Thermal Trump Towers Powerplant MuğlaBuilding Automation Systems Yeniköy Thermal PowerplantEnergy Efficiency 3200KW, 6300V- 2 Motor Maintanence HABAŞ23 MVA Generator Maintanence
    • 35. Top References Healthcare Acıbadem Healthcare Anadolu Medical Center Group Integrated digital hospital with Siemens solutions, Cardiology, Nuclear Medicine, Radiation Oncology, IT and Network infrastructure and the first installedThe biggest medical technology project in Soarian HIS in the world.Turkey that is signed by one supplier :42,5 million Dollars investment for 7 new hospitals andthe upgrade of the existing medical systems. Hacettepe University HospitalMedical imaging equipments are from Siemens.According to the R&D agreement signed in 2006,the feedback reports proved by the reference practicesof SOMATOM Definition and AXIOM Artis dBAangiography systems has been providing a source forthe R&D business of Siemens
    • 36. Sustainability
    • 37. SustainabilityBeyazıt Tower Illumination Opera Contest Troia SponsorshipSiemens, together with the The object of this annual Siemens continues toproject of illumination competition, which was support Troia Örenof the Beyazıt Tower has launched in 1993, is to support excavations coveringgiven an enduring gift to young artists and increase antique megaron with a roofIstanbul, with which it has the popularity of opera.developed deep rootedrelations.
    • 38. Top EventsWIN Fair ICCI Fair Radiology CongressWorld of Industry ICCI Fair is the most Radiology Congress is theBiggest Industry Automation important fair of most important congress ofFair of Turkey energy sector. healthcare sectorSiemens Turkey joined with1300m2 area this year
    • 39. Sustainability Report 2011
    • 40. Siemens’ Brand in Turkey Brand Iconography Turkey Reference B-to-B Reference Power Brands points: Selection of international B-to-B brand Reference measurements B-to-B international Siemens in Turkey Siemens in Turkey is aapower brand is power brand Reference Reference B-to-B B-to-B international Power Brands Brand CreditResults- Brand strength of Siemens Turkey is in ‘power brand’ class- a best practice in Siemens world
    • 41. Thank you!